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Embossing – #TechniqueTuesday

Embossing is a great way to create an eye-catching design on your label.

You can use it on wording or on an image on your label. When adding it to your label, it adds texture and a raised effect that is sure to draw your consumer’s attention toward your product.

You can use embossing to make your art pop!

embossing technique, raised

In the image above, you can see that the ship is raised to give it a more realistic look. This also draws focus and attention to the ship, which is clever here, since the name of this beer is “Loose Lips Sink Ships.”

You can also use embossing to enhance the theme of your label or brand.

embossing technique, raised label

Here you can see how embossing was used to create a raised and tree bark-like texture for the words “Trail Mix.” This adds to the outdoorsy theme of the label & product.

One more way to use this technique is to combine it with other techniques. This can help you create extremely unique labels.

embossing technique, foil

Above, you can see embossing used along with a foiling technique. This combination helps your label stand out from the crowd more than it already would with just one technique. It gives the label extra shine, since the raised lettering catches the light more easily, making each technique even stronger and impactful when combined.



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