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Enhance Your Label With Motion Coat
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Enhance Your Label With Motion Coat

Creating eye-catching design is crucial to enticing a potential customer to pick your product up off of the shelf. Motion coat is a labeling technique that adds texture and dimension to your flexographic label, drawing the eye straight to your product. It’s the perfect addition to label backgrounds, adding depth to an otherwise plain space.

 

Meijer taditional trail mix label - Great Lakes Label

 

Shape & Color

This labeling technique can be used with a variety of colors, matching your product’s scheme and branding seamlessly. As seen above, motion coat can effectively take on a variety of different shapes and sizes. This is a coating that is as flexible as it is strong.

 

THYK hair label with motion coat - Great Lakes Label Collage for Website

 

Patterns

There are many patterns your motion coat can take for your packaging!  Above are examples of lightning bolts (as well as the inverse) using the coating, and more basic patterns where the motion coat creates a sunbeam type of effect. Stylistically, this allows the coating to fit better into your design, brand and product’s style. If using motion coat to cover the whole background of the pressure sensitive label is overwhelming for your product, try using motion coat on a shape instead. The customization possibilities are endless!

 

Brewhouse beer - Great Lakes Label

 

Industry Impact

This technique is appropriate for a variety of industries. From beauty to the beverage, to anything in between, motion coat can provide you with a high quality, professional looking label. It can also be mixed with other techniques for maximum appeal. Above, The Brewhouse label showcases motion coat, foiling and grit coat on the stem of the pumpkin. Mixing coatings and techniques can amplify the tactile appeal of your design.

 

Learning more about how our labeling solutions can increase sales. Download The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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Get Inspired: Summer Beer Labels
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Get Inspired: Summer Beer Labels

With summer here, it’s nice to consider festive packaging that utilizes bright colors, outdoorsy environments, and summertime characters. While these labels may not have been designed with the intent to liven up a cook-out, these label designs still pleasantly accentuate summer living.

Lark's Peak Brewing Design By Chelsea Davis

Lark’s Peak Brewing Design By Chelsea Davis

From bugs to birds to mermaids, these labels share an outdoorsy theme. The cute characters also feature a lot of warm, earthy tones, making this bottle fitting for summer consumption.

Yazoo Design By Holly Taylor

Yazoo Design By Holly Taylor

Again, this design features a lot of natural elements and earthy tones, but the muted colors and minimalistic design really make these labels stand out. The neck label is another great pop of color that helps create a more cohesive design among the various bottles.

 

Conherbs Summer Design By Pawel Ibrom

Conherbs Design By Pawel Ibrom

Conherbs takes this theme to the next level. The colorful labels, with the simplistic design, creates a bold bottle that will not only pop off the shelf but effortlessly emphasize the flavors.

 

Are you interested in learning more about how our labeling solutions can increase sales? Download The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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Thanks For Visiting Us At Cultivate!
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Thanks For Visiting Us At Cultivate!

Wow, what a turnout at Cultivate in Columbus, Ohio! Thanks to everyone who has been stopping by our booth! We hope you learned a lot about the labeling techniques Great Lakes Label offers the horticulture industry.

 

Cultivate Ad - Visit Label Gator at Booth 301

 

There’s Still Time To Visit Us At Cultivate

There’s still time to swing by, so come see our label applicator systems and speak to us about the latest industry innovations. We’re at booth 301, right by the entrance, so stop by!

 

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There’s even some time see Junior!

 

See some of our labeling techniques in person! Request free samples to be sent straight to your door.

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Get Inspired: Packaging With Character
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Get Inspired: Packaging With Character

In April, we took a look at humor in food packaging, and in June, we took a look at packaging utilizing wordplay. This week, we are focusing in on another area of humor in label design, and examining characters’ roles in creating an eye-catching label.

 

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Talvera Character Design By Hannah Hart

 

Each character was inspired by the Mayan gods and what they could potentially look like. What’s fantastic about this art is that the gods don’t look like heightened versions of people, like they so often are. It surprisingly, and delightfully, looks like hand-drawn characters of kings and the mustaches are even reminiscent of poster graffiti. Interestingly enough, Hart said, “…the illustrations were then transferred to the bottles using acetone and touched up by hand with a sharpie.”

