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Customer Spotlight: Destiladora de Agave Azul
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Customer Spotlight: Destiladora de Agave Azul

Destiladora de Agave Azul is a Mexican company specializing in quality spirits. Learn more about their production process here. Each one of their products stand apart from the other and fittingly, so do their labels.

El Pial Destiladora de Agave Azul Label by Great Lakes Label
El Pial Destiladora de Agave Azul Label
Don Anselmo Destiladora de Agave Azul Label by Great Lakes Label
Don Anselmo Destiladora de Agave Azul Labels
Chulavista Destiladora de Agave Azul Label by Great Lakes Label
Chulavista Destiladora de Agave Azul Label

Destiladora de Agave Azul’s Versatility In Packaging

As you can see by the images of El Pial, Don Anselmo and Chulavista, each product has a unique look. Not only does this differentiate each product from the other, but it gives customers an impression of what the spirits will taste like. Through label design, you get a sense of the personality of each drink.

 

El Pial

El Pials’ twisting series of labels lead the customer to pick up the product and spin the bottle for more information. Once customers have the product in hand, they are more likely to make a purchase. While the shape of the label is engaging, so are the embossed and foiled details. Paired with a black background, these techniques create a luxurious, modern, and irresistible look.

Don Anselmo

The three flavors of this product line are emphasized by the three color schemes. Each label features MiraFoil details and embossing as well. The caps top it all off with an elegant touch.

Chulavista

Chulavista uses clear label stock which means, when empty, the labels are clearly apparent from both sides of the bottle. The bold, playful design creates a modern look which stands out from the other product designs. When full, the back label disappears and the front label looks minimalistic.

 

Learning more about what labeling solutions Great Lakes Label offers and how to incorporate these techniques into your label design. Get label samples to see these techniques in person!

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Get Inspired: Bold Color Schemes
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Get Inspired: Bold Color Schemes

Bold color is a simple way to catch the customers’ eyes. It’s also a great way to create a line of products that look cohesive, yet stand apart. So, get inspired by these concepts that use bold color in striking ways.

Deer You Organic Juice Designed by Mara Rodriguez
Deer You by Mara Rodriguez

Deer You Organic Juice Labels With Bold Color Schemes Designed By Mara Rodriguez

This line of juice is influenced by outdoor adventures. As a result, the mountainous watermarks, canteen-shaped bottle and wildlife motifs all drive this point home. The colors even perfectly fit with this theme. So, the green grass, bright yellow sunlight, warm red and orange glow of the fire. It’s all there. Rodriguez’ desire was to transport the customers to a cleaner airspace using these associations.

 

Pirie Tasmania Wine Label Designed By Magnus Henriksen & Amandus Bjerk
Pirie Tasmania By Magnus Henriksen & Amandus Bjerk

Pirie Tasmania Wine Bottle Label Designed By Magnus Henriksen & Amandus Bjerk

The organic nature of the font style and text layout mimics the hilly Tasmanian vineyard landscape. The bright orange color choice seems to imply the bright sunny nature of a summertime vineyard. The orange isn’t overwhelming due to the minimalistic nature of the design. This design goes to show that you don’t need to create something overwhelming to create something bold.

 

Boost Vitamin Water Packaging With Bold Color Scheme Designed By Braden Wise
Boost By Braden Wise

Boost Vitamin Water Packaging Designed By Braden Wise

The animals on the Boost vitamin water bottles represent the attribute the water encourages.  These individual markers for the flavors work well with the colors of each bottle. Like the other examples, the singular color used for every flavor makes it easy to differentiate them from each other. Incorporating foiling over the animals would be a great way to add dimension without incorporating more colors into the scheme.

 

Learn even more about how our labeling techniques can take your label to the next level. So, download our e-book, The Complete Guide to Innovative Labeling Techniques.

 

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CTM’s Continuous Feed Dual Unwind Labelers
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CTM’s Continuous Feed Dual Unwind Labelers

ctm-ctaThe CTM Continuous Feed Dual Unwind labeling systems are stand-alone units designed to eliminate downtime associated with supply roll changeover. It is a system that aids in increasing overall production speeds.

