Trust is everything for shoppers. We’ve all seen knock-off brands replications, and we’ve never anticipated them to be as good as the original. No, you get what you pay for. So, how do you build a label design to look trustworthy? Keep it professional.
Trust Builds When There’s Authenticity
A major reason why those knock-off brands don’t shout “THIS IS A QUALITY PRODUCT” is because of the inauthentic approach to marketing the brand. If their business model has the appearance of a scam, customers remain on guard. Coincidences happen, but when developing a new design, consider what makes your business and this particular product unique from any other. Instead of focussing on what your competition is doing, focus on what your product is doing to enhance customers’ lives. Then, communicate that. This is the main reason why color management is so important.
Keep Bran Values Clear
So, what sets you apart? Is your product all natural, cruelty-free, or high-quality? How can your label then re-enforce that value? If your product is sustainably made, use sustainable label stock. If your product is handcrafted, create a label that represents the care that went into making each and every item on-shelf.
Accentuate With Innovative Techniques
No matter what you want to convey, go the extra mile by adding innovative labeling techniques. Logos that shine in the light with foil, or graphic details that pop due to embossing stand out in a way unprofessional labels don’t. It communicates to customers that you take your brand seriously. More importantly, that you take their patronage seriously. Again, it focusses on the unique qualities you have to offer and creates a stand-alone look.
Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.
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