Craft product labels are different from other industries in the sense that they hold a lot more opportunity to engage customers. Considering the product itself evokes creativity, so should the label. With yarn, you see patterns on the inside of the label. So, how can that idea be expanded upon?
More Sustainable Craft Product Labels
First, consider how craft products fit perfectly with craft-style paper. Or, in other words, sustainable wine stock. The weight of the stock gives a luxury, handcrafted impression. Plus, the notion of creating greener packaging fits with customer values of creating and repurposing items to create something new. Work with customer values to emphasize your own.
Otherwise, think about creating a label with the intent of repurposing it after use. By eliminating waste, you create a more environmentally friendly design, plus a design more conscious of the customer. Afterall, if they use the label in their craft, you offer more value than your competition. One way to do this is to use innovative labeling techniques to enhance graphics on your label which can then be cut out and stuck to scrapbooks, photos, or other art.
Link Shoppers to Content Using Labeling Technology
Although adding a pattern on the inside of a yarn label is great, save room by using labeling technology like NFC (Near Field Communication) or a simple QR code. Now customers are linked to video tutorials, your brand’s web pages, or other helpful information. It adds value to the product but also informs customers on how to use it, ensuring success. Use a branded hashtag so customers can post their latest project, find inspiration, or inspire others.
Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.
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