Pantone’s color of the year is 15-0343. It is also known as Greenery, and is a reflection of the desire to refresh in a nature focussed environment. Pantone chose the color based on patterns found in fashion, and design as well as a symbol shifting cultural emotions. This color will influence label and packaging design in 2017, so how will it impact your branding?
PANTONE 15-0343 Greenery is the PANTONE Color of the Year selection for 2017! A fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Greenery symbolizes the re-connection we seek with nature, one another and a larger purpose amid a complex social and political landscape.
Incorporate Pantone’s Greenery in your label design.
There’s a chance your label may already be utilizing the revitalizing color. Consider how natural elements will enhance the color, and the philosophy behind it. The idea behind the choice is that we as a global community are all seeking nature, and calm in such a chaotic and challenging world. Represent these ideas through motifs or soft, impressionistic shapes.
If your label is not using the color Greenery, but does not have room for it in the label color scheme, consider rebranding possibilities. Or, use Greenery on promotional or seasonal labels.
Take a look at these color incorporations.
All above labels are produced by Great Lakes Label, including some Label Gator Brand designs. No labels are a perfect match to the color of the year since they were all designed and printed before the announcement.
Okay, disclaimers are over. Let’s analyze.
In line with the philosophy of the choice, many designs feature grass, plants, and leafy symbols. You can see how this imagery creates a calming tone. What you may not be able to tell is that these motifs are being used across a wide range of industries.
- Food products
- Pet Food
- Cleaning products
You’ll also notice that while calming, it provides a bright, bold look which draws the eye. Some of the labels pictured above use techniques such as foiling, and tri-panel labeling. The possibilities are endless.
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