This article by Smithers Pira breaks down what is happening with growth in the luxury packaging market. Predictions are that the market will be worth nearly 1 trillion dollars by the year 2020, increasing at a rate of 3.3% every year. This is in part due to the access to new technologies and techniques. Packages and labels are able to stand out from competitors and prevent tamper more than ever before
Technology’s Role in Luxury Packaging
Luxury brands are also looking into how digital printing, anti-counterfeiting, and labeling techniques can play a role in developing their products. Another consideration is how technology can enhance their product and help their product endure. Packaging that can help keep champagne cold is just one example. Brands are also looking toward environmentally friendly efforts. As biodegradable products are being developed more frequently, more opportunities to make greener packaging becomes apparent. Creating products that consumers can firmly stand behind seems to be key in growing this industry.
Some labeling techniques luxury brands are utilizing are:
Motion Coat is a holographic looking technique which combines texture and foil. As you can see in the above image, it can even print using a variety of patterns. Also, this technique works in-line with Pantone color matching.
Embossing and tactile screen both add texture to a label, but create very different looks. While embossing imprints the label stock, tactile screen doesn’t. Instead, a glossy layer is added, creating a texture that shines. It’s also a precise technique which creates realistic textures over labels’ graphics.
Cold Foil, Hot Stamp, and MiraFoil all offer different approaches to foiling. Still, each technique adds eye-catching shine. Also, they create a more realistic look for graphics or enhance a brand logo with precise color.
Cast & Cure is another holographic technique which uses all the colors of the rainbow. This technique shines brightly in the light and works with any color scheme.
Learn more about how our labeling solutions can increase sales. Download The Complete Guide to Innovative Labeling Techniques.
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