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Om Nom Nom By Anastasia Ovsyannikova

The inspiration combines street characters and stickers together, with each pack containing vinyl stickers. What’s interesting about this packaging is that it contains meat chips and has a target audience of teenagers. Each goofy character represents a different flavor.

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Folksaga Folk Tale Design By Caleb Heisey

This design highlights the Swedish distillery so it fittingly utilizes popular Swedish folk tales. As a result, this makes for dynamic characters on the labels that tell a story with just one glance. The almost minimalistic design for the faceless characters is a unique take on traditional tales.

 

 

Learn even more about how our labeling solutions can increase sales. So, download The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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Patriotic Americana Label Designs
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Patriotic Americana Label Designs

Happy 4th of July! We’re celebrating today with some great Americana label designs.

 

Speakeasy Wine Label Designed by Nick Dunlap
Speakeasy Wine Label Designed by Nick Dunlap

Speakeasy Wine Label Designed by Nick Dunlap

Based on prohibition, a time where alcohol was illegal, this tongue-in-cheek prohibition kit includes mints, corkscrew, disguise labels and the wine itself. It is a package that strives to take the customer way back to a time of mischief and adventure. The style of the label itself also incorporates styles of the time, creating immersive packaging for the drink.

 

13 Appelations Wine Bottle Design by Wei Sun
13 Appelations Wine Bottle Design by Wei Sun

 

13 Appelations Wine Bottle Design by Wei Sun

The concept for this product is to combine a baker’s dozen sampling of grapes from various wineries to create a bold new wine. That is why the label heavily features a map of the Appellations. Considering this is the most prominent American winemaking area, it seems only fitting that the label has a patriotic map to fully showcase where each grape comes from.

 

Patriotic We The People Beer Label Design By Michelle Wang
Patriotic We The People Beer Label Design By Michelle Wang

We The People Beer Label Design By Michelle Wang

The concept for this fictitious brand of beer created at the White House (purely for honored guests and not for distribution) is from the historic documents which America was founded upon. You really cannot get more patriotic than that! The label features a distinctive, vintage design with ripped edges, classic, handwritten font and monotone colors.

 

Learn even more about what Great Lakes Label’s products? So, download our comprehensive label production and design guide.

Labeling Solutions E-Book

 

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Get Inspired: Single Color Wine Labels
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Get Inspired: Single Color Wine Labels

Sometimes less is more. In the case of design, choosing the minimalistic path can be a trendy choice. While these designs aren’t minimalistic in design, they are single color, a trend projected for wine 2016.

 

Charles Le Chat Designed by Victor Eide
Charles Le Chat Designed by Victor Eide

Charles Le Chat Designed by Victor Eide

While monochromatic design can sometimes be classic, this geometric image brings the packaging right into the modern world. The text on the bottom of the bottle is so subdued that the focus is drawn in by the cubes, leaving the customer to pick up the bottle to find out more.

 

 Campodavinha Designed by Rita Bastos
Campodavinha Designed by Rita Bastos

Campodavinha Designed by Rita Bastos

Simple, but effective. This label draws the eye in, not in spite of, but because of the lack of flash.  After one glance, the customer knows the name of the vineyard, and after a second glance, they’ll surely be reaching out to pick up the bottle.

 

Dashe Single Color Wine Design by Jenny Pan
Dashe Single Color Wine Design by Jenny Pan

Dashe Designed by Jenny Pan

Pan opted to include a whimsical tone in designing her Dashe wine label. The use of single color (with the exception to the small amount of red included on the packaging and bottom of the bottle’s pressure-sensitive label) provides the design with a unique and stylized look.

 

Are you interested in learning more about how our labeling solutions can increase sales? Download The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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Get Inspired: Neon In Packaging
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Get Inspired: Neon In Packaging

While muted tones can appear rustic and classic on a label, neon colors can make your product pop off the shelf! Not all neon needs to be reminiscent of the 1980’s, in fact, here are some modern designs with neon color schemes without overwhelming the customer.

Bottle Labels Designed by Miriam Altamira
Bottle Labels Designed by Miriam Altamira

Bottle Labels Designed by Miriam Altamira

What’s refreshing about this design is that the bright hues are only used sparingly on the text, which takes up the majority of the label. It makes the image look crisp and draws the focus right to where the designer wants it to go.

