Innovative labeling is not restricted to the grocery aisle. See how accessory packaging can use good design techniques that delight customers. Retail labels are as impactful in creating a meaningful customer experience.
Addidas Concept By Jenny Kim
Addidas Shoe Accessory Packaging Concept By Jenny Kim
The concept for these Addidas shoes was to incorporate the shape of a bullet into the packaging to emphasize speed. As you can see, the shape of the container, as well as the metallic labeling, helps with emphasizing the illusion. These cues work on both a conscious and subconscious level. Even subconscious easter eggs can create positive associations with the product, delighting customers.
Kalon By Ray Dao
Kalon Jewelry Label By Ray Dao
The “Object Nº” labels seem minimalist to an extreme degree, but these labels are ideal for internal use. They make monitoring stock an efficient process. They also play double duty to keep the containers together for the display.Barcodes, product names, and pricing can be essential for the front of the packaging. It creates a faster and more enjoyable checkout experience.
Tie’d Up By Zac Smith
Tie’d Up Packaging By Zac Smith
To jump off from the “boring clip hanger” these ties use minimal packaging. By creating labels with a slit for the product that attaches together at the top, it keeps things simple. Having product information on one label lowers the packaging cost. It also focuses the attention of the customer onto a concentrated area. It even reduces items the customer has to remove to wear the tie. Sometimes simplicity is King.
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