The labeling industry is one which looks at current packaging trends and uses them as design guidelines. What if you spend time designing a label to suit current trends, right as the industry moves on? It is confusing to figure out what is fleeting and what trends are setting a standard.

People meeting at table, writing on paper - packaging trends

This topic was originally brought up in this Packaging News article and it’s worth taking a look at what trends are here to stay.

 

New Generations Setting Packaging Trends

Firstly, there’s power in understanding the next generation’s needs.  These are, after all, becoming more and more prominent customers. The more they make purchases, the more they set standards and elevate the industry.

Point blank, create an immersive experience. Discover what the customer needs, and incorporate ways to help customers beyond the product’s use.

What exactly does that mean?

Let’s say organic fruit juice is your product.  You are conveying the health benefits of organic fruit in your diet. Why not take that a step further? Connect customers to original recipes that pair well with your juice, or work out routines to enhance their healthy lifestyle.

Customers will be more likely to have a personal connection with your brand and see your product as enhancing their well-being. Taking an empathetic stance on your design is going to be a trend that not only sticks but grows.

 

Labeling Techniques

The latest and greatest labeling techniques may seem like a temporary fad, but using these innovations will never fail to draw attention. Currently, the luxury market is increasing. You may feel that using techniques such as foiling or embossing is only important when trying to keep up with your competition. Once luxury packaging becomes less popular, your labels can take a step back, right?

When your competition isn’t enhancing their labels in this way, it becomes an opportunity to stand out. Take their modest label design as a sign to step up to the plate and fascinate customers.

Strong Design

A strong use of design principles never goes out of style. Incorporating the rules of good design into your label and designing the art to fit production needs will set your packaging up for success. Respecting the rules of balance, color, and brand integrity is always on trend.

 

Ready to take your inspiration to the next step? Learn labeling basics and discover the right solution for your brand by downloading our e-book, The Label Project Guide.

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