Take this simple labeling test to better understand where your labels lack, and also where they succeed in providing value. Your customers count on your labels to provide information, but also inspiration. This test isn’t singularly about following legal requirements. It’s also about the ways in which the design goes above and beyond to provide exceptional service for your customers that outshines your competition.
Learn even more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and also exciting, there’s so much more to your label. Download our Label Project Guide e-book.
Naked Princess is a luxury beauty and apparel brand with a distinct aesthetic. They offer their customers a complete self-care routine using relaxing fragrances and natural ingredients. You can trust that Naked Princess offers the best products of its kind on the market.
Join our Product Development Manager Marlene Araujo as she takes you through the development, design and functionality of our Body, Lip and Home products. She also includes some special tips that you won’t want to miss!
More About The Packaging Design and Product Line
Take a look at the above video to learn more about their unique beauty product line. It uses Naked Princess’ three signature scents in a variety of ways to create a full self-care experience. With mental wellness shaping luxury packaging, these products’ calming color schemes pair perfectly with the relaxing fragrances.
Since 1994, Great Lakes Label LLC has been dedicated to producing and delivering quality products. We print cutting edge labels and distribute custom labeling applicators to a wide range of industries. Our experts work closely with each and every customer to solve your toughest packaging design requirements.
Week 1: A Basic Overview of Great Lakes Label
Video Transcript: “We’re kind of a cradle to grave label supplier. We do design and make labels, but we also have an applicator division as well. So, after those labels are made, we can help you apply those labels automatically in your line and we do standard equipment and complete custom labeling equipment.”
23 Likes, 1 Comments – Great Lakes Label, LLC (@greatlakeslabel) on Instagram: “#labels #packaging”
Week 2: Innovative Labeling Techniques
Video Transcript: “We can do Cold Foil, Hot Stamp Foil, MiraFoil, Tactile Coating, Rotary Screen in-line on the label press. We can laminate multiple webs together to do couponing labeling. We can do up to 14 colors in one pass on one press.”
24 Likes, 2 Comments – Great Lakes Label, LLC (@greatlakeslabel) on Instagram: “Learn about the innovative labeling techniques we offer.”
Week 3: We Exceed Expectations With Flexographic Printing
Video Transcript: “Our quality has been able to equal or pass digital press labels. We even have some customers that have switched from digital to our high definition plate technology, just because of quality, not because of the speed of the press.”
25 Likes, 2 Comments – Great Lakes Label, LLC (@greatlakeslabel) on Instagram: “Our flexographic printing has been able to equal or pass digital printing.”
Week 4: Quality Guarantee
Video Transcript: “AIB, SQF, and NSF are all for non-packaging food labels. The GMI is for color management. ISO 9001 is for saying that we are all in the same quality as everybody else. We all follow the same set of standards. So, if a customer orders something, they know that we check our suppliers because we’re ISO 9001.”
35 Likes, 3 Comments – Great Lakes Label, LLC (@greatlakeslabel) on Instagram: “Great Lakes Label’s commitment to quality.”
Week 5: Keep Your Colors Consistent With Our Quality Checks
Video Transcript: “We start off with color matching the ink prior to sending it to press. Then, at the end of the press, we also use a digital tool called a spectrophotometer that we measure the hue and balance of that ink and we make sure that is within industry standard as specified by the customer.”
This wine label prominently features gold labeling throughout the label design. The foiling allows the version on the right to stand out and catch the light as customers walk by the bottle. On the left, the muted colors work well together, but it doesn’t pop. While the picture doesn’t effectively show the embossed border of gold details, this is a crucial technique in creating a luxury aesthetic once the customer has the product in their hands.
THYK Label With and Without Techniques
On the right, the THYK label features Motion Coat on the background and foiling on the titles. On the left, the product is left looking flat, dark and bland. In fact, the blank space on the left seems so much larger without the labeling technique. If showcasing your product as a high-quality beauty item, the label on the right communicates that branding while the one of the left does not.
Peony Label With and Without Techniques
Much like the wine label, without using MiraFoil, the design falls flat. Sure, the dark black ink counters the vibrant pink and orange, but the shimmer customers would see walking through the isle would be much more likely to make them pick the item up. The title, “Peony,” also looks lackluster in comparison to the version on the right-hand side.
Innovative labeling techniques will create a luxury look. They also enhance the customer experience and direct the eye to the design. It allows customers to take in every detail, which only means that they spend more time engaging with your product and your brand.
Foiling In Design
When designing a label, foiling can act as a highlight for important information. It is a classic technique, but one that is especially effective in bringing the attention toward the company’s logo. There are three different types of foiling. Cold foil, hot stamp, and MiraFoil. In the below video and e-book, learn which kind is right for your design.
Try Something New
Keep reading, and check out the below video, to see some techniques you haven’t heard of before. There is a myriad of ways to give your label a realistic lace look, icicle texture, or sunset glow. Foiling is great, and will always hold a place in label design, but it’s equally important to try something your competition isn’t. Show customers your luxury brand takes it’s packaging seriously. Have a handcrafted product? Create a realistic leather look, emboss a wood pattern onto your text, or a simple, matte look. The first step is understanding what techniques are out there. Then, use them.
