It’s Thanksgiving, so we’re discussing all things labeling that we’re thankful for, especially when it comes to building authentic connections between brands and shoppers. As a result, shoppers get more value out of products and brands outshine their competition. So, … Read More “Label Things We’re Thankful For”
Pantone: The Game, as described in this article by The Dieline, takes color management to a new level. You don’t have to be a color expert or master artist to play this. Its sole intention is to get creativity flowing … Read More “Pantone: The Game Gets Creativity Flowing”
Australia’s decision to use plain, brown packages for cigarette packaging to deter smokers re-ignites an interesting conversation to choose colors with impact. What best suits your packaging and also compliments your brand? Thanks to social conditioning and even natural associations, … Read More “How To Choose Colors For Your Label”
Q: I’ve been hearing the term, “color management”. What is it and why is it so important?
A: Color management means a brand reproduces color accurately on each and every label. In short, a print facility that has a secure … Read More “What is color management and why does it matter?”