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5 Ways To Design Timeless Labels
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5 Ways To Design Timeless Labels

Design timeless labels with these 5 key steps. Not only will your packaging emphasize your brand, but it will also allow your product to stand out in the grocery aisle. Best still, create a design that stands the test of time and avoid constant additions or changes to the labels.

This is especially crucial for new businesses needing to create a compelling design they can rely on before it can even be tested. In the early stages, when setting up a business is chaotic, relieve some stress. Simple design doesn’t have to be lackluster. Done right, it is possible to outshine your competition and establish a recognizable brand.

 

5. Avoid Showcasing Trends

For most industries, it’s simple. Avoid showcasing models or locations that give away the current fashion, beauty, interior design, or automotive trends. In fact, avoid any ever-shifting trends. Stick to what’s tried and true. If your label uses models, make sure their look transcends eras.

Labeling 101 Resource Center blog button Great Lakes Label - high quality

Fashion and beauty products are more difficult. In order to showcase the product, it’s important to highlight why it’s currently relevant. When creating a design that lasts, again, use looks that will stand the test of time. Alternatively, get close. Like, really close. If you’re selling a nourishing hair creme, how much of the model do you really need to see? Keep the hair classicly straight, the makeup simple and the clothes out of frame.

Things become even more difficult if the product itself is trend bound to shift. Say, the label is showcasing the size of the latest and greatest style of jeans. This is where simplicity is key. Instead of using imagery of the jeans, use a close up of the jean material in your label. Or, avoid graphics altogether and create a minimalistic, copy-only label. Let the trendy pair of pants be the focus.

 

Lake Day Chardonnay wine label with QR code labeling technology and social media link

4. Link To Evergreen Content On Your Label For A Consistent Sense of Connection

It’s easier than ever to build a relationship with customers. With labeling technology and social media sharing, incorporating a small graphic or handle on your label goes a long way.

First, build content that will remain relevant to your product for a long time. Create a video tutorial for installing computer software, write a recipe that incorporates your handcrafted sauce, or build an app that reminds you to take your daily dose of medicine. The possibilities are endless. Then, when you design your label, insert a QR code into the design, or add NFC technology to the label. Make it easy for your customers to connect to the personalized content intended to enhance the shopping experience after they take the item home. The consideration and continued interaction builds a bond and brand loyalty.

Encourage customers to share their experiences on social media. Then, engage. When images are posts, reshare the user-generated content onto the company profile. This, in turn, encourages other customers to take pictures with your products. Actively ask for engagement as well. Whether that’s through generating and engaging with reviews of all kinds, or hosting an online contest. The contact after purchase again builds a bond between the brand and the customer, improving the overall experience.

 

McClary black and white drinking vinegar Label by Great Lakes Label

3. Black and White Packaging Is Simple, Yet Luxurious

Black and white labels sound simple, and they are in all the best ways. If you’re looking for a quick-run, digitally printed label that still looks luxurious and classic, work in greyscale. It also is a brilliant design technique for emphasizing classic and vintage products. Even the most subtle product or container colors will pop against the label.

 

Gaby Cuvee Wine Label with Gold Metallic Foiling and Embossing

2. Use Classic Metallics

Metallic colors like gold and silver never go out of style. For luxury brands, they also emphasize the sophisticated nature of the product. That said, with the luxury market growing, all industries benefit from the use of foiling. There are a few ways to incorporate it into your label design.

Hot Stamp & Cold Foil

Hot Stamp and Cold Foil both provide crisp, vibrant metallics. These techniques are great for larger graphics like the image above. Full disclosure, the Gaby Cuvee label also uses embossing to make the foiling pop even more. So, use foiling alone or in combination with other innovative labeling techniques for an even greater impact.

MiraFoil

MiraFoil is an ink-based foil ideal for precise designs. Are you looking to add foiling to your text? Create sharp, thin lines if need be. Since MiraFoil is ink-based, this means it also can be matched to any Pantone color. So, this makes it possible to foil brand logos in branded color schemes to blend seamlessly with other product lines, yet stand out.

