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Unique Ways to Add Spook to Your Label Design
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Unique Ways to Add Spook to Your Label Design

Add spook to your promotional Halloween label for next year. Or, use these principles to add festive spirit to other holiday label designs. A little effort to enhance a promotional design goes a long way.

Spooky Graphics to Add Spook to Label DesignCreepy Imagery

Of course, when designing a new promotional label to excite customers, use imagery that associates with the event. In this case, a whole Halloween scene creates a truly immersive experience. Or, subtle inclusions of a graphic like an eyeball over the dots of eyes keeps the design process much more simple. This way also makes the branding much more recognizable which is key for smaller brands.

 

Halloween Juice Label Design

Add Spook With Tactile Labeling Techniques

Have you ever been to a Halloween house of horrors where part of the fun is sticking your hands blindly into bowls of sticky, goopy, and wet substances? Well, consider your label a space to create a similar experience. The above labels are simple samples to show you various techniques in action. The orange juice is a minimalistic standard label, while the green juice uses a zombie pattern that’s lifted with embossing and given a glossy, shiny texture with a tactile coating. This concept engages the senses in a haptic way that makes customers want to reach out and touch it.

 

Halloween Easter Eggs (So To Speak)

Alternatively, add a subtle element to your standard design that makes customers take a second look. Our example of this is the red juice which features a little splatter of blood. Since it blends in with the juice itself, it will make shoppers take a second look. Plus, if foiling or a tactile coating is used overtop of the graphic, it would create an even more realistic look.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

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Mixing Brand Aesthetics For Labels in Product Collaborations
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Mixing Brand Aesthetics For Labels in Product Collaborations

Mixing brand aesthetics is a complicated design task when the looks clash. Color schemes, graphics styles, and fonts all interplay in collaborations. There are, however, simple ways to make the label design look far more cohesive.

Nature Valley Yoplait 7-11 Label Printed by Great Lakes Label - mixing brand aestheticsIt’s Your Product, So Keep Your Branding When Mixing Brand Aesthetics

Simplicity is a fantastic way to ensure both aesthetics mix well. So, incorporating fonts from your logo in other copy, or colors from your logo, offer a baseline to refer to. Some logos and color schemes will match pretty well, which is great! It makes it a lot easier in that case. However, other collaborations will not be so fortunate. In that case, increase whitespace between the logos or imagery from your collaborator’s brand. It gives some rest for the eye and makes it easier to infuse some neutral colors around their portion of the label if applicable.

 

Find Commonalities

What do your two brands have in common? Try working from there. Are there similar colors, font styles, or graphics used? Work from there.

When there aren’t many commonalities, consider what colors, fonts, and graphics your brand uses that compliments elements in theirs? Although this isn’t a direct similarity, it provides a place to start with what elements mesh well. It just takes one spark of an idea to better weave the branding together seamlessly.

 

Draw The Eye Using Innovative Labeling Techniques

Innovative labeling techniques such as foiling and embossing create separation from the different design elements on your label. Plus, when they catch the light, techniques draw the eye to your product and to specific areas they’re applied to. It’s creative control over dividing contrasting elements on one label and also mixing it together. With holographic styles like Motion Coat or Cast & Cure, contrasting colors appear to fit in more with the technique used.

 

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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Mix Playfulness With Practicality For Candy Labels
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Mix Playfulness With Practicality For Candy Labels

Candy labels require a sense of flair, fun and light-hearted joy. It’s on brand with the service the candy itself offers. So, while your design shouldn’t take itself too seriously, here are some simple ways to add practicality to your label. After all, the more value you provide customers, the more they’ll enjoy your product.

candy labels on jugs

Candy Labels That Shine

Use innovative labeling techniques like foiling or tactile coatings to bring out elements of your design. Make it easy for shoppers to recognize flavor variations, product titles, and graphics. While this may seem to only accentuate the fun aspects to design, it does also provide practicality. When shoppers search in a long grocery aisle lineup, techniques glisten in the light and make it easy to spot your items. It also provides efficiency in communication variations or differentiating your brand from your competition.

Use Technology to Link To Recipes

Use NFC (Near Field Communication), hashtags, or QR codes to link customers to recipes that incorporate your items. While hashtags are useful in building a social media-based community, NFC and QR codes are more efficient at linking customers straight to content on your website. So, not only does this provide value, but it drives traffic to your site.

