It’s important to modernize traditional brands’ labels once in a while, at least for promotional labels. So, how do you modernize without eliminating the established and trusted brand qualities?
Innovative labeling techniques such as foiling and embossing enhance the already established design. The above Bissell R&D labels take the established design and incorporate Cast & Cure holographic designs overtop. So, the product remains as recognizable as ever, except now new eye-catching rainbows of color shine in the light as customers walk by the product on-shelf. Other solutions include foiling the brand logo (in fact, MiraFoil is an ink-based foil that has the ability to match any Pantone color), embossing graphics to pop out, or adding Motion Coat to white space for added dimension.
Use Labeling Technology To Keep Branding, Yet Incorporate New Information
With labeling technology coming to the forefront (like RFID and NFC technology), it’s an exciting time to connect with customers by linking them to your content. The above Subway peel-off sandwich label was a promotional label designed for World Sandwich Day. The goal, of course, was to connect customers to their Snapchat profile. Similar techniques, however, can be used for connecting customers to any social media profile with a QR code. While this label is significantly different from the original sandwich seal label, a simple QR code added to the bottom corner doesn’t distract from the established design.
Booklet-Style Labels Open Up A World of Possibilities
Keep your label design and incorporate new elements by expanding your content. A booklet-style label offers additional pages for customers to open. First, this gets them interacting with your product. Also, it allows your brand to test new designs, content, and even offer more information on the item.
Learn more about the labeling solutions Great Lakes Label offers. We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.
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