Simple label design doesn’t mean minimalism. It also doesn’t mean labels that don’t offer a luxury style. No, simple label design offers the customer very little. That could mean there’s very little information, no eye-catching appeal, or no practical (above and beyond type) offerings. If this sounds familiar, it’s time for a change. Learn some easy ways you upgrade your simple label.
Simple Label Design Can’t Beat Your Competition
Let’s take a flight of fancy for a second. So, imagine your brand is a runner, and they’re in a race against your equally skilled competitor. Your competition is outfitted with the best shoes, loose shorts, and a light shirt. Everything they’re wearing uses the best materials available Your runner is getting by with socks, skinny jeans and a massive hoodie made of low-grade fabrics. Who do you think has a better chance of winning?
You and your competition are in a race to be the first product to catch and retain customer attention. However, your competition is using innovative labeling techniques, modern label technology, and customer oriented information. Your simple label isn’t. Don’t mimic their techniques, create your own unique advantages. Instead, make it so that your label offers customers an experience other labels do not.
Innovative Labeling Techniques And Branding
While there are fantastic, eye-catching label designs out there, techniques amplify any label. The above Peony handsoap label uses somewhat minimalistic design but highlights the flower with MiraFoil. It also uses haptic labeling techniques to subconsciously create positive associations with customers. It seems like the possibilities of what you can create are endless. This is especially relevant for designs that don’t have wiggle room for updating. Enhance what’s already there.
Check out the below video to learn more about the various techniques Great Lakes Label offers.
https://www.youtube.com/watch?v=eMylXZ_mn9U&t=1s
Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.
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