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All About Product Photography
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All About Product Photography

High quality and well-executed product photography is important for label design. Like high quality flexographic or digital printing, photography impacts the look of the final product. Before we dive in, remember, and make a note, that 300dpi (or dots per inch) is standard. Great Lakes Label will need images that have 300dpi no matter what.

 
While smartphone cameras have improved, investing in professional equipment is important. With smartphones, low light situations, as well as many other factors, impact the quality of the image. With a DSLR (Digital Single-Lens Reflex) camera, the photographer has more control over settings. This assists with taking high-quality photos in any environment.

 

Which image would you rather use on your label?

This, at 300dpi?

 

Or this image at 72dpi?

 

 

Now let’s look at how to get high-quality images.

 

Product Photography: How To Market Products With Photos [19 Pro Tips]
Image courtesy of Darren DeMatas

Product Photography: How To Market Products With Photos [19 Pro Tips]

This guide offers definitions of photography terminology, shows you how to figure out what camera, and so much more. It even explains how to handle editing your pictures once they’re taken. Check out the link above and use it as a reference along your photographic journey in labeling.

Canon USA Imaging on Twitter

Start to understand the basics of #photography & how you can change the aperture when getting that perfect shot! https://t.co/QQXkfoIA93

Canon Aperture Lesson

Canon has a wide selection of video lessons teaching you everything you need to know about DSLR camera settings. If you are taking your own product photography, these tips are essential to creating professional grade images. If you buy a Canon camera, lessons that use your camera will make it easier to apply your new knowledge. Nikon, Sony, and FujiFilm also have YouTube channels with educational videos to get you started with your equipment.

 

Are you interested in learning more about how our labeling solutions can increase sales? Contact us today for more information on the services we offer.

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Jackie Jorgenson

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