Expand Content Space to Offer More Value

Use booklet-style labels to expand the space available on your container. So, instead of linking customers through technology, you have the option of providing a simple recipe inside the front label. Plus, there’s room to offer inspirational imagery or use the cover as a peel-off coupon. This is particularly helpful for seasonal and promotional labels if there are seasonal offerings connected to your brand that need space to promote.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

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How to Label Product Photography For Ugly Food
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How to Label Product Photography For Ugly Food

Ugly food makes for challenging product photography. How do you capture something that tastes wonderful yet looks bland, or worse yet, downright gross? In the grocery aisle, unappetizing images make it easy for customers to pass by, so it’s crucial to ensure your product looks good. Or, find a way to work around the expectations of product photography for your product. A creative compromise could simply be more effective than sticking to what is standard. As a result of choosing a new direction, your product may just stand out against your competition on the shelf.

Digital label -Italiano dressing - great lakes label - ugly food exampleHelpful blogs on related topics:

 

Labeling 101 Resource Center blog button Great Lakes Label - high quality

“Ugly Food” is Objective

What looks appetizing to one person, may not to another. Or, what seems perfectly normal to some, may also appear disgusting to others. Your brand’s biases also come into play. Make sure you test your labels or even try A/B testing to learn what it is exactly that is turning shoppers away. If the results are negative every single time, consider a creative approach or a strategic compromise. There are still ways to promote your product on the label, however, it does require a new perspective. When rerouting like this, it helps to consider the values of your brand, and this product, offer customers.

Avoid Picturing It Completely

When in doubt, scrap the product photography. Let’s say, for example, you’re working with an unpleasant looking brown soup. If it’s not testing well, and if it’s turning people away, then the picture needs to go. Some soup companies take this route, using a classic, pictureless design that creates a welcoming sense of nostalgia. Many shoppers don’t need to see a picture of the soup to envision it anyway. So, the nostalgia establishes the home cooked feel, the nostalgic memories, and the brand’s longtime presence in grocery stores to make up for a lack of an unappetizing picture. What does your brand offer that can be communicated in place of the photography?

Hint At It With Images of The Ingredients

One option, often seen with smoothies, is to show pictures of the fruits and vegetables used inside. Again, this establishes brand values and communicates that good, wholesome ingredients are incorporated into the product. Frequently, minimalistic and transparent labels are used to show off the product as well. So, no product photography is needed to allow customers to look straight at the juice inside. Ugly food isn’t a hindrance in this case since it serves a valuable purpose. Almost like the uglier it is the better it is for you.

Dress The Product Up a Little

Let’s go back to the soup for a second. Okay, so you really want to show the actual product on your label. Maybe the portion of the soup could be smaller, with a cute herb sprig, in a cute bowl, surrounded by delicious looking bread. Make the rest of the image so cozy and welcoming that the ugly product itself looks welcoming as well. Subconscious connections are made in milliseconds, so take advantage of every inch of space in your image. Once shoppers emotions are engaged, the positive feeling will inspire them to try your brand’s item.

Meijer R&D Trail Mix & Nuts Bag LabelsInnovative Labeling Techniques

Guide eyes away from the unappetizing elements by highlighting tasty elements. Consider horned melon for a second. The green innards, the yellow/brownish spikes, and the wrinkly texture of the skin are somewhat unappetizing to look at. However, it’s all about how you show it off. Use foiling to make the green shine inside. Or, use a tactile coating so the shoppers actually want to reach out and touch the pre-historic looking peel. Then emboss the horns so they stand out. Engage the senses in new and interesting ways to captivate your customers, but also to appeal to their tastes.

Subway Snapchat label with pull tab Great Lakes Label 3

Labeling Technology

Use NFC (Near Field Communication), hashtags, or QR codes to link customers to useful recipes. So, while the product may not spark an interest right away, the desire to try something new in the kitchen will. Even the fact that the brand clearly creates value beyond the grocery aisle helps. Hashtags also provide shoppers with a link to the community of people who follow your brand and use your products.

