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Tag Archive for: flexographic label printers

Customer Spotlight: Country Dairy
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Customer Spotlight: Country Dairy

Country Dairy is a dairy farm located in New Era, Michigan which creates various high-quality dairy products. Check out the below video to see every stage of the process, including labeling. In it, you will also get a sense of how important happy and healthy cows are to the team.

 

Country Dairy Tour Video

Country Dairy, located in New Era, Michigan, makes some of the best tasting milk, cheese & ice cream on Earth; their Pumpkin Cheesecake Ice Cream should be considered highly addictive. One of the great things about Country Dairy is that it’s a family farm, albeit a rather large family farm.

Country Dairy Labels

These labels are using bright, bold design to catch the eye of customers. The various flavors are immediately apparent due to clear packaging, and better yet, so is their iconic mascot. With the wide range of products they offer, variety in label design (per item) is key.

Country Dairy Label by Great Lakes Label

 

These labels proudly showcase “locally produced without rBST” in a time where transparency is crucial with customers. This statement and its message put customers first. That’s a running theme with Country Dairy, and every design aspect to the labels demonstrate this. They are clear, easy to read and upfront about what goes into the product.

 

 

See our labeling techniques in person. So, request free samples to be sent straight to your door.

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MiraFoil is a Precise Design Technique
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MiraFoil is a Precise Design Technique

MiraFoil is a precise foiling technique which applies to label stock with little waste. This is because it’s an ink. Here is how designs use it to create a luxurious and stand-alone look. This technique heightens any packaging style, regardless of industry.

 

Don Anselmo Label by Great Lakes Label

 

MiraFoil Titles on Wine Stock

On the above label, you can see that MiraFoil is used over the title, subtitle, sunrise motif and label border. Using a wine stock gives a unique look to the foiling technique that works well with the upscale packaging. MiraFoil is the perfect technique brands in the wine and spirits industry looking to pair a luxurious stock with fine labeling techniques.

 

Calm Raddler beer label for Goose Island printed by Great Lakes Label

Titles on Other Stocks

As you can see on the above label, the shine of the foiling has a different quality compared to other stocks. Keep in mind, over top of the MiraFoil is a tactile coating though. The tactile coating is what is giving that raised texture.

The foil has a more brilliant shine and perfectly color matches the rest of the label. It creates a cohesive look with a pop that customers won’t be able to look away from. You’ll notice that the foiling is used through the fine curls on the subtitle of the label, which is something we’re about to look at…

 

Peony hand soap label with mirafoil - Great Lakes Label

 

Intricate & Precise Designs

This image of the peony is created solely through MiraFoil. The precision needed for this design is perfect for this foil ink, which has the ability to form very fine lines.  Again, the look is one of luxury, perfect for the beauty industry.

 

 

Learn even more about how our labeling solutions can increase sales. So, download The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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ALTech’s Top & Body Labeling System
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ALTech’s Top & Body Labeling System

altech-cta

The Top & Body Labeling System is perfect for applying two labels onto glass jars. It applies various labels on top as a seal and around the body of the glass jar. The applicator can process more than 100 products/min.

 

ALTech Top & Body Labeling System
ALTech Top & Body Labeling System

 

The machine is an ALline which has been equipped with a dual timing screw. This allows the machine to solve the three main difficulties of this application.

The dual timing screw works as a(n)

  •  gapping unit (providing the correct distance between products)
  • aligner (the profile of the two screws “copy” the shape of the jar)
  • stabilizer during the application of the top label.

Top and Body Labeling – Etichettatura Sopra e Avvolgente

Uploaded by ALTECHsrl on 2016-11-17.

 

 

Video 3D Animation of Top & Body Labeling System

The label gets flagged onto the product and is then sustained by a vacuum pad during the travel to the wrap unit.

 

sample of top & body labeling

 

Learn even more about designing effective, professional grade labels? Download our Label Project Guide.

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Customer Spotlight: Heath Outdoor Products
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Customer Spotlight: Heath Outdoor Products

Heath Outdoor Products creates, as their name would suggest, outdoor products. Their focus is on bird food and bird feeders. Their expertise in the field can help you create a yard full of life!

Heath Label by Great Lakes Label

See how this effective Infinity Bird Feeder by Heath Outdoor Products can create an effective feeding platform for your little garden visitors.

 

As seen in the above image, Heath utilizes a unique label shape in order to make their labels easy to peel. The top right corner is tapered in such a way that makes it easy for the product to be opened. This is a fantastic and effective way of designing accessible packaging.

 

Learn even more about how our labeling solutions can increase sales. So, download The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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Should Labels Be Designed to be Repurposed?
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Should Labels Be Designed to be Repurposed?

The repurposed packaging for the Moana doll takes sustainability to the next level. On top of using 70% recycled paper and being printed with vegetable-based inks, it was also designed without tape or glue. This allows for pieces to come apart easily. Another incredible packaging feat is that it also turns into a boat! See the below video to watch this transformation in action.

