RFID, or Radio Frequency Identification, technology is developing across all industries. We’ve previously looked at how labeling technology is revolutionizing customer engagement in packaging. This technology allows brands to enhance the product to the point that the label is as important as the product itself. In this blog, see how this technology came to be and learn more about other labeling technologies.
Mentioned in The RFID Technology Timeline Infographic:
1980’s: Europe and the United States apply RFID to transportation systems, animal tracking & business applications.
1990’s: Standards begin to emerge.
2000’s: Costs and size of technology shrinks.
Today: Retail embraces RFID technology. As long-range use improves, ease of use increases as well.
NFC (Near Field Communication)
NFC labels share commonalities with RFID technology. They communicate with devices, including smartphones, that are within 1.6 inches. This communication directs customers to web pages. It also adds value to the product. Download the free app, Easy NFC Writer to simply and effectively program NFC labels.
NFC labels work with smart packaging techniques. This creates an interaction between the label and the smartphone. So, customers connect easily to the brand’s social media pages, website or app. When a product works in conjunction with technology it makes it easy for customers to access it. This also builds the relationship between the customer and the brand. Instead of the purchase ending in-store, it continues to grow at home.
UHF (Ultra High Frequency)
UHF labels, also known as passive RFID labels, are made up of RFID UHF inlay and a barcode label. It is then printed and encoded by UHF printers.
Learn more about our labeling capabilities and get ideas for your next design. Get comprehensive label production and design guidance with our e-book, The Label Resouce Guide.
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