Why revive your brand if it’s not yet dead? Well, according to this Food Processing article, you may actually be killing it without realizing it. Don’t worry, while the article offers ways to reverse the damage, we also have some solutions of our own. Better still, these options are simple, low-cost options the whole team will stand behind. Empower your brand with creative solutions and reconnect with your customers on an authentic level.
How do labels revive a brand?
Part of the issue is that customers have an overwhelming amount of choice in the grocery store aisle. When budgets are cut and attention is drawn away from customer needs, it becomes even harder to understand what they want. Luckily, there are some low-cost changes for labels that reconnect you with the customer. The label is the first thing customers see from your brand. Make sure it leaves a lasting impact and clearly communicates what your brand has to offer.
Calls To Action Bring Data For Rerouting
A call to action (also known as a CTA) is a prompt designed to influence customers to engage further with your brand. So, this is a subscribe button at the end of a video, a social media button at the end of an article, or even a “click the link in the bio” line in an Instagram post description. When research budgets are cut, consider how an evergreen call to action brings invaluable data for a fraction of the cost. Also, consider how small of a space it requires. A simple link, hashtag, or QR code does the trick.
Feedback Through Linked Surveys
A short, basic link typed out, a QR code or even an NFC (Near Field Communication) technology are all great ways to link an evergreen customer feedback survey. All on its own, the survey constantly brings invaluable information. While the link or code won’t change, the questions are able to continuously switch depending on the needs of the brand. So, the label design isn’t changed every time the survey does. This too eliminates cost, in printing.
Collect Data Using Social Media
Social media icons and hashtags alike connect users to the brands they love. So, add them to your labels (especially usernames or “handles”) so customers know where to go to provide feedback. Even a picture of someone using the product is feedback. It demonstrates they care about the brand and the way in which they enjoy it. Again, brand profiles and branded hashtags are evergreen content that doesn’t take up much space on a label. Use it to your advantage.
To collect data, review what people are saying about your brand at a consistent rate and respond. Don’t only review your notifications, but search your company name without the @ to find underground feedback. This free, accessible solution doesn’t even cost much time to engage with.
With No Ad Budget, Make Brand Values Crystal Clear
Part of the struggle is understanding what customers are looking for from your brand. While that’s understandable, first ensure your brand is clearly communicating its values. This doesn’t just mean following regulations and showcasing the product in an appealing way. Demonstrate your brand has a sense of humor, or focusses on environmentally friendly production, or even offers luxury products in a well-rounded way. When customers receive mixed messages from a brand, they’ll continue looking elsewhere. When a brand communicates a strong cohesive brand message that matches their interest, they’ll stop for a closer look. Consider the colors, the product photography, the copy, and graphics you choose. They all impact how customers are viewing the messages you believe to be most important.
Emphasize Details With Innovative Labeling Techniques
Take the design you already have and add foiling, tactile coatings, or other innovative techniques to enhance it. Engaging the senses by creating haptic labels creates nostalgic and subconscious positive connections to your brand. Plus, when techniques like foiling, Cast & Cure, or Motion Coat shine in the light, it draws customer attention away from your competition and onto your product. Without gathering feedback, or enduring a redesign process, the label takes on new life. These details also enhance and draw attention to key components of the brand’s values. Want to make sure customers know your eyeshadow is cruelty-free? Foil and emboss the message for dramatic effect.
Upgrade Stocks To Focus on Sustainability
Again, communicate a focus on sustainability by using sustainable label stocks. The logos are small and easy to add to any label also. For handcrafted and luxury products, this also emphasizes the high-quality nature of the product. It demonstrates attention is paid to every single part of the production process.
Add Value Beyond The Point of Sale
Use labeling technology to link customers to helpful and engaging videos, blogs, and web pages. This builds a relationship beyond the grocery store aisle and makes it easier for customers to provide feedback (by means of the page you link them to bringing them to a contact page or any feedback box). It’s a call to action that designed to offer the customer more, instead of a brand asking for something from the customer. It reminds them that your brand is focussed on bringing them the best product in your industry and that you care about their experience.
Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.
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