Industry Update: Exploring Innovations in Sustainability

Lately, there have been many innovations in the labeling and packaging industry in regards to sustainability. 

We have seen interest in transparency & sustainability grow rapidly in recent years. Here are just a few of these new sustainable innovations
rPET content liner, sustainability innovations, industry, Avery Dennison
  • rPET (recycled polyethylene terephthalate) content liner: 
    • Launched by Avery Dennison 
    • This is a double whammy since it is recycled content, which then makes packaging recyclable too.
Sustainability innovations, labeling, stock , Avery Dennison
  • Recycled polypropylene label stock (rPP):
    • Avery Dennison is working on developing this to replace the widely used standard PP film. This new material is made from mixed post-consumer plastics waste, which will make a major contribution to sustainability
  • New sustainable wine stock:
    • 6 new high-end face stocks have been launched by Avery Dennison.
    • They are made from renewable and responsibly sourced materials. 3 of the stocks are made from Cotton, while the other 3 are from organic and recycled materials. 
industry innovations sustainability, SEGA, packaging
  • 100% recycled and recyclable packaging:
    • SEGA has created a new package for its PC games. Before, it used to be made of plastic, which just ended up in the landfills. Now the package and manual are both made up of 100% recycled and recyclable materials. This lighter packaging also results in lower fuel costs, cheaper distribution and cheaper destruction costs. 
  • Compostable Packaging:
    • WRAP (Waste & Resources Action Programme) is a British registered charity that has begun setting out guidelines for compostable packaging. This will help the environment, reduce waste, and help lower the number of plastics that end up in the soil. 
  • Recyclable high-density polyethylene (HDPE) material:
    • Colgate-Palmolive Co. Has created a new toothpaste tube this past year. It is recyclable. They replaced the non-recyclable laminate materials of the squeeze tube with a material made up entirely of HDPE – which is recyclable. 

*We will continue to update on the innovations within the industry on this topic throughout the year. 

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