CTM's Continuous Feed Dual Unwind Labelers
CTM’s Continuous Feed Dual Unwind Labelers


It unwinds improve efficiency and saves time, money and labor. It provides nonstop, uninterrupted label supply at high speeds. The continuous feed dual unwinds functions as a standard loose loop controlled powered unit.

 

When the supply roll in use unwinds to a predetermined level, a sensor activates a warning light and signals the drive to feed the remaining labels into a holding bin. The second roll of labels is then spliced to the end of the web as the labels in the bin are consumed.

 

CTM Continuous Feed Dual Unwind Features:

  • PLC Controlled
  • Dancer Arm Tension Control
  • PLC Enhanced Braking System
  • Variable Speed Dispense Rate
  • Low Label Alarm
  • End of Web Alarm
  • Dual Manual Clamping System on Splicing Table

 

 

Learn even more about what Great Lakes Label’s products. So, download our comprehensive label production and design guide.

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CTM’s 3 Roller Indexer System
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CTM’s 3 Roller Indexer System

ctm-ctaThe CTM 3 Roller Indexer System applies labels (front or back) to various shapes and sizes, even when it comes to wine bottles. So, labels apply according to physical characteristics, registration marks or existing graphics. As a result, one applicator is required for this process.

 

 

 

  • Heavy Duty Rugged Conveyor Base.
  • Stainless Steel Conveyor Sideframes.
  • Easily Adjustable Applicator Mount.
  • Operator Control Console with 4 line 40 Character operator interface.
  • Stepper Driven Indexing Drive Roller.
  • Easily Integrated with Existing Lines.

 

CTM 3 Roller Indexer Label Applicator
CTM 3 Roller Indexer Label Applicator

Front & Back Labeling

One 3 Roller Indexer Applicator Requirement

  • Front & back labeling requires front & back labels converted in altering fashion even on the same web
  • As indexer rotates bottles, the controller also monitors bottles’ rotations
  • Once ready, the application triggers application of the labels 180º opposite each other

Two 3 Roller Indexer Applicator Requirement

  • Front two labels converted on one roll
  • Back labels converted on opposing roll
  • Indexer reverses bottle rotation also after application of the first label

 

 

Learn even more about what Great Lakes Label’s products. So, download our comprehensive label production and design guide.

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Smart Packaging Moves Beyond QR Codes
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Smart Packaging Moves Beyond QR Codes

Smart packaging is shaping the future of beauty products. While smart packaging is appropriate for all industries, the cosmetic industry seems to be starting to use this labeling technology at a faster rate.

La Roche-Posay My UV Patch

This patch applies directly to the skin and the technology is so flexible that it bends with the skin with ease. It monitors the customers’ UV levels so that they can reapply sunscreen at the perfect moment. By scanning the patch with your phone, a wide array of information pops up. This is not only a masterful way of creating a personal experience with your product, but it could save lives.

Shape Matters Palette from Smashbox

This palette is unique because it comes with cards you can swipe to get personalized tips on how to apply makeup. This concept is similar to ideas posed in our blog on catering to Gen Z. Creating videos that break down the barrier between brand and consumer is important in building that relationship. It creates a dynamic that the brand is truly there for the customer in every stage of their purchase.

 

woman applying lipstick - smart packaging

How can your brand utilize smart packaging?

Smart packaging is all about the consumer experience. It’s the “me factor.” What can you do to create an immersive experience that builds a relationship between your brand and your shoppers?

When designing your packaging, consider what you can do to keep the relationship going after point of sale and to provide the best possible service. Utilize videos and apps to create that personal bond. The more customized the information, the better.

Consumers are looking to learn how to apply beauty products properly. Helping them on their way keeps their eyes on your brand instead of someone else’s.

 

Are you interested in learning more about designing effective, professional grade labels? Download our Label Project Guide.

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Produce Packaging Makes Customers Lose Interest
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Produce Packaging Makes Customers Lose Interest

According to scientists at Wageningen University in Wageningen, Netherlands, customers are uninterested in produce packaging. When fresh fruit and vegetables go packaging free, sales increase. This is due to the ease of checking ripeness and environmental concerns. A customer wants to know they are putting their money where their morals are.