 

Disney and Destination Imagination Inspire Fans …

to Think Outside the Toy Box in Celebration of “Moana” Disney Store’s Classic Moana doll (Photo: Business Wire) http://www.businesswire.com/news/home/20161021005806/en/Disney-Destination-Imagination-Inspire-Fans-Toy-Box

This begs an interesting question. While important conversation regarding sustainable packaging and anti-packaging is happening, could there be yet another alternative?  It is possible to begin creating labels that serve more than one use and consider the customers’ values?

 

Ever improvise a spoon by using the lid of your yogurt or pudding container? This solution could work in a similar way, but done with intent and effectiveness. This would be smart labeling designed to improve your overall product experience.

 

The Anti-Packaging Movement

The anti-packaging movement is growing due concern over wasteful packaging and labeling. If it is possible to create useful packaging and labeling that extends its life, there could be convenience and value in this concept worth pursuing. Similar to reusable grocery bags, finding a new purpose for labels could revitalize this changing industry.

 

Heineken repurposed Label by Great Lakes Label

Repurposed Promotional Labels

One example is the promotional label. Using labels that double as coupons is an effective way to give your packaging a second purpose, and, this method saves on printing coupons then distributing them through other channels.  This method is good for the consumer since it is more environmentally friendly, and is good for the brand considering the cost-effective marketing strategy. Who doesn’t like a win-win solution?

 

The Future

It doesn’t end here! Besides an extra constructible children’s toy and a voucher, there are unlimited opportunities for creating smarter, more sustainable packaging.  Create reusable products, such as a growler, to keep your branding relevant in this ever-changing, and greener world.

 

See our labeling techniques, including promotional labels, in person. Request free samples to be sent straight to your door.

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A Case For Inclusive Packaging Design
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A Case For Inclusive Packaging Design

You’ve put a lot of thought into the design of your product. The labeling and packaging are key elements to being seen on the grocery store shelf after all. Have you thought much about inclusive packaging along the way?

First, what is inclusive packaging?

Not everyone has an easy time opening up various packages, or reading small fonts. It’s not just about creating packaging and labels that the elderly can open and understand with ease, but children, those with disabilities and the abled bodied as well. What is your product worth if a large corner of the market finds it inaccessible?

 

inclusive packaging shelf

 

Of course if the product is meant to be safely out of the hands of children, accommodations should be made. If the product is meant for all to use, however, accessibility should be a priority. The trendy minimalistic style you desire for your label can still be achieved with larger font. The drink can still be tightly shut with an easy to open lid. The colors used in your design can still have enough contrast so that everyone can clearly understand the content.

 

While excessive packaging is an issue for those considering environmental consequences, it could also be an issue here. The less packaging there is, the easier it is for the customer to start using your product. What can be eliminated, or reimagined, in order to create a more efficient experience? As time goes on and more developments are made in the packaging material industry, the more options you have. That being said, starting with smart design can be just as effective while we wait for those innovations.

 

One simple example how you can make your products more accessible is by including braille. Any embossing or tactile screen can create the desired effect on your label. It enhances the label design as well as the ease of access for everyone.

 

Are you interested in learning more about what Great Lakes Label’s products? Download our comprehensive label production and design guide.

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Smart Packaging Moves Beyond QR Codes
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Smart Packaging Moves Beyond QR Codes

Smart packaging is shaping the future of beauty products. While smart packaging is appropriate for all industries, the cosmetic industry seems to be starting to use this labeling technology at a faster rate.

La Roche-Posay My UV Patch

This patch applies directly to the skin and the technology is so flexible that it bends with the skin with ease. It monitors the customers’ UV levels so that they can reapply sunscreen at the perfect moment. By scanning the patch with your phone, a wide array of information pops up. This is not only a masterful way of creating a personal experience with your product, but it could save lives.

Shape Matters Palette from Smashbox

This palette is unique because it comes with cards you can swipe to get personalized tips on how to apply makeup. This concept is similar to ideas posed in our blog on catering to Gen Z. Creating videos that break down the barrier between brand and consumer is important in building that relationship. It creates a dynamic that the brand is truly there for the customer in every stage of their purchase.

 

woman applying lipstick - smart packaging

How can your brand utilize smart packaging?

Smart packaging is all about the consumer experience. It’s the “me factor.” What can you do to create an immersive experience that builds a relationship between your brand and your shoppers?

When designing your packaging, consider what you can do to keep the relationship going after point of sale and to provide the best possible service. Utilize videos and apps to create that personal bond. The more customized the information, the better.

Consumers are looking to learn how to apply beauty products properly. Helping them on their way keeps their eyes on your brand instead of someone else’s.

 

Are you interested in learning more about designing effective, professional grade labels? Download our Label Project Guide.

