Our Facebook event page for Madama Rosmerta provides information on ArtPrize and our entry. Learn about the lore of the Celtic goddess, Rosmerta and also learn more about the artist, April Lytle. In this blog, we’ll be looking at the progression of the piece itself and how our labels are incorporated.
The Beginning: Labels And A Concept
The Celtic goddess, Rosmerta symbolized birth and rebirth. So, it’s fitting that samples of Great Lakes Label’s work partially creates this ArtPrize entry. Lytle’s piece turns the practical into the beautiful. It’s also because of the practical nature of labels that this piece is beautiful.
Above is the original concept sketch for Madama Rosmerta. And, below are some of the samples sent from Great Lakes Label. The overall color scheme is pink, purple, yellow, red, and orange. A warm scheme. This itself says a lot about Rosmerta.
Next Came Flowers…Lots of Flowers
The bouquet needs flowers, flower crown, and the frame. Check out these examples of the label samples transformed into pretty flowers for the goddess, herself.
Madama Rosmerta Starts to Take Shape
Painting begins, and the canvas springs to life. Here is the sneak peek of the work in progress.
Starting today, you can check out this entry for yourself!
Madama Rosmerta is a collaborative art piece created by artist April Lytle. Madama Rosmerta, the Celtic goddess of fertility and rebirth will be constructed out of various labels. This piece is a rebirth of the functional into the extraordinary. It is created in collaboration with Great Lakes Label (https://greatlakeslabel.com/).
ArtPrize 2017 – Madama Rosmerta by April Lytle
September 20th – October 8th
5 Lyon St NW
Grand Rapids, Michigan
Innovative Labeling Techniques Found on Piece
From foiling to embossing, this piece features a lot of labeling techniques. The golden flowers found in the first creation images all use metallic stock. This stock glistens in the light, adding dimension to the art. The white, blue, and green Moya wine label is printed on a recycled paper stock.
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