So, what can you do with produce packaging?

As we mentioned in a previous blog on anti-packaging, this will likely not be the end of the packaging industry. With edible packaging in development and water dissolvable labels, the item can retain it’s freshness longer or be more accessible to be checked. This also means that customers have access to labeling regulations. It even provides extra space for more information.

 

no produce packaging

GMI labeling laws keep developing, which requires labeled produce. If this ends up being the case, finding a compromise between the anti-packaging movement and the current standards will be crucial. As mentioned above, there may even be edible packaging that could aid in this transition.

 

On top of all of this, better utilize the small labels fruit use. It’s small real estate, but an important one. Instead of packaging the produce, the label then conveys further information on proper handling. Or, use the label to display the harvest date or even the date it arrived in store.

 

Why is it important?

Creating transparency between the customer and business is important. Customers are looking for products that align with convenience, freshness and ethical procedures. This could be an opportunity to take their concerns and transform it into yet another reason to buy your produce.

 

Learn how to develop a captivating label. Request free samples to be sent straight to your door.

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What Does Edible Packaging Mean For Labeling?
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What Does Edible Packaging Mean For Labeling?

We previously discussed what might happen if anti-packaging becomes more popular. One of the things mentioned is that packaging and labeling materials would evolve into more environmentally friendly materials such as edible materials. Soon we may be living in a world where you can eat the product and its packaging.

The USDA is creating an edible milk based packaging material.

Edible Milk Protiein Based Packaging

Milk proteins make up this material. It will be biodegradable, sustainable and be better at preserving food. It is even 500x better at keeping oxygen out! This means your produce will last longer and taste fresher. 

 

Developments could lead to individually wrapped pouches of coffee that easily dissolve in water. It may also be developed into a spray for cereal to keep it crunchy without using the high in sugar formula we use currently.

 

However, will it still require supplementary packaging to ensure the edible film is sanitary? There are, however, many packages that already have this two layered system that could benefit from this milk based advancement. It could be as simple as adding a label warning about eating this type of packaging. Otherwise, the inclusion of an edible label could be a convenient step if used inside another package.

 

This may not be the end all and be all of green packaging, but this innovation is a big step in the right direction. In fact, even if the anti-packaging movement becomes the standard, plastic gloves are still required to handle products. Developing materials like this could eliminate the need for plastics in all grocery stores. Balance between health safety, green innovations and customer convenience are key in the development of new materials.

 

See the below YouTube video for more information on this milk protein based film.

Edible, Biodegradable Food Packaging – Headline Science

Most foods come wrapped in plastic packaging. This type of packaging creates a lot of waste and aren’t that great at preventing spoilage. Researchers are now developing a biodegradable film made from milk proteins to hopefully solve these problems. ACS Headline Science: Executive Producer: Adam Dylewski Video Producer: Kyle Nackers Subscribe!

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Hot Stamp Makes Labels Shimmer
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Hot Stamp Makes Labels Shimmer

Hot stamp is a method that creates an outstanding foil look for your label. This technique can be used in a variety of ways for your flexographic printed label.

Perfect for Titles

Brewhouse beer - Great Lakes Label

As seen on this R&D beer label, Brewhouse, the hot stamp foiling is used over the title. This color scheme also compliments the title’s look well. It leaves a lasting impact and unifies the art as a whole. As you can see, there are other techniques used such as motion coat and grit coat, but hot stamp works brilliantly in combination with other techniques.

Bourbon Red - Great Lakes Label

 

Color Variety

Hot stamp can be done in a variety of colors. That is why this technique is the perfect option for titles. No matter the size, or shape of the title, or even the stock of the label, hot stamp will be easily applied. It is an eye-catching addition to any label.

Shipwreck wine label - Great Lakes Label

 

Emphasize Images With Hot Stamp

It doesn’t only have to be applied to titles! It can also be used to emphasize certain characteristics of your design as seen in this R&D beer label, Swarm. While the color scheme falls on the yellow side of the color wheel, the wings of the bee add an extra touch.

 

swarm beer label - Great Lakes Label

This is a great option for any label because of it’s versatility in design. Whether you are looking for a classic touch on your wine label or a modern twist for your food label, this technique will provide you with the style you’re looking for.