Images Vs. Videos
Labels with multiple techniques are difficult to capture in pictures. The light may capture foil, but not the texture of the tactile screen. The customer gets an immersive experience in the store, but online? Not so much. How do you know what will work well together without holding it in your hand and watching it catch the light? Images are often good, but videos are better. That’s why we created a video so you can see how each innovative labeling technique appears in real life.
It’s similar to how customers see your brand. One dimensional and dull labels aren’t engaging. But, labels that glisten in the light or have cashmere-soft texture make them want to pick up your product. It’s called “sensory marketing” and that’s a concept we’ll dive into further in a minute.
Great Lakes Label offers a variety of innovative labeling techniques that we create using the flexographic label press.
Great Lakes Label’s Innovative Labeling Techniques Video Transcript
“Great Lakes Label offers a variety of innovative labeling techniques. Take a look at how they can enhance your design.
MiraFoil is a foiling technique which excels at intricate and detailed designs. While MiraFoil can be used on a larger scale, the precision of this ink based foil is what truly sets it apart from other foiling techniques.
Cold Foil and Hot Stamp are both foiling techniques that produce a brilliant shine. Both of these techniques press the foil material onto the label.
Tactile Screen creates a raised effect without creating an inversion on the other side of the stock. It works brilliantly with intricate and detailed designs and can create a realistic texture.
Unlike Tactile Screen, Embossing does create an inversion on the other side of the stock. It also works best with larger details and creates more visible protrusion.
Rotary Screen makes raised and glistening details without imprinting the stock.
Cast & Cure is a technique that creates a holographic look. This 3D aesthetic is pressed onto the label, similar to Hot Stamp, and can cover any portion of the stock.
Soft Touch creates a cashmere-soft texture. While the technique is not visible, with a touch, it is immediately apparent.
When it catches the light, Motion Coat shines like no other. The technique can be applied in various ways, creating lines, curves, and even lightning bolts.
The tri-panel label is a booklet style labeling option that provides your design with more room to spread out.
Thank you for watching this video on labeling techniques offered by Great Lakes Label. By clicking the annotation, you can download our e-book on the labeling techniques mentioned. It will provide you with even more information and innovative examples. If you have any questions, contact us using the on-screen annotation, or at [email protected]”
This handy chart demonstrates which techniques offer which characteristics.
Now that you have watched our video on the innovative labeling techniques offered by Great Lakes Label, check out our e-book! It also discusses how sensory marketing engages customers and entices them to buy your product. Learn what that means for your brand, and how these techniques come into play to create an enticing design. See how creating realistic, or engaging textures, as well as visually interesting design, draws in customers. Get people excited about your product by getting them excited about your packaging.
There are significant differences between Mirafoil, Cold Foil and Hot Stamp. Not only are the processes different, but so are the results. Find out which option is right for your label.
The Cold Foil Process
As seen below, the adhesive is first applied to the plate. The foil is then applied and cured with ultra-violet light. What’s left is the metallic design on your label. With cold foiling, you choose between using gold, silver or red foil stock. If you want any other color for your cold foiling details, it must be added overtop of the silver foiling.
MiraFoil is applied the same way color is. Sweet and simple. As seen below, it rolls on to the plate and voila! Looking for variance? To add any PMS color, print over the foil with another plate. This creates your one of a kind label.
What’s the difference between the two? Or, which one is right for your label?
non-polluting since materials are dry
the foil is a one time use
must run at slower speeds due to curing
accurate with color specificity
the foil is a one time use
must purchase foil and adhesive for process
run at higher speeds since this foil doesn’t need time to cure
displays finer details
accurate with color specificity
use with any substrate (yes, even including rougher stock)
This article by Smithers Pira breaks down what is happening with growth in the luxury packaging market. Predictions are that the market will be worth nearly 1 trillion dollars by the year 2020, increasing at a rate of 3.3% every year. This is in part due to the access to new technologies and techniques. Packages and labels are able to stand out from competitors and prevent tamper more than ever before
Technology’s Role in Luxury Packaging
Luxury brands are also looking into how digital printing, anti-counterfeiting, and labeling techniques can play a role in developing their products. Another consideration is how technology can enhance their product and help their product endure. Packaging that can help keep champagne cold is just one example. Brands are also looking toward environmentally friendly efforts. As biodegradable products are being developed more frequently, more opportunities to make greener packaging becomes apparent. Creating products that consumers can firmly stand behind seems to be key in growing this industry.
Some labeling techniques luxury brands are utilizing are:
Motion Coat is a holographic looking technique which combines texture and foil. As you can see in the above image, it can even print using a variety of patterns. Also, this technique works in-line with Pantone color matching.
Embossing and tactile screen both add texture to a label, but create very different looks. While embossing imprints the label stock, tactile screen doesn’t. Instead, a glossy layer is added, creating a texture that shines. It’s also a precise technique which creates realistic textures over labels’ graphics.
Cold Foil, Hot Stamp, and MiraFoil all offer different approaches to foiling. Still, each technique adds eye-catching shine. Also, they create a more realistic look for graphics or enhance a brand logo with precise color.