For many products, labels need durability with a strong adhesive that lasts. It keeps products fresh and makes opening the packaging accessible to everyone. For some products such as wipes, the label’s removability is crucial to using the product. It needs to easily peel off so the customer accesses their item.
So, it’s surprising when you can’t peel the label off! Maybe you’ve seen images like these removable labels sticking to nonstick pans…
It’s ironic, embarrassing, and noteworthy when a removable label on a nonstick surface won’t peel off. Don’t be that business. Instead, create a label designed for your customers ease of access. Create something that also makes life easier for them.
Use Deadeners on Removable Labels
Let’s kick it up a notch. To provide the best customer service, it’s important for your label to easily pull up. A deadener is an area of the label that does not have adhesive applied to it. In the above image, the deadener is the tab on the right side of the label. It allows customers to effectively pull up and open the package. It also keeps the contents fresh over the product’s lifetime.
Customers don’t want to struggle pulling off a label or getting their fingers under it for grip. A deadener creates an easy pull tab and makes the product more inclusive. When customers are looking for smart packaging that takes their experience to the next level, they also are looking for it to work. A wipe with NFC technology that links them to makeup tutorials is still useless if they can’t even open it.
Check out our labels for yourself and see what a difference techniques make. Fill out this quick form to have label samples sent straight to your door.
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