A booklet-style label is a label comprising of 4 sides:
- The cover, or the front of the label
- The left-hand panel, or the backside of the cover
- The right-hand panel
- The back, where the adhesive applies your label to the container
Naturally, by working with more pages, you have more design options. With more design options, you have more opportunities to delight and engage the customer. Through that, you increase your chances of them buying your item and becoming a repeat customer. This makes booklet-style labels the ideal solution for packaging.
Booklet-Style Labels Provide Space For Labeling Requirements
From the nutritional information chart to GMO labeling requirements (and more), there is a lot of information to include on food labels. In other industries, these requirements may change to safety graphics for chemical products, cruelty-free logos for cosmetics, or growing location for horticulture growers. While the location of this information needs to remain the same, booklet-style labels provide more room for everything else.
Now, instructions, tips, and translations can easily fit inside the label. With more pages, new design concepts can be tested inside, or it can even act as an instant redeemable coupon to be peeled off and brought back to the point of purchase. The possibilities are endless.
Engage Customers With Smart Packaging & Expanded Content
Smart packaging is an ever-growing trend where labels offer the customer something extra to enhance their experience, often using technology. This can include goodies like QR codes that link customers to helpful videos, NFC (near field communication) or RFID (radio frequency identification) labeling that takes customers straight to their app when their phone gets close to the label. Social media hashtags can also be used to enter contests, connect with the brand directly, or other customers. With booklet-style labels, you now have the space to design instructions in using this technology or even placing simple text-based information that customers will value.
Entice Your Customers To Pick Up Your Product To Increase Sales
Sensory marketing is a strategy to get customers to engage their senses with your product in order to connect with them on a deeper level and nurture a sale. Comforting textures, delightful sounds, and yes, engaging booklet pages aid in this goal. Once the customer picks up your product and opens your label, they are now more attached to the product. If you incorporate smart packaging content inside that label, consider it a win-win for both the customer and your brand.
Remember, the customer comes first. How can you create packaging that tells them everything they need to know, nurture a more personal connection with your brand and provide them with valuable content? Easy. Booklet-style labels.
Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.
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