Consider the summer conditions your customers will expose your products to. Sun, water, and winds. Winds won’t impact your label unless you need an adhesive upgrade, but consider how customer needs change as the seasons also change.
First, consider why customers will expose your products to summer conditions.
For food products, customers will bring them outside to enjoy in their backyards, at picnics, or at the beach. For beauty items, shoppers will be bringing them on vacation in a hotel room, on their campsite, or even leave the items in their car. Other products are likely to be left outside for extended periods of time as well. All industries should consider the impact of customer engagement.
Use Proper Inks
No ink should fade in the sun. The Resource Guide To All Things Inks & Coatings to keep your graphics looking sharp and timeless. It’s a simple consideration that goes a long way.
If your product will sit by a pool or on the beach, make sure it withstands moisture. The WetStick™ label uses advanced adhesive chemistry so no matter what, your label will last. It’s an invisible upgrade, but one that dramatically improves the customer experience.
Add Some Reflective Shine
Once outside, your labels should shine in the light. Enhance your label’s features with foiling, and use MiraFoil specifically for intricate details. It creates a haptic experience which creates subconscious, positive associations, even nostalgic associations. For example, If your label features water elements, add foil to mimic the reflecting aspect of water. It may just mentally bring your customer back to the pool.
Learn more about the labeling solutions Great Lakes Label offers. We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.
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