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The Importance of a Craft Beer Label
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The Importance of a Craft Beer Label

Designing a craft beer label?

According to the below infographic, “The Importance of a Craft Beer Label”, by Avery Dennison, a gloss film will likely draw your eyes first, while a clear film will hold the viewer’s attention 20% longer. This is a significant increase when you consider that customers are faced with an expanse of beer bottles in the grocery aisle.

As mentioned in the below image, the longer a potential consumer looks at your product, the more likely they will buy. So, also consider innovative techniques. They not only emphasize your design but also compliment the data in this infographic. For glossy details, a tactile coating incorporates the look with precision.

 

The Importance of a Craft Beer Label
Avery Dennison Infographic: The Importance of a Craft Beer Label

 

Targeting a mature crowd?

Wood Veneers are statistically preferred by a crowd thirty-years-old and above. Metalized film, however, is most likely to classify you as an expensive looking brand. Understanding what inspires your demographic can help inspire your design. Instead of wood stock, labeling techniques create a wood-style appearance. Instead of a wood stock, we used embossing and a stylized font to give a wooden appearance on this Meijer R&D Label.

 

Ardenne Belgium Beer - Wood Beer Bottle Label
Wood Beer Bottle Label

 

Take a look at these Malamiah Juice Bar labels created by Great Lakes Label.  According to Avery Dennison’s infographic, these bottles showcase a great example of a label design. Or, even a haptic label design. It also has a subtle and complimentary color scheme that goes with everything. Plus, white is a trendy color for the ever-expanding luxury market. It’s an elegant way to let your product speak for itself.

 

Malamiah Juice Bar Labels
Malamiah Juice Bar Minimalist Labels

 

Are you thirsty yet?

 

Learn more about how our labeling solutions and innovative labeling techniques increase sales? Download The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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Are you ready for GHS labeling changes?

Great Lakes Label - GHS Labeling

The Occupational Safety and Health Administration (OSHA) adopted a ruling that changes its current Hazard Communication Standard (HCS) compliant labels. Now, designs need to match the guidelines. Starting in 2015 manufacturers will be required to include more specific elements that are outlined in the GHS guidelines.

Why is it important?

GHS provides a logical and comprehensive way to classify chemicals using uniform criteria. It also furnishes employees with the chemicals’ hazard information. It even offers information on protective measures to be taken when handling chemicals. Global recognition means safer transport and handling of chemicals worldwide.

How This Impacts You

GHS standard labels MUST include signal words, pictograms, hazard, and even precautionary statements requiring new labels. Labels MUST also include a red border around pictograms, requiring two-color printing, and compliant red resin ribbon. However, replicating these regulations aren’t for amateurs. Instead, leave it to the pros.

Instead of Doing it Yourself, Let Great Lakes Label Help You Get GHS Compliant

Our label experts are even here to help you smoothly transition to the new standards. We offer a variety of helpful solutions, including:

  • GHS compliant chemical labels.
  • BS 5609 compliant red and black resin ribbons for two-color printing.
  • Two-color capable cab XC4 and cab XC6 thermal printers.
  • Let us do the hard work for you!

Don’t get left behind. Instead, and more importantly, stay compliant. These regulations also impact your brand in the sense that they demonstrate professionalism. Instead of skating by without these icons, show your customers you care.

However, you may need more information before printing. We get that. Click here to download our Globally Harmonized Labeling Guide.

Our free guide includes information on:

  • Important deadlines
  • New label layout
  • Quick Facts & more…

 

Learn how to use marketing strategies to create labels that will also delight customers! Download our e-book, The Marketing Guide here.

Great Lakes Label Marketing E-Book button

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Steelcase, Inc. Names Great Lakes Label 2015 Premier Supplier

Steelcase logo

 

On June 9th, 2015, Steelcase held a reception in the Steelcase University facility to recognize twenty businesses for their exceptional work and even contributions towards success. They meet each year because Steelcase acknowledges the select vendors for their accomplishments from the previous fiscal year. This year, we were awarded the distinction of 2015 Premier Supplier. “We truly appreciate the performance that [Great Lakes Label] have portrayed over the previous year,” said Derek Ludwig, Director of Procurement.