 

Coffee tri-panel label by Great Lakes Label

Booklet-Style Labels Offer Flexibility

Bury pictures to the inside of the label instead of featuring it front and center. Shoppers still see the product, but there’s more control over the first impression of it. Plus, it engages customers enough to open it up and once the item is in their hands, they’re more likely to make a purchase. This also provides an opportunity to offer even more value in your label design on the inside panels.

Embrace The Ick Factor

Kids packaging and promotional Halloween packaging both benefit from gross looking food.  There’s an appeal to the shock of it. Alternatively, the “tastes good, looks gross” approach keeps things honest and infuses humor into label design. Of course, this route is ideal for laid-back brands whose humor is part of their added value. Still, it’s useful to consider how humor diffuses the situation and makes shoppers want to learn more.

 

Learn even more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and also exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

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Can Your Label Pass This Labeling Test?
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Can Your Label Pass This Labeling Test?

Take this simple labeling test to better understand where your labels lack, and also where they succeed in providing value. Your customers count on your labels to provide information, but also inspiration. This test isn’t singularly about following legal requirements. It’s also about the ways in which the design goes above and beyond to provide exceptional service for your customers that outshines your competition.

 

The Labeling Test

Print this checklist and try it out!

Bissell Cast & Cure - Great Lakes Label - labeling testAppeal

Innovative techniques used  enhance label’s design

MiraFoil – a precise liquid foil

Hot Stamp – a brilliant foiling technique

Cold Foil – luminous shine

Embossing – a stamped, raised effect

Tactile Screen –raised effect created on top of the label

Soft Touch –cashmere soft texture

Motion Coat –holographic look using light and texture

Cast & Cure –  holographic, colorful look

Booklet-Style Labels – peels open for expanded content panels

☐ Links customers to content which provides even more, relevant value

◊ Hashtag

◊QR Code

RFID or NFC technology

Heineken Label by Great Lakes Label

Practicality

☐ All regulatory copy and graphics are included

☐ Any applicable association, certification, or program logos are included

☐ The copy is straightforward and also honest about product’s capabilities and attributes

Instant Redeemable Coupon (IRC) provides clear information on customer redemption (if applicable)

☐ The brand’s message and core values are clear

Voice of copy matches copy used on the website and even social media posts

☐ Full title exposed when looking straight on at the product

 

moya wine label - wine traders - great lakes label

Quality

☐ The stock is created with sustainable or recycled materials

Water resistant (if applicable)

☐ Heat resistant (if applicable)

Will not fade in the light

☐ Water dissolvable (if applicable)

 

Learn even more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and also exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

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Unconventional Ideas For Label Engagement
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Unconventional Ideas For Label Engagement

So, you want to enhance what you offer for label engagement. Do something unique and unpredictable. Entice customers into picking up your product in the grocery store aisle by doing something your competition isn’t. Provide them with a value they can’t get anywhere else.

10. Link To Music Recommendations

Like a secret menu or a speakeasy bar, link to an unmentioned musical recommendation using NFC (Near Field Communication) technology. No matter what your product is, it’s likely that music can be enjoyed while your customer uses the product. So, partner with musicians local to the area your product is shipping to. Or, generally, create a promotion for recognizing underground artists in the most underground way.

 

Labeling 101 Resource Center blog button Great Lakes Label - high quality

9. Show a New Way To Re-Use The Packaging On Each Label

Create a small graphic that promotes sustainability by highlighting a new way to repurpose the product. Or, re-enforce brand humor by making the solution completely ridiculous each time. Still, this particularly makes sense when using sustainable labeling stocks. Instead of walking the walk, first, talk the talk.

 

8. Use Techniques to Create a Magic Eye Style Design

Or any visual trick, really. Start with a smart concept that requires a second look. Then, enhance it with foiling, a tactile coating, Motion Coat, and even Cast & Cure. This is a sure-fire way to get people picking up your product to take a closer look. It even creates a nostalgic positive association that then, in turn, is associated with your brand. With texture, the haptic aspect of the design also creates positive, subconscious associations.

 

7. Link To Something Random, Yet Related to The Brand

Some brands lean into random, irreverent humor to their advantage. If you’re a craft beer brand, linking to information on how beer is made, beer memes, viral videos featuring beer, or pictures of hops are all worth surprising your customers with. Better still, instead of getting permission to use random user-generated content, create your own. Faux memes, faux viral videos, behind the scenes pictures, cartoon panel style jokes, etc. Offer something completely personal and unique that customers won’t see anywhere else. Better still, your product will be in it every single time.

