Pet food labeling is stepping into the ever-expanding luxury packaging market with the raw feeding trend. Raw feeding is the act of providing cats and dogs uncooked meat, edible bones, and organs. Because of this, pet food companies are developing raw food products to satisfy their customers’ needs. So, in turn, alter the approach to your label design. Learn more about these developments in the January issue of Labels & Labeling.
OmegaSea One Natural Fish Food highlights the handcrafted, luxury aspect.
How Raw Feeding Impacts Pet Food Labeling
Since, according to the Labels & Labeling article, raw feeding is exploding just like microbreweries. So, consider the ways in which microbreweries set their brand apart from mainstream beer. Design aesthetic, stock quality, and luxury techniques all need to be considered carefully. What do you want every element of your label to communicate about the quality of your product?
Also, due to the production process, companies need freeze resistant labels. This is non-negotiable. When freezing the product, the labels have to stay intact. Create professional looking product design.
Clarity in Copy is Important
Mention the natural aspect of your raw product. The above National Geographic packaging buffers this information with a bunch of white space drawing the eye to the information. The “Certified Sustainable Seafood MSC” logo also pops from the label design. Also, emphasize your simple, natural product with earthy tones. The National Geographic labels pictured above are, therefore, perfect examples. They use green (like seaweed), blue (like water), and yellow (like the sun) to contrast and compliment each other.
Innovative Labeling Techniques Emphasize Luxury
The Heath bird food packaging above features unique shapes which compliment unique features of the product design. Beyond that, foiling, embossing, and many other techniques emphasize the luxury aspect of your pet food product. Check out the below video to learn more about various labeling techniques to enhance your product. Also, learn about haptic labeling and how it builds positive associations with your brand.
https://www.youtube.com/watch?v=eMylXZ_mn9U
Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.
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