About Steelcase

Named “Most Admired Company of 2015” by Fortune Magazine, Steelcase Inc. is a global leader in interior architecture, furniture, and technology. The company started in 1912 and currently has nearly 10,000 employees worldwide. Also, it’s revenues near $3 billion. The company focusses on a strong commitment to innovation, integrity, and positive relationships.

Premier Suppliers must meet and maintain high standards of quality, delivery, and most of all, service. Other requirements include; high product quality rating scores, high sustainability score, on-time and complete orders, contract compliance. Overall, the award showcases consistent and outstanding service. At Great Lakes Label, because we apply these requirements, we are proud to add the 2015 Premier Supplier Award to our growing list of recognitions and achievements.

 

Learn even more about the labeling solutions Great Lakes Label offers. We offer a variety of inks and coatings that, as a result, create a label that excites customers. So, download our e-book, The Resource Guide To All Things Inks & Coatings.

The Resource Guide To All Things Inks & Coatings E-Book button

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Give Your Label A Raise: Special Effect UV Coatings

The Brewhouse Pumpkin Ale label with tactile coating, grit coat, and foiling

Special effect UV or ultraviolet coatings are growing in popularity, due to their ability to give an otherwise ordinary label a distinct look and feel. So, what exactly are special effect UV coatings? These unique raised or embossed coatings are high-viscosity (high resistance to flow) and when applied to a thickness over 5mils, the coating not only provides amazing protection, it also brings your label to life, with a dramatically raised texture.

Great Lakes Label - Monrovia Label

The Benefits of UV Coatings

There is a multitude of benefits and advantages of UV coatings. They include;

> Environmentally Friendly: UV coatings are free of solvents and do not emit VOC’s (Volatile Organic Compounds) when cured.

> Very High Shine Finish: When UV is used for deep, rich colors (blues, blacks) it creates the appearance of a wet surface. This effect gives image-rich labels an eye-catching stunning shine.

> Very High Shine Finish: When UV is used for deep, rich colors (blues, blacks) it creates the appearance of a wet surface. This effect gives image-rich labels an eye-catching stunning shine.

Great Lakes Label - Dufflight and Swarm labels

The Wow Factor

Ready to incorporate the element of “wow” into your label design, but not sure how? Check out the images below for some great ideas.

Just Add Water UV Coatings - Great Lakes Label

“Just Add Water”
Design elements such as water droplets instantly jump off the label with UV coatings. Create the effect with tactile coatings which also offers your packaging design a realistic, haptic experience. Engage with customers on a deeper level.

Great Lakes Label Swarm Golden Ale Label Brewed with Honey

“Mix It With Foil”
Incorporate additional textures with cold foil, or Mirafoil, for an added edge to your label. This not only enhances key features of your label but works well within color managed schemes.

Are you interested in learning more about how our labeling solutions can increase sales? Download The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

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Digital Labels vs Flexographic Labels

Great Lakes Label Digital Labels vs Flexographic label Printing

Digital Labels vs Flexographic Labels:

Understanding the best solution for your printing needs.

The growth of the custom label market spawns new technologies and a myriad of printing options. With the label being a crucial factor in the success or failure of your product, it is important to understand which labeling solution is the most appropriate for your needs. This is the battle of digital labels vs flexographic labels.

The Basics

Flexographic Printing uses flexible printing plates made of either rubber or plastic. Similar to a rubber stamp, the flexible plates have a slightly raised image. The inked plates rotate on a cylinder of a printing press. The image is then transferred onto material or label stock.

In contrast, Digital Printing transfers images or designs onto label stock using inkjet or laser printer technology.

