In April, we took a look at humor in food packaging, and in June, at packaging utilizing wordplay and in July, at packaging with character. This week, we’re looking at another element from that first blog. We’re taking a look at packaging that tells a story.
Cheese Packaging & Label Designed By Tim Sumner
Playing off of the old myth that the moon is made of cheese, this cheese packaging uses the phases of the moon to show the strength of the product. This design inspires childlike imagination, and reminds you of the old fable without printing a single word.
Any student or graduate knows the feeling of working all night for a big exam or on a big school project. The next day, you typically feel a bit like a zombie, no? This energy drink so fittingly expresses that moment all while targeting their ideal demographic with humor.
Gripable Nail Polish Packaging Designed By Francesco Stufano & Clara Zorzoli
If you’ve painted your nails, you may have also experienced the gut-wrenching feeling of dropping your bottle and splashing the polish all over your floor or clothes. This brilliant packaging allows you to grip the polish between two fingers, steadying your movement. This design takes a story of anguish, and turns it into a victory!
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