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Get Inspired: Pantone’s Greenery
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Get Inspired: Pantone’s Greenery

Last week we discussed the impact the new Pantone color of the year, Greenery, will have on label design.  Today, we’re looking at inspiring examples of the color in use on packaging.  As you will see, no matter what industry you are in, this color creates a modern, bold and calming look.

 

Humble Patch Yarn designed by Andi Fink
Humble Patch Yarn designed by Andi Fink

 

Humble Patch Yarn Designed By Andi Fink

This label prominently features the color Greenery in the title. While the color isn’t covering the entirety of the package, it effectively creates a bold look. The looping details of the font adds a softness similar to that of a leaf. This further emphasizes the natural element of the color of the year.

 

Les Co.tartinables Design With Use of Greenery By Coline Kupiec
Les Co.tartinables Design With Use of Greenery By Coline Kupiec

 

Les Co.tartinables Packaging Design With Use of Greenery By Coline Kupiec

These labels are different shades, but both are very close to the Greenery color. Unlike the first example, this label uses a major pop of color to draw the eye, however, the minimalistic style creates a modern look. The fact that green and black are the total color scheme also makes the packaging have a calming look overall.

 

The Meadow Herbal Tea Label Design By Irina Vasilyeva
The Meadow Herbal Tea Label Design By Irina Vasilyeva

 

The Meadow Herbal Tea Label Design By Irina Vasilyeva

Every variation of this herbal tea can label uses the color of the year in an interesting way. Paring the cool tone with warm colors such as red, orange and yellow, make the green seem much more mellow in comparison. They are bright, bold labels commanding attention, and yet, the nature motifs align with the philosophy of Greenery. They bring nature and tranquility to the customer, even if they are standing in a grocery store.

 

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