Peel-off labels are often used for promotional labels. IRCs (Instant Redeemable Coupons) being the most popular form of promotional labeling from the customer’s perspective. This Brand Packaging article discusses other fascinating survey results. So, what do these discoveries mean for your brand?

 

Use Peel-Off Coupons To Your Advantage

90% of shoppers are more likely to buy a product with a peel-off instant savings coupon attached.

That’s the shocking statistic Brand Packaging reveals in their article. Knowing this, you have to catch customer attention and also leap ahead of your competition, by creating a peelable label. There’two-sided sided label seen below, and a booklet-style label with 3 panels for extended content. Both options allow the customer to rip off the label and bring it in for a discount.

peel-off Heineken coupon IRC Label by Great Lakes Label

The majority of shoppers who responded to this survey also said that they notice peel-off labels because they stick out from the package. This is a classic case of sensory marketing. Customers are drawn to packaging that engages their senses, like the sense of touch. By using a label they engage with, customers are more likely to walk over, pick it up, and, yes, engage.

 

Subway Revolutionized Their Packaging With Peeling Labels

Subway revolutionized their branding in 2017. One of these changes was with a tabbed label to hold the wrapping together. It engages customers’ senses, while it also creates easy access to their product. It’s as minimalistic as labels get, but according to the survey mentioned Brand Packaging, it’s the smartest thing they could have done. What can you do to create a functional, engaging, and haptic label design? Consider what your customers need, and what they are most excited to pick up.

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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