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Tag Archive for: color management

Pantone: The Game Gets Creativity Flowing
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Pantone: The Game Gets Creativity Flowing

Pantone: The Game, as described in this article by The Dieline, takes color management to a new level. You don’t have to be a color expert or master artist to play this. Its sole intention is to get creativity flowing for people of all skill levels. So, consider opening your next team meeting with this icebreaker.

Pantone: The Game
Pantone: The Game via http://www.thedieline.com/blog/2018/8/27/color-nerds-rejoice-theres-now-a-pantone-the-game

More About The Game

The premise is that players are given a character to design using the colors provided in the box. Then, on the card, hints are available to help the players guess at who the character is. It’s minimalism at its finest. As a result, people begin to think of their feet and experience a truly creative moment.

How This Impacts Label Design

Of course, this activity gets people thinking about color and minimalism in a new way. However, it also gets people to focus on solving a problem, working together, and designing with the tools given to them.

Or, consider the practical application. Do you need to describe a new label in a pinch? Grab some cards and lay it all out for people to better visualize.

A Bit About Color Management

With Pantone colors, every label prints with consistent color each and every time. Then, on the label press, a digital tool called a spectrophotometer checks the color to make sure it lines up with what was specified in the original design. When customers see a color inconsistency in the grocery aisle, they lose faith in the brand and choose a more professional looking brand. Don’t get left behind. Pay attention to color.

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

Label Project Guide E-Book Download

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How To Choose Colors For Your Label
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How To Choose Colors For Your Label

Australia’s decision to use plain, brown packages for cigarette packaging to deter smokers re-ignites an interesting conversation to choose colors with impact. What best suits your packaging and also compliments your brand? Thanks to social conditioning and even natural associations, colors have a big impact on label design. The below graphic highlights what colors to use depending on the area of your business.

Time To Choose Colors

chart to help choose colors and business sectors

 

Use the above graphic to choose colors best associated with your product. The answer may have surprised you, or perhaps you disagree completely.

So, about brown packaging discouraging cigarette purchases…

So, this isn’t the be all and end all of the color association, however, it does instead provide a lot of valuable insight into design. What’s funny is that this graphic shows that brown also makes people think of delicious food. That’s certainly not the message the Australian government is trying to send with deterring smokers.

 

This raises an interesting question. Can color association vary person to person, upbringing to upbringing? That’s a likely possibility. Of course, testing and gathering feedback is a valuable tool in getting valuable insight, targeting the direction of your product’s design.

 

Learn more about designing effective, professional grade labels that wow customers and even increase sales. Download our Label Project Guide.

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What is color management and why does it matter?

Q: I’ve been hearing the term, “color management”. What is it and why is it so important?

A: Color management means a brand reproduces color accurately on each and every label. In short, a print facility that has a secure process ensures all your finished labels look the same regardless of when it was printed. It even creates brand consistency and appeal. Meaning, shoppers view your brand as more trustworthy.

Quality color management requires specific scientific tools to measure, control and accurately reproduce color. Tools like a spectrophotometer measure color while taking different textures of stock into consideration. For instance, color printed on a glossy texture appears differently than the color printed on a matte stock. Color management and color consistency are especially crucial for brands who rely on specific colors for brand recall and identification. For smaller brands or companies, color consistency gives your brand or product a professional and appealing look.

Meijer R&D Trail Mix & Nuts Bag LabelsQ: How Do Innovative Techniques Like Foiling Come Into Play?

It’s easy to also match foiling to your brand’s color scheme. The precision of MiraFoil, an ink-based foil, allows for Pantone matched color on intricate designs. No matter what innovative techniques are used, do it in a way that serves the whole product design.  Also easily enhance brand logos without losing recognition.

Embossing and tactile coatings don’t change the color of the printed label. Even rarer techniques such as Cast & Cure and Motion Coat don’t detract the established brand. If anything, the textures, and holographic techniques even enhance the established design. The possibilities are endless.

 

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

Label Project Guide E-Book Download

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