Grit Coat is a sandy texture which brings label design elements to life. It is an innovative labeling technique created using the flexographic printing press where the texture is applied directly to the desired area.
The Appeal To Grit Coat
Let’s say your label uses a natural motif in its design such as the stem of a pumpkin, a sand castle, or porcupine. Grit coat is a gentle texture that would create realism and dimension. Not only does this delight customers who pick up your package, but it creates a buzz with your brand.
As you can see by the above image, apply the technique to intricate areas. If you’re looking to incorporate it into titles and lettering, this technique would be able to handle it.
In the above example, it was also used alongside MotionCoat and foiling. Since the technique is transparent, it doesn’t take away from other innovations. In fact, it enhances the design as a whole. Imagine a label where the holographic patterns of cast & cure are the prominent features. Incorporating a grit coat border adds definition and interest while allowing the colorful technique to take the focus.
Learn even more about Grit Coat or incorporating it onto your label. So, download our e-book, The Complete Guide to Innovative Labeling Techniques.
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