 

6. Include Funny & Peculiar Reviews

Did you get a strange or goofy review? Share it! When you include silly product reviews you reveal that you’re a laidback brand with a sense of humor. Plus, it shows customers that you’re connected to the community and, for better or worse, their feedback will be heard. In fact, it may provide encouragement for customers to leave more reviews.

glitter actega sheet Label by Great Lakes Label - increasing label engagement

5. Interesting, Outlandish Textures Promote Label Engagement

Increase label engagement on a tactile level by including unconventional textures. Glitter, Grit Coat, Motion Coat, and even Tactile Screen offer unique textures customers will want to pick up and touch. So, add sand castles, glitter dresses, and shining plant details that benefit from such techniques.

 

4. The Opposite of a Vintage Resurgance

Be a trendsetter. Instead of doing a vintage resurgence and re-using past designs, create packaging you anticipate for the future. Get outrageous. The more humor, the better. Will materials be sustainable? Will the shape of the packaging change? Does the label itself also fold into a bow? Of course, abide by regulations, but instead of looking back, take a step forward.

 

3. Profile The End Users

Sometimes owners write their bio for the product’s label. Or, sometimes the company’s team members show up to provide a more personal touch. While these are great ideas, why not take it a step further? What’s more personal than highlighting the stories your customers have to tell? Consider how these stories are displayed. Should they be written out on the label, or linked using a QR code for blog content on your website? It’s even simple enough to get these stories. Either request them through the use of a hashtag, an email or a direct social media message. Community content is right there at your fingertips, so go get it!

 

2. Origami Booklet-Style Labels

The booklet-style label peels for a reason. While it offers extended content space, it also offers the ability to be repurposed into something beautiful. Include a simple guide for turning the cover into an origami animal. This is especially perfect for kids’ products. Once they’re done playing with toy dough, they can then turn the label into a boat for their dough fisherman. Instead of giving customers easy content, gamify the process and let them get creative with it. The hands-on approach is fun and laid back. So, don’t take things so seriously. Allow some space for play.

 

1. A Global Chain of Giving

Can you add a link to your label that provides customers the opportunity to buy the product again, but this time, for someone they care about? Maybe it’s a coffee for a colleague, lipstick for a friend, or golf balls for a family member. Give people the opportunity to pass on some generosity. A simpler method is to create a chain of compliments using a hashtag, or by linking to a post on social media people can peruse at their leisure. Even strangers will complement other strangers when prompted. All they need is the idea to join in by complimenting someone else in the comments after checking out their profile. Use your label engagement for good.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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How Likely Are Luxury Industrial Labels?
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How Likely Are Luxury Industrial Labels?

Luxury industrial labels sound like a contradiction. How can a rough and tumble label benefit from the creative side of luxury design? Does luxury have any place in this industry and will luxury trends permeate all areas of business?

neon ink actega sheet Label by Great Lakes Label 3

Luxury Industrial Labels Benefit From The Practical Uses of Innovative Labeling Techniques

If your label adheres to the back side of a fridge, how easy is it for customers to read that content? When looking for the make and model, shining a flashlight around the back is far easier than pulling out the whole appliance. Neon inks and foiling techniques both catch the light and make it easier for customers to access that information once the product is installed.

 

Tactile coatings also make braille possible and create an inclusive shopping experience. Again, this extends past the point of purchase. So, while it doesn’t offer luxury, a tactile coating provides inclusivity. Something many brands don’t offer.

Rainx industrial labels - Great Lakes Label

The Creative Side of Luxury Design

Most customer-facing industrial labels don’t use techniques. Often, simplicity and minimalism is king. So, why not stand out from the crowd? If your product goes above and beyond the competition, go above and beyond with design. This is even particularly important for small businesses. By making a bold statement with the quality of the label, it communicates the quality of the product itself.

 

A booklet-style label opens up to provide customers with more information. So, while it engages the senses with a tactile experience, it also provides more information on the product. This offers a chance to provide tutorials, or related content right there on the packaging.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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When is it Time To Update Your Labels?
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When is it Time To Update Your Labels?

