Koeze is a traditional style peanut butter company based in Grand Rapids, Michigan. Their cream-nut label has recently attracted the attention of Packaging World for its flexographic printing approach. It is perfectly fitting that their labels printed on the flexographic printing instead of digital printing considering their traditional branding.
More on The Koeze Article
As mentioned in the above article, branding is very important to Koeze. “They have a picture of a peanut on their label that the management team and the board are very particular about, to the point where they were rejecting labels from a digital press all the time,” says Great Lakes Label owner, Tony Cook. “After we got good at producing labels with the new press and plates. We were able to say, ‘We think we can produce your labels better than your digital press.'”
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