What do other industries have to do with label design? Everything.

Other Industries That Influence Design

Fashion is always an industry people look to for inspiration and getting ahead on the latest trends. Imagine how the intricate designs on this dress…

fashion industries dress example

 

Could inspire the intricate embossing on a label like this one.

Duparc wine label - wine traders - great lakes label

It’s more than fashion though. How can comedy inspire amusing label design? How can sleek cars influence sleek design? It’s endless. Create a board of images and concepts that appeal to you to make it easier to visualize how to incorporate them into the packaging.

How to Incorporate Inspiration

It doesn’t have to be extreme. Use patterns, colors, or motifs that stand out to you as long as it’s a good fit for the product. As mentioned above, keep your ideas organized. Create a board of inspiring images. Write a list of concepts and trendy looks. Even if it doesn’t appear to make sense now, it may later. Keep the creativity flowing. You can even browse customer complaints on the social media profiles of your competition to see how you can create something that is one step ahead.

Look To Other Industries For Patterns In Trends

Similar to how Pantone selects the color of the year, stay in touch with what other industries are doing. Keep an eye on colors, structures, and the patterns of, well, patterns. Websites like Pinterest, Behance, and even Instagram are helpful image based websites to go to for saving inspirational images of all kinds. Pay attention to news, bloggers, and vloggers to understand the pulse on a wide scale. Trends that apply to Baby Boomers may not apply to Millennials. It’s important to understand which trends are ideal for your products’ demographic.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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