Unconventional Ideas For Label Engagement
So, you want to enhance what you offer for label engagement. Do something unique and unpredictable. Entice customers into picking up your product in the grocery store aisle by doing something your competition isn't. Provide them with a value they can't get anywhere else. 10. Link To Music Recommendations Like a secret
Create A Consistent Brand Voice on Labels
A brand voice consists of the tone, language, and messages used online and off. This is one part of the larger picture for your brand and even your label design. So, set aside color schemes, innovative labeling techniques, and product photography for now. We're solely focused on communication. An Inconsistent Brand
Customer Spotlight: Perrin Brewing
Perrin Brewing contributes to Grand Rapids' notoriety as "Beer City USA" despite its location just north of the city. This popular brewery is known for its fantastic atmosphere, delicious food, and most importantly, tasty beer. Here's what sets them apart from the (six) pack. https://www.instagram.com/p/Bg_26btg--O/?taken-by=perrinbrewing Creative Concoctions & Dynamic Label
How Likely Are Luxury Industrial Labels?
Luxury industrial labels sound like a contradiction. How can a rough and tumble label benefit from the creative side of luxury design? Does luxury have any place in this industry and will luxury trends permeate all areas of business? Luxury Industrial Labels Benefit From The Practical Uses of Innovative Labeling Techniques
Anti-Packaging Emerges in Beauty
Last year, consumers developed an interest in produce without the packaging. Since then, anti-packaging emerges in beauty as well. A focus on sustainability is increasing and it's not going away. So, what do you do with the product (and product lines) that require containers and labels? How do stay competitive with non-packaged
Don’t Get Lost In Labeling Superstitions
Let's clarify something. "Labeling superstitions" don't involve walking under ladders or black cats crossing your path. No, instead, these are misconceptions about the label production process. Why do labeling superstitions exist? Between self-conscious extrapolations from data, and the curse of comparison, these are persistent superstitions plaguing the industry. Instead of reading
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Labor Day 2021
As a reminder, our office is closed on Monday,
