Creating eye-catching design is crucial to enticing a potential customer to pick your product up off of the shelf. Motion coat is a labeling technique that adds texture and dimension to your flexographic label, drawing the eye straight to your product. It’s the perfect addition to label backgrounds, adding depth to an otherwise plain space.
Shape & Color
This labeling technique can be used with a variety of colors, matching your product’s scheme and branding seamlessly. As seen above, motion coat can effectively take on a variety of different shapes and sizes. This is a coating that is as flexible as it is strong.
There are many patterns your motion coat can take for your packaging! Above are examples of lightning bolts (as well as the inverse) using the coating, and more basic patterns where the motion coat creates a sunbeam type of effect. Stylistically, this allows the coating to fit better into your design, brand and product’s style. If using motion coat to cover the whole background of the pressure sensitive label is overwhelming for your product, try using motion coat on a shape instead. The customization possibilities are endless!
This technique is appropriate for a variety of industries. From beauty to the beverage, to anything in between, motion coat can provide you with a high quality, professional looking label. It can also be mixed with other techniques for maximum appeal. Above, The Brewhouse label showcases motion coat, foiling and grit coat on the stem of the pumpkin. Mixing coatings and techniques can amplify the tactile appeal of your design.
With summer here, it’s nice to consider festive packaging that utilizes bright colors, outdoorsy environments, and summertime characters. While these labels may not have been designed with the intent to liven up a cook-out, these label designs still pleasantly accentuate summer living.
Again, this design features a lot of natural elements and earthy tones, but the muted colors and minimalistic design really make these labels stand out. The neck label is another great pop of color that helps create a more cohesive design among the various bottles.
Wow, what a turnout at Cultivate in Columbus, Ohio! Thanks to everyone who has been stopping by our booth! We hope you learned a lot about the labeling techniques Great Lakes Label offers the horticulture industry.
There’s Still Time To Visit Us At Cultivate
There’s still time to swing by, so come see our label applicator systems and speak to us about the latest industry innovations. We’re at booth 301, right by the entrance, so stop by!
Each character was inspired by the Mayan gods and what they could potentially look like. What’s fantastic about this art is that the gods don’t look like heightened versions of people, like they so often are. It surprisingly, and delightfully, looks like hand-drawn characters of kings and the mustaches are even reminiscent of poster graffiti. Interestingly enough, Hart said, “…the illustrations were then transferred to the bottles using acetone and touched up by hand with a sharpie.”
The inspiration combines street characters and stickers together, with each pack containing vinyl stickers. What’s interesting about this packaging is that it contains meat chips and has a target audience of teenagers. Each goofy character represents a different flavor.
This design highlights the Swedish distillery so it fittingly utilizes popular Swedish folk tales. As a result, this makes for dynamic characters on the labels that tell a story with just one glance. The almost minimalistic design for the faceless characters is a unique take on traditional tales.
Based on prohibition, a time where alcohol was illegal, this tongue-in-cheek prohibition kit includes mints, corkscrew, disguise labels and the wine itself. It is a package that strives to take the customer way back to a time of mischief and adventure. The style of the label itself also incorporates styles of the time, creating immersive packaging for the drink.
13 Appelations Wine Bottle Design by Wei Sun
The concept for this product is to combine a baker’s dozen sampling of grapes from various wineries to create a bold new wine. That is why the label heavily features a map of the Appellations. Considering this is the most prominent American winemaking area, it seems only fitting that the label has a patriotic map to fully showcase where each grape comes from.
The concept for this fictitious brand of beer created at the White House (purely for honored guests and not for distribution) is from the historic documents which America was founded upon. You really cannot get more patriotic than that! The label features a distinctive, vintage design with ripped edges, classic, handwritten font and monotone colors.
Sometimes less is more. In the case of design, choosing the minimalistic path can be a trendy choice. While these designs aren’t minimalistic in design, they are single color, a trend projected for wine 2016.
While monochromatic design can sometimes be classic, this geometric image brings the packaging right into the modern world. The text on the bottom of the bottle is so subdued that the focus is drawn in by the cubes, leaving the customer to pick up the bottle to find out more.
Simple, but effective. This label draws the eye in, not in spite of, but because of the lack of flash. After one glance, the customer knows the name of the vineyard, and after a second glance, they’ll surely be reaching out to pick up the bottle.
Pan opted to include a whimsical tone in designing her Dashe wine label. The use of single color (with the exception to the small amount of red included on the packaging and bottom of the bottle’s pressure-sensitive label) provides the design with a unique and stylized look.
While muted tones can appear rustic and classic on a label, neon colors can make your product pop off the shelf! Not all neon needs to be reminiscent of the 1980’s, in fact, here are some modern designs with neon color schemes without overwhelming the customer.
What’s refreshing about this design is that the bright hues are only used sparingly on the text, which takes up the majority of the label. It makes the image look crisp and draws the focus right to where the designer wants it to go.
Based on the act of prospecting for minerals, this design uses the bold colors and geometric shapes to its advantage. While the design is concise, it also uses the black matte portion of the pressure-sensitive label to really make the glossy finish and neon colors stand out.
This label features a more complex usage of bold color. However, the pairing actually pays tribute to “Homage to the Square,” a series of paintings. It also makes effective use of placing the text at irregular angles, adding intrigue to the packaging.
This tabletop workstation comes with a 360 series tamp labeler and custom fixturing. It’s ideal for small products that require very tight tolerance label placement due to the fixturing.
Semi-automatic labeling systems are designed with both ease of use and operator safety in mind. Most workstations are available with either dual opto touch switches or foot pedals to cycle the label applicator.
More About CTM’s Table Top Wrap Label Applicator
A major advantage of the CTM tabletop labelers is the incredible flexibility of the 360 Series Label Applicator. From slower semi-automatic label applications to the most demanding high-speed, tight tolerance automated production lines, the 360 Series Label Applicator provides an entry-level solution at a very economical price. As a result, use it for more demanding applications in the future as your business grows! Most Semi-Automatic workstations are also available with the 3600-PA Series Printer Applicator
Take a journey and learn all about the ink creation process in this comprehensive video. Start by seeing how the pigment is added to the vehicle (varnish) and follow the process all the way to canning. So, get a behind the scenes look at how the quality of the product impacts your label.
Watching Ink Being Made Is One Of The Most Satisfying Things We’ve Ever Seen A Chief Ink Maker shows how color and ink is created from the raw ingredients – powder, varnish, and passion. And my god it is beautiful.
Officials from Britain’s Royal Society of Public Health are considering the idea of adding logos to food to specify how much exercise is needed to burn off the calories from eating the product. The images may vary from running to biking to swimming, but the message is the same. The goal is to empower customers and to assist health-conscious consumption.
Why do Exercise Logos Matter?
Exercise generally counts for 20% of health improvement. However, food counts for typically 80%. This indicates the logos are a step in the right direction in getting customers to decrease spending on processed foods. These labels are based on the numbers if a 170 lb man, so the amount of exercise needed would actually differ from person to person. An elderly person requires different amounts and types of exercises than a young, fit person.
It’s also been shown that calorie counts in fast food restaurants do not deter customers from ordering unhealthy food. Would this addition to pressure sensitive labels get people thinking more about what they consume or would it become one more piece of information to ignore?