Prospect Neon Beer Labels Designed by Matthew Melling
Prospect Neon Beer Labels Designed by Matthew Melling

Prospect Beer Labels Designed by Matthew Melling

Based on the act of prospecting for minerals, this design uses the bold colors and geometric shapes to its advantage. While the design is concise, it also uses the black matte portion of the pressure-sensitive label to really make the glossy finish and neon colors stand out.

 

Albers' Neon Wine Labeling & Packing Designed by Meeta Panesar
Albers’ Neon Wine Labeling & Packing Designed by Meeta Panesar

Albers’ Neon Wine Labeling & Packing Designed by Meeta Panesar

This label features a more complex usage of bold color. However, the pairing actually pays tribute to “Homage to the Square,” a series of paintings. It also makes effective use of placing the text at irregular angles, adding intrigue to the packaging.

 

 

Learn even more about how our labeling solutions can increase sales. So, download The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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CTM’s Tabletop Workstation Spotlight
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CTM’s Tabletop Workstation Spotlight

This tabletop workstation comes with a 360 series tamp labeler and custom fixturing. It’s ideal for small products that require very tight tolerance label placement due to the fixturing.

Semi-automatic labeling systems are designed with both ease of use and operator safety in mind. Most workstations are available with either dual opto touch switches or foot pedals to cycle the label applicator.

CTM Table Top Wrap Label Applicator
CTM Table Top Wrap Label Applicator

More About CTM’s Table Top Wrap Label Applicator

A major advantage of the CTM tabletop labelers is the incredible flexibility of the 360 Series Label Applicator. From slower semi-automatic label applications to the most demanding high-speed, tight tolerance automated production lines, the 360 Series Label Applicator provides an entry-level solution at a very economical price. As a result, use it for more demanding applications in the future as your business grows!
Most Semi-Automatic workstations are also available with the 3600-PA Series Printer Applicator

 

Learn even more about Great Lakes Label’s products. So, download our comprehensive label production and design guide.

Labeling Solutions E-Book

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How Ink Is Made
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How Ink Is Made

Take a journey and learn all about the ink creation process in this comprehensive video. Start by seeing how the pigment is added to the vehicle (varnish) and follow the process all the way to canning. So, get a behind the scenes look at how the quality of the product impacts your label.

Watching Ink Being Made Is One Of The Most Satisfying Things We’ve Ever Seen

Watching Ink Being Made Is One Of The Most Satisfying Things We’ve Ever Seen A Chief Ink Maker shows how color and ink is created from the raw ingredients – powder, varnish, and passion. And my god it is beautiful.

Inks Creating Innovative Techniques

There are various innovative techniques, like MiraFoil, which create shine and texture. Learn all about it in our e-book, The Complete Resource Guide to All Things Inks and Coatings. These techniques offer precision and sharpness. Again, learn more about how these options impact your label design.

mirafoil ink

Learn even more about what Great Lakes Label’s products. Download our comprehensive label production and design guide.

Labeling Solutions E-Book

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Are Exercise Logos on Food Labels Our Future?
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Are Exercise Logos on Food Labels Our Future?

Officials from Britain’s Royal Society of Public Health are considering the idea of adding logos to food to specify how much exercise is needed to burn off the calories from eating the product. The images may vary from running to biking to swimming, but the message is the same. The goal is to empower customers and to assist health-conscious consumption.

 

Examples of exercise logos for food labels
Examples of Exercise Logos for Food Labels

 

Why do Exercise Logos Matter?

Exercise generally counts for 20% of health improvement. However, food counts for typically 80%. This indicates the logos are a step in the right direction in getting customers to decrease spending on processed foods. These labels are based on the numbers if a 170 lb man, so the amount of exercise needed would actually differ from person to person. An elderly person requires different amounts and types of exercises than a young, fit person.

 

It’s also been shown that calorie counts in fast food restaurants do not deter customers from ordering unhealthy food. Would this addition to pressure sensitive labels get people thinking more about what they consume or would it become one more piece of information to ignore?

 

Learn more about designing effective, professional grade labels? Download our Label Project Guide.

Label Project Guide E-Book Download

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