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Get Inspired: Home Goods’ Labels
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Get Inspired: Home Goods’ Labels

Today we’re looking at creative ways these home goods’ packaging designs break the mold. The principles of what makes these concepts great can be applied to your own work too!

 

Elbow Grease Home Goods' Packaging Designed By Jaclyn Merk
Elbow Grease Designed By Jaclyn Merk

Elbow Grease Home Goods’ Packaging Designed By Jaclyn Merk

These products are segmented into three categories. As you may be able to tell by the design, the plaid colors separate the kitchen products from the bathroom products and from the items for surfaces. This is an original way to create an immediate understanding of which items serves which purpose. The bold, large text also enhances the eye-catching factor of the labels.

 

Paint Can Labels Designed By Yeonsu Oh
Paint Can Labels Designed By Yeonsu Oh

Paint Can Labels Designed By Yeonsu Oh

With the beetle nail color trend of last summer, it’s no surprise that this scheme is represented on this paint can label. The label on top of the lid provides clarity on which color is inside. The details of the floor and stool top on the side label also communicate this, but the bold scheme used on the rest of the image creates a dynamic look. It also shows customers how their particular hue will compliment other colors.

 

Clorox Redesign By Haeshin Jo
Clorox Redesign By Haeshin Jo

Clorox Redesign By Haeshin Jo

Inspired by millennials general aesthetic, this Clorox redesign focusses on simplicity. It also creates a clean look, which is obviously quite apropos. The bleach uses embossing to showcase the brand name. If used throughout the line’s label design, this labeling technique creates a cohesive look.  The vibrant fire engine red is another nice touch to creating designs that stand apart from its competition.

 

Learn even more about how our labeling solutions can increase sales. So, download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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Can Promotional Labels Impact Sales?
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Can Promotional Labels Impact Sales?

Instant Redeemable Coupons (IRC)

Promotional labels come in the form of Instant Redeemable Coupons. IRCs have a high rate of success in attracting customers’ attention. Placing your instant redeemable coupon next to a competitors’ product gives you a competitive edge. One with cost-saving opportunities for the customer. A simple pressure sensitive label coupon can really leave a mark.

Heineken promotional Labels by Great Lakes Label

Promotional Labels’ Design

Take your promotional label to the next level. Mix up the color scheme or adjust the company branding. It will stand out from your other products on display. Are you releasing a new product, or redesigning a product for a specific holiday? Take advantage of the associated color schemes. Also, create promotional packaging that reflects that holiday.

Adding techniques to promotional labels is another fantastic way to make your design pop! Anything from embossing, to foils, to motion coat can be used. These techniques allow you to stick with your company’s branding and also add something unique to the label.

 

Digital Printing’s Role

Digital printing has made a big impact on customization in packaging. It allows you to create various versions of the same promotion, easily adjust the variable data of the coupon, or provide different art for various markets. Some of this data could include barcodes, QR codes, text, images or even coupon numbers.

 

Adhesive

The adhesive is an important consideration. This is because the label needs to remain adhered to the substrate, then peel off cleanly when the customer removes it. In particular, the back of the label needs to be clean in order to read the back of the coupon. If the label is going to be applied on a wet surface, appropriate materials need to be considered as well.

 

Learn even more about how to develop your label design using Great Lakes Label’s offerings. So, download our comprehensive label production and design guide.

Labeling Solutions E-Book

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