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Get Inspired: A Personal Touch in Label Design
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Get Inspired: A Personal Touch in Label Design

Customers are looking for packaging that offers them something more than your competitors. When they get to the grocery store aisle, they want to make a personal connection with brands they buy from. Create labels with a personal touch to drive consumer engagement and brand loyalty.

 

DOT Skin Care Personal Touch Labels Designed By Jane Jun
DOT Designed By Jane Jun

DOT Skin Care Personal Touch Labels Designed By Jane Jun

Inclusive packaging is important. Create label or variations of your packaging to show customers that you consider their needs. This braille label for the DOT skincare line is the perfect example of this. The label design makes it easier for blind and visually impaired customers to use their product. Its design also allows those with sight to understand and use the various stages of the routine as well. Numbered in print and in braille, it simplifies the cleanse for everyone.

 

Don Pablo Label Art Designed By Paweł Jaczewski
Don Pablo By Paweł Jaczewski

Don Pablo Label Art Designed By Paweł Jaczewski

These labels add a personal touch by means of a hand drawn pattern. The aesthetic gives the impression that this product line was carefully created with care by people. This approach is especially ideal for organic products and small businesses. It subtly enforces the idea that machines were not used in producing the item. That there are real people working behind the brand.

 

Aleing Authors Beer Labels Designed By Steph Sabo
Aleing Authors Designed By Steph Sabo

Aleing Authors Beer Labels Designed By Steph Sabo

By creating a story with your packaging, customers feel more connected to the brand. Aleing Authors offers drinkers the chance to learn more about the works of these famous 19th and 20th-century authors. It also incorporates humor by using their personalities in the name of each flavor.

 

Interested in learning more about how our labeling solutions can increase sales?  Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

Jackie Jorgenson

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