Pantone named Ultra Violet their color of the year for 2018. This decision will impact label design in the upcoming year, so let’s dive in and discover the significance of this color. Keep in mind, when working on promotional labels, Ultra Violet is an excellent, trendy baseline for your color scheme.
Pantone’s Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands. #UltraViolet Link in bio to discover more about the Pantone Color Institute and Color of the Year.
52.9k Likes, 796 Comments – PANTONE (@pantone) on Instagram: “Pantone’s Color of the Year is one moment in time that provides strategic direction for the world…”
What Pantone Says About Their Color of The Year, Ultra Violet
A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
There has always been a mystical or spiritual association with the color. It makes sense that as we move from 2017’s Greenery, we transition into a color associated with mindfulness. The theme of calm and mental clarity rings true for 2018 as well as 2017.
A Natural Transition From Greenery
Greenery, Pantone’s color of the year for 2017, focussed on tranquility. In a chaotic, tech-driven world, the prediction was that 2017 would be a year of toning back and toning down. Pantone predicted that people seek sanctuary in nature and connect to the earth.
Incorporate The Color Into Your Label Design
Although not all of the labels seen above are using the red-blue shade of violet that Pantone suggests, they all get close. You’ll notice a lot of different colors are paired together with it as well. Green and yellow are predominantly used above all else though. From food and drink to household cleaners, any industry can benefit from the calming influence of the color.
Learn more about the labeling solutions Great Lakes Label offers. Now that you’ve learned the design basics, take your vision to the next level. Download our e-book, Complete Labeling Solutions.
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