Benefits of Flexo

One of the primary benefits of flexographic printing is that it can be used to print on a variety of different base materials (substrates) such as; plastic films, foils, textiles, fabrics, a variety of paper, parchment, and plastic containers.
With the use of HD Flexo plates, flexographic printing boasts excellent print quality, vibrant colors and print consistency.
Flexographic printing is cost-effective for multiple label runs and large run label projects.

Benefits of Digital

Because digital printing doesn’t require the use of plates, the turnaround time is often faster than that of flexographic printing. When it comes to altering the design of your label, digital printing offers more flexibility. This is because a plate does change with an image or design. Digital printing is also more affordable for short-run or lower quantity labels.

Drawbacks of Digital

Unlike flexographic printing, there is a limited selection of materials to print on. Since digital printing presses use heat in their printing process, materials must have a low sensitivity to heat for printing.
Use flexographic printing for large print jobs. In fact, a large job running on a digital printer is the least cost-effective solution.

Drawbacks of Flexo

The cost of flexographic printing plates, used to transfer images onto label stock or label material, is one drawback of flexographic printing. However, when printing a large number of labels, the plate cost is minor compared to the speed of the printing method and production cost savings. Digital printing is the better solution for short-run printing jobs because of the cost of printing plates.

The Takeaway

It is important to note that a specific solution depends on your needs and your goals for a specific job or project. In order to determine the right printing solution, talk to an experienced label expert, trained to meet your needs and requirements in order to provide you with a high quality and affordable solution.

 

Learning more about how our labeling solutions and innovative labeling techniques increase sales. Download The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

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Is Your Brand Overlooking This Unique Marketing Tool?

Okay, so, your company is on every single social media platform and your website is fully optimized. Are you, however, still missing out on yet another cost-effective marketing tool? Promotional labels are a great way to spread awareness, and they also allow consumers to easily identify your brand.

By utilizing the promotional label you can advertise your brand in a multitude of ways:

Bumper Stickers labels

1) Car Decals/Bumper Sticker Labels

Car decals, or bumper sticker labels, are a cost-effective way to market and promote your brand. Consider it instead of a billboard or a static ad. This is because a bumper covers a tremendous amount of space in a short amount of time. It takes your brand message anywhere and everywhere.

Stand out from the crowd. Grab attention and captivate your audience by trying these bumper sticker design ideas:

  • Add a catchy phrase or incorporate humor
  • Use bright colors and interesting graphics
  • Make important words large and bold

And don’t forget:

  • Make it easy for people to contact you:
  • Add your URL
  • Include your phone number

 

Great Lakes Label - QR Scan Label

2) QR Code Label

This technology is great for getting the word out on special sales, promotions, or to your website. Stay competitive as labeling technology grows in popularity. It also offers a chance to connect with customers past the point of purchase. It even provides engaging content, which in turn, builds your relationship with your customers. No matter what you link to, ensure it adds value to the customer past the point of sale.

 

Great Lakes Label - Founder's Bumper Sticker Label as unique marketing tool

3) Unique Marketing Logo Label

Logo sticker labels are also incredibly simple, yet very effective. They even come with an array of design options. Add your logo to any custom shape or die cut. Logo labels are great to enhance your shipping box, pass out at events or include with your product.

 

Are you interested in learning more about how our labeling solutions can increase sales? Download The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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Picking the Perfect Color: Color Psychology in Packaging

Great Lakes Label - Pantone Pop labels - the color psychology of Choosing The Right Color

The Art of Color Persuasion:

pantone beer labelsColor has the power to trigger emotions, encourage brand recall and even influence one’s appetite. For many brands, color is deeply tied to their brand identity. From Kawasaki Green to Cadbury purple, the signature color often brings a specific brand to mind.

Because of the power and influence, color psychology can have a major impact on one’s emotions, and even buying decisions. It is crucial to choose your packaging and brand’s color wisely.

The Color Psychology Rules:

Unfortunately, there are no hard and fast rules when choosing a specific color. Although, some colors have conventional meanings. An example of this is using earth tones to define a natural or organic product or using specific colors to define a specific flavor. In some instances being distinctive can also have it’s advantages as well.