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Produce Packaging Makes Customers Lose Interest
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Produce Packaging Makes Customers Lose Interest

According to scientists at Wageningen University in Wageningen, Netherlands, customers are uninterested in produce packaging. When fresh fruit and vegetables go packaging free, sales increase. This is due to the ease of checking ripeness and environmental concerns. A customer wants to know they are putting their money where their morals are.

So, what can you do with produce packaging?

As we mentioned in a previous blog on anti-packaging, this will likely not be the end of the packaging industry. With edible packaging in development and water dissolvable labels, the item can retain it’s freshness longer or be more accessible to be checked. This also means that customers have access to labeling regulations. It even provides extra space for more information.

 

no produce packaging

GMI labeling laws keep developing, which requires labeled produce. If this ends up being the case, finding a compromise between the anti-packaging movement and the current standards will be crucial. As mentioned above, there may even be edible packaging that could aid in this transition.

 

On top of all of this, better utilize the small labels fruit use. It’s small real estate, but an important one. Instead of packaging the produce, the label then conveys further information on proper handling. Or, use the label to display the harvest date or even the date it arrived in store.

 

Why is it important?

Creating transparency between the customer and business is important. Customers are looking for products that align with convenience, freshness and ethical procedures. This could be an opportunity to take their concerns and transform it into yet another reason to buy your produce.

 

Learn how to develop a captivating label. Request free samples to be sent straight to your door.

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Get Inspired: Fragrance Label Design
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Get Inspired: Fragrance Label Design

While fragrance containers come in intricate, bold designs, the labels themselves can be just as eye-catching. These are some fragrance designs that will take sophistication to the next level.

 

La Libellule Perfume
La Libellule Perfume

 

La Libellule Perfume Packaging Design By Marta Chodorowska

The simplicity of this label is key. The brand is the only aspect to the design of the label. This minimalism ultimately creates a sophisticated look and it also draws the attention toward the unique bow feature. What is particularly helpful about this design is that it can be easily replicated for other scents in this line. With French inspiration, this classic look is key.

 

Gran Hotel Fragrance Label
Gran Hotel Fragrance Label

 

Gran Hotel Fragrance Label & Packaging Design by Pedro Almeida

Similar to the first example, this label primarily features the brand logo. Almeida states, “They are basic toiletries, light versions of exquisite essences, that will carry you to a glamorous and sophisticated holiday destination, with vintage air. The fragrances are chic and casual, the elegance of simplicity, luxury in it’s lightweight and informal style.” The minimalistic packaging concept does just that. The packaging of the boxes are also a great way to add flare to the product while keeping the bottle itself looking elegant.

 

Body Shop Scent Redesign
Body Shop Scent Redesign

 

Body Shop Scent Label & Packaging Redesign By Christina Button

Unlike the previous examples, this fragrance label utilizes heavy pattern. Each graphic inside the design represents a scent used in the perfume. The ergonomic shape of the bottle makes for easy holding as well. The glass container makes it easier to recycle, a feature that would be on brand with The Body Shop. Not only does this label make you lean in for a closer look, the packaging provides you with yet another reason to take it home.

 

Are you interested in learning more about how our labeling solutions can increase sales? Download The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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How Will Gen Z Impact Packaging?
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How Will Gen Z Impact Packaging?

As we have already explored, shopping is heading online and we may continue to see this pattern grow with Gen Z.  We’re already seeing that this is a generation who is connecting to YouTube personalities and their products. Their shopping habits may be online, but also require a more personal touch.

Gen Z using technology - A photo by Steinar La Engeland. unsplash.com/photos/GwVmBgpP-PQ
A photo by Steinar La Engeland. unsplash.com/photos/GwVmBgpP-PQ

 

Some YouTube personalities sell products like monthly subscription boxes, phone apps and games as well as books, clothing lines and cosmetics. These young shoppers build a connection with the content creators before buying their products. They take the concept of friendly businesses to the next level.

 

We’re already at a stage where businesses are encouraged to be more open, transparent and personal with their customers. It’s looking like this culture will continue to grow.

 

So, how will this affect labeling?

 

The more businesses require a personal touch, the more packaging itself will require something more personal as well. We’ve seen that the Coca-Cola labels with names was a huge success, and with the rise of digital printing, more individual packaging may grow. QR codes are also still very useful on labels, but the shoppers may be looking to use these codes for a more personal experience.

 

Imagine this…

You’re a beauty vlogger. As you are releasing your new cosmetic line, you can now create unique labels that are as individual as your viewers. You can also add a QR code to your packaging that links the shopper to an unlisted video tutorial on how to apply your product. Thus creating a full circle between marketing and packaging.

 

By creating an unlisted video your viewers can only access through your product, you are also creating another incentive for your viewers to become shoppers. The video also creates that personal touch that Gen Z may be looking for. The video shows that not only is the product designed to help them, but the labeling is as well. The content creator has the viewers’ best interest at heart in every step of the way.

 

The best part?

This isn’t just for YouTubers. Any business can take these strategies to create a truly unique experience.

 

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