Metallic Stock

Metallic labeling stocks give you the coverage you need. This is a metallic baseline where details (matte or metallic) are printed over top. Metallic stock really shines for minimalistic labels.

subway sandwich classic label design with pull tab

1. Timeless Labels Rely on Brand Colors

Nothing is more consistent and timeless than your branded logo and color scheme. Especially when starting out, using the logo and colors all over your packaging makes it easy for customers to recognize and remember your products. Why overthink it? Simple label designs can still be innovative. For resealable or inclusive packaging, add a pull tab. Unique label shapes are another simple, yet impactful way to add interest and engagement to your packaging. Consider the needs of the consumer and product overall.

 

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

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Labels’ Colors Impact Shopping Online & In-Store
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Labels’ Colors Impact Shopping Online & In-Store

According to this article by Packaging Europe, colors are the most significant factor in attracting customers to your product. This is good news for creating a compelling design for both e-commerce and in-store shopping.

Enhance Color on Social Media With Vibrant Backgrounds

Regardless of what your label looks like in-store, social media is a challenging arena. Techniques aren’t nearly as engaging in images as they are in person, and most of the time neither is color. With so much other competition and colorful posts, a simple white background doesn’t do as much for your product as a colorful one.

 

Something to note is the popularity of a brand aesthetic challenging what works for imagery on social media. If a bold background color doesn’t work for your company page, try using a color that pulls out the hues in your label while also adhering to the overall scheme.

Brewhouse beer - Great Lakes Label - bright blue background colors

Pull Out Colors On Dark or Neutral Labels

For many industries, predominantly white and black color schemes are the norm. Pull out accents with your background by complimenting or contrasting colors used on your label. As you can see by the above image, the blue background pulls out the blue in the title, “Brewhouse,” while it also contacts the orange pumpkin. Use Adobe Color for a free, quick method of finding which color will work best.

 

Duff beer label by Great Lakes Label - orange background

Make Vibrant Colors Pop on Bold Label Designs

This label offers vibrant greens and yellows that already pop off the dark brown bottle. Online, however, the colors aren’t as compelling as in real life. Again, use Adobe Color to find what background will pull the vibrant scheme together while making it pop from other posts in the newsfeed.

Labeling 101 Resource Center blog button Great Lakes Label - high qualityEnhance Colors With Innovative Labeling Techniques

Not sure how much of a difference labeling techniques make? Check out this blog where we compare the same label with and without various innovative labeling techniques. Even just the digitally altered results will shock you.

Swarm R&D label by Great Lakes Label - gold colors enhanced with foiling and tactile screen

The above Swarm label features a lot of golden yellow hues. First, the background enhances that with a metallic stock. It creates a realistic, rich gold that shines online and off. Then, a tactile screen over the swarm title makes the color glisten in the light in a different way from the stock. While this technique doesn’t wow online, it does in-store. Foiling also creates this beautiful shimmer.

Learn how to use marketing strategies to create labels that will delight customers! Download our e-book, The Marketing Guide here.

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Get Inspired: Pantone Color of The Year: Ultra Violet
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Get Inspired: Pantone Color of The Year: Ultra Violet

Ultra Violet is Pantone’s color of the year, for its spiritual and mystic qualities. So, revamp your label, or create promotional labels, with an on-trend color to excite customers. Whether you use the color with eye-popping juxtaposition, in a line of intense hues, or on its own, it is bound to make a statement. It also works with many innovative labeling techniques.

NRG Roots Label Designed By Tanya Farba
NRG Roots By Tanya Farba

NRG Roots Label Designed By Tanya Farba

This series of fertilizers uses the minimal design to show customers which bottle is for getting started, rapid growth, and blooms. The Ultra Violet and green combination are on polarizing ends of the color wheel. It makes the design pop against the white bottle. Enhancing the purple with foiling, such as MiraFoil, is a way to further enhance the vibrancy.

