There are many kinds of labeling innovative techniques and many different ways to use them. No matter the industry, the customer demographic or the graphic design, there are options for every label. Get inspired by these packaging design concepts which use various innovations.
Zenne Beer Label Designed By Clara Tan
The foiling on Zenne’s title is simple, elegant and subtle. MiraFoil would give this same aesthetic appeal, and could even foil the intricate details of the windmill logo. The combination of the matte, heavy stock and the light, metallic creates a nice balance.
Stroboscopic Wine Label Design By Maxime Charasson
Sensory marketing focusses on the concept that by getting customers to pick up your product, they are much more likely to buy. By moving the top layer on this particular design, it shifts creating the illusion of motion. If this technique is immediately clear, the customers would not only be more likely to pick up the bottle but also to share their find on social media.
SAVI / AQUI Wine Labels Designed By Pablo Calzado, Mario Montull, María López
Of the concept, the designers said, “A good wine is enjoyed with four of the five senses. This includes the sound of uncorking a bottle, the color of the wine in the glass, the aroma of a bouquet on the nose, and the flavours of the wine in your mouth. In order to get a total sensory experience, we designed this pair of bottles that invite us to touch them and dream through the touch.”
Are you interested in learning more about how our labeling techniques can take your label to the next level? Download our e-book, The Complete Guide to Innovative Labeling Techniques.
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