As the luxury packaging market grows, the need to stay competitive is essential. This may mean that new designs and redesigns need to be rolled out. That said, there are many ways to stay competitive while also maintaining brand aesthetic. So, when, and what, do you update?

Peony With and Without Techniques

Keep The Design, Update The Techniques

We’ve previously looked at how techniques improve a design with before and after comparisons. It demonstrates how these techniques will look like in person, and also the drastic impact it makes on the same design. So, when a design becomes outdated, stale, or lackluster (in comparison to new labels printed by competition), add foiling, embossing, or other innovative labeling techniques to easily elevate the design.

Temporary Changes & Testing

A&B Testing

Instead of rolling out a new design in full, test new design features and gather data on what customers gravitate toward. This is A/B Testing and it has the potential to make intelligent design roll-out decisions, or even measure whether the design should change, to begin with.

Heineken Label by Great Lakes Label for a label update

Promotional Labels

Test new color schemes, labeling techniques, or branding with promotional labels such as IRCs (Instant Redeemable Coupons). Gather customer feedback, and other data without making major changes to the established product design.  It also allows for seasonal interest and creating a buzz around new product releases.

A Completely New Label Design

Lastly, there’s the option to fully commit to a completely new design. This particularly impacts new products and new businesses. When a new design is rolled out, the best way to make a competitive label is by considering standard design rules, adhering to regulations, using classic, long-standing aesthetic trends, representing brand values in an explicit and symbolic way, as well as using innovative techniques to elevate the design. This way, you give the label the best chance possible to catch customers’ eyes and establish authenticity.

 

Learn more about the labeling solutions Great Lakes Label offers.  We offer a variety of inks and coatings that create a label that excites customers. Download our e-book, The Resource Guide To All Things Inks & Coatings.

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Get Inspired: A Focus on Font
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Get Inspired: A Focus on Font

Fonts are important. Although this is stating the obvious, there are ways to elevate your brand with the font used on your labels. Whether your design is minimalistic, or vibrant and bold, pay attention to what your font says. Not just the words used, but how the style fits with the overall aesthetic. Whatever it’s communicating needs to align with your product and your brand.

 

Lumière Coffee Packaging With Foiled Font Designed By Lucas Gregorio and Jáder Souza
Lumière by Lucas Gregorio and Jáder Souza

Lumière Coffee Packaging With Foiled Font Designed By Lucas Gregorio and Jáder Souza

The calligraphy font used for Lumière pairs well with the beautiful, painted floral design used on the rest of the packaging. The foiling used over the title also fits since it implies handcrafted luxury. Due to the spacing, accompanying sans-serif fonts, and sizing of both the title and subtitles, the eye is drawn straight to the product name.

 

La Vall Beauty Line Designed By Endika Gómez de Balugera, Pablo Berges, and Sofía Cuba
La Vall by Endika Gómez de Balugera, Pablo Berges, and Sofía Cuba

La Vall Beauty Line Labels Designed By  Endika Gómez de BalugeraPablo Berges, and Sofía Cuba

This beauty line uses very different techniques to execute the handcrafted implications through label design. La Vall features minimalistic labels with sans-serif font that creates a simplistic aesthetic. It implies the product itself uses simplicity, perhaps even organic, ingredients to achieve beautiful results. One way to enhance the design would be to emboss the text or use a tactile coating to create depth.

 

Golden Nectar Beer Label Designed By Christopher Caldwell
Golden Nectar Beer by Christopher Caldwell

Golden Nectar Beer Label Designed By Christopher Caldwell

Beer design is over-saturated with bold, almost aggressive design. Golden Nectar scales things back to create a focus on the font. While the color is vibrant and the graphics are bold, it still offers a handcrafted look while keeping its design sophisticated. All labels allow the font take center stage which makes it even more important the font conveys the branded message. Should designers want the simplicity and elegance of a label like this, but the bold standard of other beer labels, they have metallic stock as an option.

 

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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5 Ways To Design Timeless Labels
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5 Ways To Design Timeless Labels

Design timeless labels with these 5 key steps. Not only will your packaging emphasize your brand, but it will also allow your product to stand out in the grocery aisle. Best still, create a design that stands the test of time and avoid constant additions or changes to the labels.

