Get Inspired: Coffee Packaging

Consider this inspirational coffee packaging blog as your afternoon pick-me-up! See how these labels use unique art and techniques to create an irresistible look.

Cafeology Coffee Labels Designed By Shelly Liew

This brand is a fair trade focused brand with a label design that reflects their cause. By using a person front and center, they draw the focus to what matters most to them; the people. The texture of the label stock also implies high quality and environmentally friendly. This brand is clear about their goals and emphasizes them with great design.

Natural Coffee Packaging Designed By Adam Rudzki

Again the label design completely matches the desired branding. The simplistic look draws the focus straight to the natural beans at the bottom of the label. The neutral coloring also emphasizes the natural elements of the product. Since coffee products tend to have dark color schemes, the bright contrast is a refreshing change.

Peet’s Coffee Designed By Julie (YunJu) Yeow

While this packaging is dark, the vibrant coral is a stark contrast to typical coffee packaging. The bold font coupled with this color gives off an almost retro vibe. Yeow’s goal with this concept was to create a design that appears grounded, and rustic but also adventurous, and energetic. It is ideal for a younger demographic. It’s a classic look with a major refresh.

What is particularly great about this label is that the simple design concept can be used as a part of a product line. If the brand is working with different flavors of coffee or tea, a color switch would make the difference easy to identify.

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