What exactly does it mean to create “feel-good” cosmetic labels? Consider how the self-care concept has grown over the years and the importance of beauty in that regimen. It not only means that customers are seeking products that fit their needs but offer joy through their beautiful design. This Label & Labeling article goes over this cultural shift in more detail. So, in essence, when designing cosmetics labels it’s more important than ever to create packaging that engages and excites in an authentic way.
Social Media Has Impacted The Importance of The Bathroom Aesthetic
The rise of social media has created an influencer dynamic that encourages users to create highly aesthetic and themed content. Crisp, clean white bathrooms are the norm, particularly when showing off a bath bomb that bursts with color. So, consider how you want your label to blend in or stand out. Vibrant colors always stand out against a white backsplash. However, will it make your customers’ social media feed? Then again, does greyscale packaging look bland in photos? Consider that what will be right for some won’t be right for others.
Innovative Labeling Techniques Enhance The Aesthetic of Feel-Good Cosmetic Labels
Engage the senses with haptic labeling techniques. Using foiling, embossing, or even holographic techniques, such as Cast & Cure, create positive, subconscious associations with your brand. Not only do these techniques enhance the features of the label design, but they also create a stunning piece for the overall bathroom aesthetic. For greyscale labels, some gold detailing is one simple way of creating an interesting luxury look.
Connect Customers To Information Using Labeling Technology
Another way to enhance the self-care routine for your customers is by linking them to related content. RFID (Radio Frequency Identification), QR codes, simple URLs, and even hashtags all offer easy digital connectivity. Then, link customers to entertaining stories they can read in the bathtub, a beauty-related podcast, video tutorials, or community posts. This little touch goes a long way in creating a long-lasting positive impression.
Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.
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