Designing a craft beer label?
According to the below infographic, “The Importance of a Craft Beer Label”, by Avery Dennison, a gloss film will likely draw your eyes first, while a clear film will hold the viewer’s attention 20% longer. This is a significant increase when you consider that customers are faced with an expanse of beer bottles in the grocery aisle.
As mentioned in the below image, the longer a potential consumer looks at your product, the more likely they will buy. So, also consider innovative techniques. They not only emphasize your design but also compliment the data in this infographic. For glossy details, a tactile coating incorporates the look with precision.
Targeting a mature crowd?
Wood Veneers are statistically preferred by a crowd thirty-years-old and above. Metalized film, however, is most likely to classify you as an expensive looking brand. Understanding what inspires your demographic can help inspire your design. Instead of wood stock, labeling techniques create a wood-style appearance. Instead of a wood stock, we used embossing and a stylized font to give a wooden appearance on this Meijer R&D Label.
Take a look at these Malamiah Juice Bar labels created by Great Lakes Label. According to Avery Dennison’s infographic, these bottles showcase a great example of a label design. Or, even a haptic label design. It also has a subtle and complimentary color scheme that goes with everything. Plus, white is a trendy color for the ever-expanding luxury market. It’s an elegant way to let your product speak for itself.
Are you thirsty yet?
Learn more about how our labeling solutions and innovative labeling techniques increase sales? Download The Complete Guide to Innovative Labeling Techniques.
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