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Tag Archive for: flexo labeling

Booklet-Style Labels Answer All Packaging Problems
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Booklet-Style Labels Answer All Packaging Problems

A booklet-style label is a label comprising of 4 sides:

    1. The cover, or the front of the label
    2. The left-hand panel, or the backside of the cover
    3. The right-hand panel
    4. The back, where the adhesive applies your label to the container

Naturally, by working with more pages, you have more design options. With more design options, you have more opportunities to delight and engage the customer. Through that, you increase your chances of them buying your item and becoming a repeat customer. This makes booklet-style labels the ideal solution for packaging.

Costa Farms booklet-style Label by Great Lakes Label

Booklet-Style Labels Provide Space For Labeling Requirements

From the nutritional information chart to GMO labeling requirements (and more), there is a lot of information to include on food labels. In other industries, these requirements may change to safety graphics for chemical products, cruelty-free logos for cosmetics, or growing location for horticulture growers. While the location of this information needs to remain the same, booklet-style labels provide more room for everything else.

Now, instructions, tips, and translations can easily fit inside the label. With more pages, new design concepts can be tested inside, or it can even act as an instant redeemable coupon to be peeled off and brought back to the point of purchase. The possibilities are endless.

 

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Engage Customers With Smart Packaging & Expanded Content

Smart packaging is an ever-growing trend where labels offer the customer something extra to enhance their experience, often using technology. This can include goodies like QR codes that link customers to helpful videos, NFC (near field communication) or RFID (radio frequency identification) labeling that takes customers straight to their app when their phone gets close to the label. Social media hashtags can also be used to enter contests, connect with the brand directly, or other customers. With booklet-style labels, you now have the space to design instructions in using this technology or even placing simple text-based information that customers will value.

Entice Your Customers To Pick Up Your Product To Increase Sales

Sensory marketing is a strategy to get customers to engage their senses with your product in order to connect with them on a deeper level and nurture a sale. Comforting textures, delightful sounds, and yes, engaging booklet pages aid in this goal. Once the customer picks up your product and opens your label, they are now more attached to the product. If you incorporate smart packaging content inside that label, consider it a win-win for both the customer and your brand.

Remember, the customer comes first. How can you create packaging that tells them everything they need to know, nurture a more personal connection with your brand and provide them with valuable content? Easy. Booklet-style labels.

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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Expand Your Capabilities With Tri-Panel Labels
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Expand Your Capabilities With Tri-Panel Labels

Over on Label Gator’s website, I explored the opportunity tri-panel labels hold for horticultural brands. In this blog, we’ll be looking at how this technique can have a major impact on other industries. It can open doors for smart labeling and redesigns for new labeling requirements.

 

All Label Gator booklet stlye labels printed by Great Lakes Label 6Tri-Panel Labels Expand Your Scope

The size of the packaging will always limit the labeling space opportunities. That’s why adding extra pages can open up a world of opportunity. It allows you to focus on creating an eye-catching design that flows well and isn’t overwhelmed with information. It also offers potential customers a way to engage with your packaging and understand the product more thoroughly before they buy it.

 

Coffee tri-panel label by Great Lakes Label

Consider Your Customer

Smart packaging is all about incorporating helpful content and information for your customer. It creates an interactive experience as they are using your product and provides a personal touch. By incorporating a QR code to a video tutorial, or a link to an app which helps them use the product, you are providing endless value for them. Provide helpful information such as miniature user walkthrough graphics. It still makes a world of difference if your brand isn’t ready to invest in creating a tutorial or app.

 

Shenandoah double sided label - Great Lakes Label

Get Your Message Out There

Now that you have an extra page, you can fill it up with all the crucial information that is important to your brand. Recyclability, social media icons, or a miniature user guide can all help you communicate with precision. Extra pages can showcase companion products, or double as an instant redeemable coupon (or IRC). While you are getting more area, it has as much value as the cover of your label. Ensure a positive customer experience with engaging content.

 

Take your inspiration to the next level and incorporate a tri-panel label into your packaging design. So, download our e-book, The Complete Guide to Innovative Labeling Solutions.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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