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Tag Archive for: e-commerce packaging

Why Isn’t Packaging a Major E-Commerce Draw?
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Why Isn’t Packaging a Major E-Commerce Draw?

This Packaging Gateway article talks about the lack of an e-commerce draw there is for packaging design. Their piece says:

Less than 25% of the respondents in the survey identified packaging as a major contributor in fuelling online sales, even as 73.5% opined that e-commerce/online shopping is an important medium for brands and products.

However, does this truly mean that there’s no room to make packaging part of the products’ value when shopping online? Short answer, no. When packaging offers no value, this statistic makes sense. So, outperform your competition by thinking outside the box and create labels and packaging that excites. Don’t just throw together something flashy. Consider the needs of your demographics and how packaging also works to offer them solutions.

 

What Constitutes E-Commerce Packaging Appeal?

Online images only show so much of a product. For many products, the packaging isn’t even included. However, if label design isn’t an asset to your product, consider the opportunity available. Afterall, brands that go above and beyond to surprise and delight their customers have the competitive edge.

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Offer More Than The Product’s Value

Don’t create a label that accomplishes the bare minimum. Sure, labels offer value no matter what. However, pushing boundaries are required to surprise and excite shoppers. Labels are often overlooked spaces despite the possibilities of creative problem solving being endless. It’s hard to come up with ways to take your design to the next level, so here are some options.

Great Lakes Label’s Video Portfolio

This is a video portfolio of labels created by Great Lakes Label.

Create Beauty in Design With Innovative Labeling Techniques

For some products, the packaging is an exciting part of the product and not simply a protective, informative container. One way to achieve this is through using innovative labeling techniques that shine in the light. There are classic techniques like foiling and embossing or instead try something your competitors aren’t using like the holographic techniques, Motion Coat, and Cast & Cure. When your label is a work of art or makes people want to pick it up, they’ll have yet another reason to buy your products. So, after you incorporate techniques into your design, an e-commerce issue becomes how to best represent the artistry of your labels.

Play With Lighting When Creating Product Photography

Good lighting is everything in product photography. When flatly lighting textural techniques like embossing or tactile coatings they end up looking indistinguishable from the rest of the label. As a result, the unique quality of the design is proven irrelevant. Same goes for any techniques that shine in the light. They need to glisten in product photography so customers know what the product looks like in real life. Not only does it misrepresent your item, but it communicates that an authentic shopping experience isn’t a priority for your brand.

Experiment With Video

Lighting is often still tricky where glare is concerned. So, this is where video steps in to offer better value. Instead of showcasing the product in a single picture, spin it in video form so that customers get a better sense of it as a whole.

Video is also a crucial, popular format to capture shoppers’ attention. More video is consumed online than any other form of media. So use a form that statistically they prefer. This also shows shoppers that your brand puts their needs first and will go above and beyond the competition to provide excellent service.

Unboxing Videos’ Impact

Unboxing videos have been steadily increasing in popularity. It’s no surprise that they highlight the packaging in an honest, unfiltered way, at least when the videos are uploaded by customers. However, not only will your customers share this experience through video, but you should share it as well. When some listings don’t show the label or packaging, this video will make it clear to shoppers what to expect when the item arrives at their doorstep.

Costa Farms Label by Great Lakes LabelOffer Content Value on The Label With Booklet-Style Labels

If consumers don’t find the packaging a major contributor to online sales, then make it so. Offer more value than they get in the grocery store with exclusive e-commerce booklet-style labels. Provide added value through information, translations, or links to digital content. Then, make sure this online special design is promoted through impactful product photography. When customers see that your item goes above and beyond the competition and in-store offerings, they’ll change their mind about the importance of packaging online. In fact, they may find the packaging offers just as much value as the product itself. Afterall, the resources you offer inside helps them use the item.

 

Great Lakes Label Promotional Holiday Hot Chocolate R&D Design
Great Lakes Label Promotional Holiday Hot Chocolate R&D Design

Link Customers to Added Content Using Labeling Technology

As mentioned above, labels offering linked content also offers value that helps them use the product. So, it enhances your brand perception and makes it more likely that they’ll make a return purchase. There are a few technological options like NFC (Near Field Communication), QR codes, simple URLs, and even hashtags. Yes, hashtags link customers to social media pages with other customer created content. It provides unbiased perspectives and connection.

Why is it Important to Create Authentic and Empathetic Added Value?

Let’s start with the selfish reasoning. When customers better understand how to use your product, see added value in artistic design, or enjoy your blatantly displayed brand values, they’ll buy more. So, while some of these techniques cost money, it earns money too. In fact, it earns loyal customers.

