Add spook to your promotional Halloween label for next year. Or, use these principles to add festive spirit to other holiday label designs. A little effort to enhance a promotional design goes a long way.
Of course, when … Read More “Unique Ways to Add Spook to Your Label Design”
Mixing brand aesthetics is a complicated design task when the looks clash. Color schemes, graphics styles, and fonts all interplay in collaborations. There are, however, simple ways to make the label design look far more cohesive.Read More “Mixing Brand Aesthetics For Labels in Product Collaborations”
Candy labels require a sense of flair, fun and light-hearted joy. It’s on brand with the service the candy itself offers. So, while your design shouldn’t take itself too seriously, here are some simple ways to add practicality to your … Read More “Mix Playfulness With Practicality For Candy Labels”
Ugly food makes for challenging product photography. How do you capture something that tastes wonderful yet looks bland, or worse yet, downright gross? In the grocery aisle, unappetizing images make it easy for customers to pass by, so it’s crucial … Read More “How to Label Product Photography For Ugly Food”
Take this simple labeling test to better understand where your labels lack, and also where they succeed in providing value. Your customers count on your labels to provide information, but also inspiration. This test isn’t singularly about following legal requirements. … Read More “Can Your Label Pass This Labeling Test?”
So, you want to enhance what you offer for label engagement. Do something unique and unpredictable. Entice customers into picking up your product in the grocery store aisle by doing something your competition isn’t. Provide them with a value they … Read More “Unconventional Ideas For Label Engagement”
Luxury industrial labels sound like a contradiction. How can a rough and tumble label benefit from the creative side of luxury design? Does luxury have any place in this industry and will luxury trends permeate all areas of business?
Luxury… Read More “How Likely Are Luxury Industrial Labels?”
As the luxury packaging market grows, the need to stay competitive is essential. This may mean that new designs and redesigns need to be rolled out. That said, there are many ways to stay competitive while also maintaining brand … Read More “When is it Time To Update Your Labels?”
Fonts are important. Although this is stating the obvious, there are ways to elevate your brand with the font used on your labels. Whether your design is minimalistic, or vibrant and bold, pay attention to what your font says. Not … Read More “Get Inspired: A Focus on Font”