Tips:

1) Understand how color affects your target demographic. Below are some questions to ask before choosing a specific color:

  • What is my positioning? Is it high end or low end?
  • Who am I targeting? Women, men, students, young, old?
  • What emotion do I want my packaging to elicit?

2) Also, understand that color meanings change over time. Green, a color once associated with sickness is now associated with healthiness. Black, a color once associated with death is now associated with wealth, sophistication and elegance.

3) Where your product will be marketed will also affect color decisions. In other words, not every country or region has the same cultural view of certain colors.

The Takeaway:

Color has the power to connect with consumers on an emotional level, therefore choosing a color requires ample research. Our research and development team is available to assist with research or questions you may have!

 

Learn more about how our labeling solutions can increase sales. Download The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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Great Lakes Label Continues to Add Value Through New GMI Certification

Great Lakes Label - GMI (Graphic Measures International) certification

Great Lakes Label, a label converter in Comstock Park, MI, USA, has been awarded full certification by Graphic Measurers International (GMI). GMI is a leader in quality management and also brand integrity. This certification followed an intensive on-site audit involving independent testing and inspections. It comprised of company-wide processes and capabilities audit from order entry to shipping.

What is GMI and What Does The Certification Offer?

The GMI audit includes an in-depth focus on graphics and color management. So, it verifies that Great Lakes Label utilizes scientific measurement and even the latest technology in its print and color management processes. Which, in turn, upholds customer’s brand integrity through consistency on finished product from run to run.

Other areas evaluated:

  • Press-quality
    • registration
    • trapping
    • dieline accuracy
    • finishing
  • Quality assurance
    • process implementation
    • audits
    • traceability
    • barcode readability
    • non-compliance protocol

According to GMI, its primary focus is to:

certify, monitor and measure the performance of packaging suppliers, providing brand owners with control over quality variables through scientific quality measurement processes.

This certification is updated on a yearly basis. So, review our latest certification, among others, here. You can also view our associations here.

The GMI program focuses on global compliance, upholding the belief that regardless of where packaging is printed, quality does not need to compromised. In addition to the GMI certification, Great Lakes Label has received a Superior Rating from AIB International for several years in a row and is a ISO 9001:2008 compliant facility.

Also, Color Management is Key To Good Packaging Design

Customers trust brands, even more, when they have color consistency. So, it is an important aspect of using innovative techniques. It’s not just ideal for a big brand expanding on a luxury packaging line, but also for a mom and pop shop creating handcrafted labels. However, it’s also quite important to trust your label printing with an experienced printer.

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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What is color management and why does it matter?

Q: I’ve been hearing the term, “color management”. What is it and why is it so important?

A: Color management means a brand reproduces color accurately on each and every label. In short, a print facility that has a secure process ensures all your finished labels look the same regardless of when it was printed. It even creates brand consistency and appeal. Meaning, shoppers view your brand as more trustworthy.

Quality color management requires specific scientific tools to measure, control and accurately reproduce color. Tools like a spectrophotometer measure color while taking different textures of stock into consideration. For instance, color printed on a glossy texture appears differently than the color printed on a matte stock. Color management and color consistency are especially crucial for brands who rely on specific colors for brand recall and identification. For smaller brands or companies, color consistency gives your brand or product a professional and appealing look.

Meijer R&D Trail Mix & Nuts Bag LabelsQ: How Do Innovative Techniques Like Foiling Come Into Play?

It’s easy to also match foiling to your brand’s color scheme. The precision of MiraFoil, an ink-based foil, allows for Pantone matched color on intricate designs. No matter what innovative techniques are used, do it in a way that serves the whole product design.  Also easily enhance brand logos without losing recognition.

Embossing and tactile coatings don’t change the color of the printed label. Even rarer techniques such as Cast & Cure and Motion Coat don’t detract the established brand. If anything, the textures, and holographic techniques even enhance the established design. The possibilities are endless.

 

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

Label Project Guide E-Book Download

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