Are you interested in learning more about how our labeling solutions can increase sales? Download The Complete Guide to Innovative Labeling Techniques.

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Get Inspired: Spooky Packaging
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Get Inspired: Spooky Packaging

Spooky, festive labeling and packaging is currently on trend. As brands get festive, we’re taking a look at some inspiring designs. As mentioned in a previous blog, promotional labels can have a great impact on sales. Creating appropriate designs for the season can give your brand the edge it needs on the grocery store shelf.

 

Bitter Sweet Chocolate's Spooky Packaging
Bitter Sweet Chocolate’s Spooky Packaging

 

Bitter Sweet Chocolate’s Spooky Packaging Design By Janessa Larmer

This branding is inspired by Day of The Dead. Since, as you may or may not know, the day originated from Aztecs, whose culture revolved around the cocoa bean. Because of this, Bitter Sweet incorporated the sugar skull into their design. While these skulls are more sweet than spooky, it is a fitting concept for this sweet brand. The bright colors also infuse a sense of play, perfect for chocolate packaging

 

Kiehl's Beard Label
Kiehl’s Beard Label

Kiehl’s Beard Label Design By Andrea Ribera, Paloma Balardrón

This label, like the first example, features a skeleton motif as well. This time, the skeleton is sporting a playful beard and suit. In fact, this is a play on the skeleton displayed at Kiehl’s stores. This concept was to keep the label on brand. As for the packaging, Ribera and Balardrón took inspiration from apothecaries’ aesthetic. This is a common theme for beard oil, but no less effective. The traditional look works with the type of product this is and all works together in getting customers to pick up the product.

 

Obscure Beer Labels
Obscure Beer Labels

 

Obscure Beer Labels By Jerson Salazar Méndez

The labels for Obscure beer feature a werewolf, zombie and vampire. Pretty spooky indeed! Méndez said, it is a beer called obscure because its image will lead to legends of terror. Besides, it is a strong, bitter beer, for those who really love beer, it is a fine and of high quality , young beer.” The typography on this pressure sensitive label design is bold and eye-catching. It all works together to create a truly festive beer.

 

Are you interested in learning more about how our labeling solutions can increase sales? Download The Complete Guide to Innovative Labeling Techniques.

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How Will Gen Z Impact Packaging?
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How Will Gen Z Impact Packaging?

As we have already explored, shopping is heading online and we may continue to see this pattern grow with Gen Z.  We’re already seeing that this is a generation who is connecting to YouTube personalities and their products. Their shopping habits may be online, but also require a more personal touch.

Gen Z using technology - A photo by Steinar La Engeland. unsplash.com/photos/GwVmBgpP-PQ
A photo by Steinar La Engeland. unsplash.com/photos/GwVmBgpP-PQ

 

Some YouTube personalities sell products like monthly subscription boxes, phone apps and games as well as books, clothing lines and cosmetics. These young shoppers build a connection with the content creators before buying their products. They take the concept of friendly businesses to the next level.

 

We’re already at a stage where businesses are encouraged to be more open, transparent and personal with their customers. It’s looking like this culture will continue to grow.

 

So, how will this affect labeling?

 

The more businesses require a personal touch, the more packaging itself will require something more personal as well. We’ve seen that the Coca-Cola labels with names was a huge success, and with the rise of digital printing, more individual packaging may grow. QR codes are also still very useful on labels, but the shoppers may be looking to use these codes for a more personal experience.

 

Imagine this…

You’re a beauty vlogger. As you are releasing your new cosmetic line, you can now create unique labels that are as individual as your viewers. You can also add a QR code to your packaging that links the shopper to an unlisted video tutorial on how to apply your product. Thus creating a full circle between marketing and packaging.

 

By creating an unlisted video your viewers can only access through your product, you are also creating another incentive for your viewers to become shoppers. The video also creates that personal touch that Gen Z may be looking for. The video shows that not only is the product designed to help them, but the labeling is as well. The content creator has the viewers’ best interest at heart in every step of the way.

 

The best part?

This isn’t just for YouTubers. Any business can take these strategies to create a truly unique experience.

 

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