Celebrity status label design is more important than ever with the development of influencer marketing. So, a friendly face or familiar style impact shoppers’ experiences by creating positive associations with brands. Now, brands and concepts associated with these icons are attributed to the product also.
Straight Outta Hopton by Dylan Adams
Straight Outta Hopton With Celebrity Status Endorsement Beer Label Design by Dylan Adams
This concept incorporates popular musicians onto the beer labels so customers feel like they’re sharing a drink with their favorite musician. This design also works for celebrity endorsed products. Instead of creating a marketing campaign on social media, bring it straight to your label.
Golden Age by Zhaoyi Wang
Golden Age Classic Gin Label Designed by Zhaoyi Wang
Remind shoppers about the golden age of cinema with design implications and even the words you use. While creating associations to a whole industry isn’t as popular as influencer marketing, it still creates nostalgic flair. Enhance vintage features with innovative labeling techniques like foiling and embossing also. For luxury products, a vintage take is even a fantastic way to emphasize your branding.
Gotham Brewery Cartoon Feature on Craft Beer Labels Designed by Dmitry Kultygin
Similar to celebrity endorsements and collaborations, cartoon features are just as impactful. Especially around comic con time, a promotional label or two go a long way to delighting customers. It even offers a collectible aspect when it’s limited edition. Don’t just create nice labels, create labels that excite customers. Of course, never use copyright material without permission, even if it seems like you can get away with it. Ensure there’s authenticity in your delightful packaging designs.
Learn how to use even more marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.
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