This is especially crucial for new businesses needing to create a compelling design they can rely on before it can even be tested. In the early stages, when setting up a business is chaotic, relieve some stress. Simple design doesn’t have to be lackluster. Done right, it is possible to outshine your competition and establish a recognizable brand.

 

5. Avoid Showcasing Trends

For most industries, it’s simple. Avoid showcasing models or locations that give away the current fashion, beauty, interior design, or automotive trends. In fact, avoid any ever-shifting trends. Stick to what’s tried and true. If your label uses models, make sure their look transcends eras.

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Fashion and beauty products are more difficult. In order to showcase the product, it’s important to highlight why it’s currently relevant. When creating a design that lasts, again, use looks that will stand the test of time. Alternatively, get close. Like, really close. If you’re selling a nourishing hair creme, how much of the model do you really need to see? Keep the hair classicly straight, the makeup simple and the clothes out of frame.

Things become even more difficult if the product itself is trend bound to shift. Say, the label is showcasing the size of the latest and greatest style of jeans. This is where simplicity is key. Instead of using imagery of the jeans, use a close up of the jean material in your label. Or, avoid graphics altogether and create a minimalistic, copy-only label. Let the trendy pair of pants be the focus.

 

Lake Day Chardonnay wine label with QR code labeling technology and social media link

4. Link To Evergreen Content On Your Label For A Consistent Sense of Connection

It’s easier than ever to build a relationship with customers. With labeling technology and social media sharing, incorporating a small graphic or handle on your label goes a long way.

First, build content that will remain relevant to your product for a long time. Create a video tutorial for installing computer software, write a recipe that incorporates your handcrafted sauce, or build an app that reminds you to take your daily dose of medicine. The possibilities are endless. Then, when you design your label, insert a QR code into the design, or add NFC technology to the label. Make it easy for your customers to connect to the personalized content intended to enhance the shopping experience after they take the item home. The consideration and continued interaction builds a bond and brand loyalty.

Encourage customers to share their experiences on social media. Then, engage. When images are posts, reshare the user-generated content onto the company profile. This, in turn, encourages other customers to take pictures with your products. Actively ask for engagement as well. Whether that’s through generating and engaging with reviews of all kinds, or hosting an online contest. The contact after purchase again builds a bond between the brand and the customer, improving the overall experience.

 

McClary black and white drinking vinegar Label by Great Lakes Label

3. Black and White Packaging Is Simple, Yet Luxurious

Black and white labels sound simple, and they are in all the best ways. If you’re looking for a quick-run, digitally printed label that still looks luxurious and classic, work in greyscale. It also is a brilliant design technique for emphasizing classic and vintage products. Even the most subtle product or container colors will pop against the label.

 

Gaby Cuvee Wine Label with Gold Metallic Foiling and Embossing

2. Use Classic Metallics

Metallic colors like gold and silver never go out of style. For luxury brands, they also emphasize the sophisticated nature of the product. That said, with the luxury market growing, all industries benefit from the use of foiling. There are a few ways to incorporate it into your label design.

Hot Stamp & Cold Foil

Hot Stamp and Cold Foil both provide crisp, vibrant metallics. These techniques are great for larger graphics like the image above. Full disclosure, the Gaby Cuvee label also uses embossing to make the foiling pop even more. So, use foiling alone or in combination with other innovative labeling techniques for an even greater impact.

MiraFoil

MiraFoil is an ink-based foil ideal for precise designs. Are you looking to add foiling to your text? Create sharp, thin lines if need be. Since MiraFoil is ink-based, this means it also can be matched to any Pantone color. So, this makes it possible to foil brand logos in branded color schemes to blend seamlessly with other product lines, yet stand out.

Metallic Stock

Metallic labeling stocks give you the coverage you need. This is a metallic baseline where details (matte or metallic) are printed over top. Metallic stock really shines for minimalistic labels.

subway sandwich classic label design with pull tab

1. Timeless Labels Rely on Brand Colors

Nothing is more consistent and timeless than your branded logo and color scheme. Especially when starting out, using the logo and colors all over your packaging makes it easy for customers to recognize and remember your products. Why overthink it? Simple label designs can still be innovative. For resealable or inclusive packaging, add a pull tab. Unique label shapes are another simple, yet impactful way to add interest and engagement to your packaging. Consider the needs of the consumer and product overall.

 

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

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