Customer Spotlight: Deering’s Jerky

Customer Spotlight: Deering’s Jerky

Deering’s Jerky is a Traverse City, Michigan brand that highlights the local aspect of their brand. It personalizes the brand design for Michiganders, creating a personal touch. So, naturally, it offers a more engaging label design for their shoppers. This is most apparent in the image of Traverse City from the sky, but also with the incorporation of a National Cherry Festival logo.

deering's jerky Label


Deering’s Jerky Label Keeps It Personal

Instead of conveying a variety of messages in the label design, Deering’s Jerky highlights two main values. This is a local brand also uses all natural ingredients. Without saying it, these two identifiers mark their products as handcrafted items. So, the products feel (and taste) like it was made specifically for each customer. This makes the product design even seem more approachable. As though customers are able to build a relationship with the whole team.


Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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