The cold hard fact is that authentic and empathetic value helps your customers which is the point of your business, to begin with.  So, when you give them something your competition isn’t giving them, you’ll be offering genuine care for their needs. As a result, you’ll be helping people live healthier, happier, or easier lives.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

The Resource Guide To All Things Inks & Coatings E-Book button

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Ensure Your Labels are Photo Ready
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Ensure Your Labels are Photo Ready

As technology improves and social sharing and e-commerce popularize photo ready labels are crucial. Once people take the product home or open up their postal package, the product needs to be ready to be photographed and videotaped. This isn’t studio-grade content, it’s cell phone footage. As a result, you must create an impressive label no matter the display. Since word of mouth is key, so is label presentation.

The Impact of Social Media and E-Commerce

More than ever, people are likely to purchase your item online. So, not only does your label need to appear professional online, it needs to offer quality once the package arrives. Also, shoppers are sharing more and more photos and videos of their purchases online. This includes the YouTube trend of unboxing videos. Your labels need the durability and creativity it takes to look good on camera. After all, word of mouth is an extremely important promotional tool.

 

wetstick label - great lakes label - strong label stocks for photo ready packagingUse Strong Stock to Avoid Rips and Tears in Photo Ready Products

Is your product bound to get wet? Use strong label stock like The WetStick™ which uses such a strong adhesive chemistry that it can even be applied underwater. For luxury products, consider using a luxe wine stock which offers a thicker, and more durable, consistency.

Don Anselmo Label by Great Lakes Label

Highlight Details With Innovative Techniques

Help your products glow in the light. Or, draw attention to significant details with foiling techniques. Foils particularly shine in videos or Instagram’s Boomerang replaying video option. Even in pictures, the attention will go straight to the label when it glistens in the light. Also, consider using metallic stock for labeling stock that shines all over.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

 

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E-Commerce Negates Sustainability
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E-Commerce Negates Sustainability

This food manufacturing article on the impacts of the growth of e-commerce details how it also negates sustainability. This doesn’t mean that the convenience of e-commerce needs to be halted completely. There are ways to rework your approach to create a more environmentally friendly process. Here are our solutions to this very important problem.

Packaging at garbage dump which negates sustainability

Lower The Rate of Returns

According to the article mentioned above, e-commerce return rates are 10-20% higher than in-store retail rates. Cutting down this percentage will go a long way to increase sustainability.  In order to lower those rates, consumers need more information before their purchase.

N Show 3D Virtual Dressing RoomVirtual Fitting Room

For more information, please contact [email protected], skype:MichelleChan121 or visit our website www.n-show.com.cn. Through N-show Virtual Dressing Room, shoppers can : -Virtually try on a single article of clothing or a whole outfit with accessories in photo-realistic 3D at lighting speed and ease.

Virtual change rooms have recently started gaining traction, but can this concept be accessible to the shopper through their phone or home computer? By creating apps like Sephora’s that allow customers to try on products using their camera or webcam, they have a better sense of how it will look on them before they add it to their cart.

Alternatively, reviews, uboxing videos, and a plethora of images and videos are helpful for customers to get a better sense of what they are looking at. Make customer-generated content easy to access from the product page, good and bad. If bad reviews are included, simply discuss what you have done to overcome this issue. Be clear and transparent.

Unnecessary Packaging

Another major concern is that products are packaged in boxes that are too big. Or, that there is too much packaging on the product, to begin with. Every mascara user has wondered why their tube comes it’s own box at some point in their life. This also comes back around to accessibility. The easier you make your

This also comes back around to accessibility. The easier you make your product to open, the more people you’re targeting, and the more customers will be able to easily access your product. Be an inclusive designer.

 

Use of Sustainable Materials Negates Waste

Create your designs with sustainable materials in mind. Be sure to use recycled labeling stocks whenever possible and consider environmentally friendly alternatives at every stage.  Learn more about Great Lakes Label’s sustainable stocks.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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3 Ways E-Commerce Packaging Wows Customers
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3 Ways E-Commerce Packaging Wows Customers

Most of the decision-making process happens in the aisle… unless it doesn’t. Here are three ways you can provide the customer an at home unpacking experience they’ll want to share on social media.

Great Lakes Label shipping labels

First Impressions Are Important

Include samples or even a basic receipt with your packaging to create a professional, positive experience for your customers. Likewise, packaging and labeling in e-commerce can also excite and build a more positive first impression. Instead of taking a traditional route, consider the impact of out-of-the-box thinking. The popularity of unboxing video blogs prove that e-commerce packaging is just as important as it is in the store.

 

Keep It Simple

People get frustrated by packages that are hard to open or are even excessive in nature. As mentioned, people are filming their first impressions and also sharing pictures through social media. Keeping your packaging simple and sophisticated is the easiest way to improve their first at-home impression. If you are providing a high-quality product, then do not keep things simple where the quality of packaging and labels are concerned.

 

Custom Packaging For E-Commerce

Create the implication of personal care by adding personalizations to your packaging design. Since custom labels are increasing in popularity (the more digitally printed labels are increasing in popularity), customers want to see the custom care and exclusive designs.

 

Learn more about what Great Lakes Label’s products. Download our comprehensive label production and design guide.

Labeling Solutions E-Book

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