Promotional labels are hitting the shelves this holiday season. Here are some ways you could create a frosted look for your seasonal label. Their many styles can make your product pop off the shelf.
WWF & Dove Shampoo Bottle Rebranding By Ashley Wallendorf
This design comes from a collaboration between Dove (Unilever) and WWF. This design was inspired by the fact that forests are disappearing due to the rampant use of palm oil. This packaging is showcasing the forests you can bring back to life by choosing sustainable products.
This concept, pre-color, also works as a frosted looking package. Replicate the bumpy, almost icy looking texture by using tactile coating on the label. Embossing is another option in creating a defined pop up look.
Jagermeister Ad With Frosted Look Designed By Igor Bubel
This design requires a little imagination because this bottle wasn’t redesigned. It comes from an ad designed by Bubel. So, imagine adding texture overtop of your existing label. This frosted look could even spread over the clear sections of the label. By adding either a digital faux frost, or a technique, your promotional label are completely transported. In this case, tactile coating could also create scratch-like accuracy to enhance a natural look.
Russky Vodka Label Design By Larisa Mamonova
Frost doesn’t need to take on a realistic look, and the transparent white background in this pattern implies frost. In doing so, it effectively fits into the Russian theme. Taking creative liberties on natural themes are a fine option for your promotional label and seasonal branding. The end result determines the context of your theme.
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