McClary Bros is a drinking vinegar that adds a twist to any drink. The product integrates fresh produce with the vinegar to fully absorb the nutrients. The label even reflects the no-cook, all natural approach to its design. The old-timey shrubs, as the vinegar is properly called, tie perfectly into the vintage and monochromatic packaging style.

McClary Label by Great Lakes Label

The vintage style text, brand/stamp emblem also couples well with the ribbon and the simple, lined border around the edge of the label. So, it encapsulates the essence of the product itself. Through the packaging design, it even emphasizes the quality of the shrubs and the handcrafted, artisan approach.

 

More on McClary Bros.

As a company, their focus is on providing customers with a high-quality product and it shows in everything that they do. So, McClary Bros uses locally sourced ingredients and has a wide range of uses like dressings, drink mixes and sauces. They’ve made their product extremely accessible as well with the use of online ordering.

In the below ABC news video, Jess McClary discusses her time on Shark Tank, the various uses for the vinegar, and the future of the company. For more information, recipes and to buy these drinking shrubs, visit their website here.

 

 

Learn even more about how our labeling solutions and label applicators can increase sales. So, download our e-book, The Complete Guide to Innovative Labeling Techniques.

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