An important part of label design, or perhaps the most important part, is creating a label that appeals to customers. This may be why single color labels and minimalism has continued to remain a prominent design trend through the years. It’s an inoffensive way to draw the eye.

 

In this blog, we’re exploring label design that takes a bold approach.  These labels implement the use of color in an unconventional way and even use unique label shapes. If you’re looking to infuse life into your label design, use these concepts as inspiration.

El Sabor Libre Labels Designed By Kathy Lees

El Sabor Libre Labels Designed By Kathy Lees

El Sabor Libre Labels Designed By Kathy Lees

Firstly, the luchador and star shaped labels are a brilliant way to secure burrito wrappers. They tie perfectly into the theme. Second, including this motif onto other products such as the gazpacho and water via a security seal is brilliant. It re-enforces the branding all while finding a sense of play with the customer.

On top of this, the bold and varied color choices create a vibrant design that would instantly stand out from single color and minimalistic labels.

 

YOLO Face Spray-Paint Label Design By Alija Sule

YOLO Face Spray-Paint Label Design By Alija Sule

YOLO Face Spray-Paint Label Design By Alija Sule

Again, we see a color scheme that embraces bold color and lots of it. While this is on brand for a product called “YOLO,” it may not be so common among other spray paint products. Even the art style of the clown’s face is unique and playful, although perhaps equally terrifying.

 

Hash unconventional beer Label Designed By Inmo Kang & Yujeong Kim

Hash Label Designed By Inmo Kang & Yujeong Kim

Hash Beer’s Unconventional Label Design By Inmo Kang & Yujeong Kim

This design flips conventional beer label design on its head. Instead of a dark bottle and vibrant label, this design implements a pastel pink bottle with a white label that uses yellow accents. It’s a much softer and energetic look than what is typical in the industry.

 

Are you interested in learning more about what Great Lakes Label offers, or how to incorporate these techniques into your label design? Download our Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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