According to this newKerala article, and a study published in Journal of Retailing, light-colored labels lead health-conscious participants to associate products with health. On the flip side, it showed that they associate it with a less tasty product as well. The study claims that without a taste test, health-conscious people may overlook the product due to the look of the packaging. On the other hand, less health-conscious customers may have negative connotations to the design.
How The Light Colored Labels Study Impacts Your Packaging
If your product is designed to be a healthier option, use a lighter color scheme. It will create that important and immediate association for the customer. The fact that customers will also associate a lack of appeal where taste is concerned, however, is disheartening. How can you create a design that provides the customer with the best of both worlds? Show them the product is healthy and delicious.
Create a Luxury Look To Improve Taste Expectations
The luxury packaging market has been increasing. It’s more important than ever to use special labeling techniques to keep up with your competition. Techniques such as foiling, embossing, and tri-panel labeling will create a higher quality look. In doing so, it will also shift perspectives on the taste of the product. Best of all, your product will stand out on the shelf and engage in sensory marketing.
Incorporate New Colors Into The Scheme
Keeping the lighter colors, and incorporating new shades will transform expectations. Look at luxury products’ packaging and the colors used. Create Inspired design and spark new ideas. Mixing unique colors with innovative techniques will shatter expectations on your product’s taste.
See our labeling techniques in person and also check out the difference (or lack thereof) between our flexographic and digitally printed labels. Request free samples to be sent straight to your door.
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