 

Peru Viana Beer Label Designed By Carolina Blomberg

This beer label design represents the rich, flavourful food of Peru. The vibrant colors, such as the purple, compliment each other in intensity. So, when viewing the product on-shelf, they all stand out from each other while also blending in as a product line. Enhance the fine lines on this label with embossing and foiling also.

 

Sea Beer Labels - Ultra Violet Seahorse Label - Designed By Michał Firkowski
Sea Beer By Michał Firkowski

Sea Beer Labels – Ultra Violet Seahorse Label – Designed By Michał Firkowski

Firkowski uses bold color, modern font, and sea creatures to stand out from standard beer labels. This design pushes Ultra Violet to the forefront and contrasts the dark purple hue with white borders and font. It also uses a monochrome scheme to add definition, while making the color pop.

 

 

Are you interested in learning more about what Great Lakes Label offers, or how to incorporate these techniques into your label design? Get label samples to see these techniques in person!

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Get Inspired: Festive Autumn Labels
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Get Inspired: Festive Autumn Labels

Autumn labels are everywhere. Considering the recent Halloween promotional packaging, it’s time to find inspiration in the grocery store aisle. Here are some examples of designs that incorporate fall themes which you can also use to inspire your own label designs!

Bonafide ByAmy Nortman
Bonafide ByAmy Nortman

Bonafide Preserve Labels Designed ByAmy Nortman

The design reflects homemade baking and is reminiscent of something you would find in your grandmother’s pantry. The vibrant, warm colors also play into the traditional colors associated with the fall season. Even the flavors match those of pies served at a Thanksgiving meal.

 

Bad Seed Cider Autumn Labels Designed By Anne Flavin
Bad Seed By Anne Flavin

Bad Seed Cider Autumn Labels Designed By Anne Flavin

The spooky, skeletal design fits perfectly into the season, especially for Halloween. Cider is also a very trendy flavor for fall and the leaf motifs fit well into the design. Again, the colors used in the label design are on the warm side. What’s cool about these labels is the custom die cuts of the top of the skull. Having it pop out the top adds dimension.

Apple Packaging Designed by Linn Gustafsson
Apple Packaging by Linn Gustafsson

Apple Packaging Designed by Linn Gustafsson

The intricate cutouts of the packaging slip are subtle but interesting and tactile for customers. Despite the single color scheme, this packaging entices you to pick it up. The vibrancy of the apple is a stark contrast to the minimalism of the rest of the packaging.  This allows the viewer to quickly understand the contents inside.

 

As for the autumnal inspiration, this label uses fantastic colors that reflect the dark and dreary time of year. Like the previous design, it evokes a sense of Halloween or even Snow White.

 

Learn more about what Great Lakes Label offers, or how to incorporate these techniques into your label design. Download our e-book, Complete Labeling Solutions.

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3 Rules NOT To Follow In Label Design
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3 Rules NOT To Follow In Label Design

While you design your label, you’re going to hear many rules that you need to follow for your design. These rules are both lengthy and contrasting. Some say you should always innovate, and some say to stick to an aesthetic that customers will grow to count on. Here are three rules to completely forget about.

rules not to follow - great lakes label r&D design with MiraFoil

3. Consistency, Consistency, Consistency

Promotional labels, Instant Redeemable Coupons (IRCs) and your regular labels should not look the same. Also, smart packaging and labeling technology are on the rise. As such, there is no harm in incorporating NFC or RFID technology to enhance the customer experience. Add a QR code to your design that links the customer to helpful tutorials, or information.

This rule also goes for innovative labeling techniques. Adding foil to your logo is not going to shock the customer out of buying your product. In fact, sensory marketing only serves to enhance the shopping experience. It also makes it more likely that they will pick up your item, which in turn makes it more likely for them to purchase it.

2. Stick With What You Know

Sustainability and technology in labeling are ever evolving. As new techniques come out to create convenience for the customer or a greener earth, pay attention. Labels can look exactly the same but use a new, environmentally friendly label stock. Then, this change can be promoted on the label to show customers that your priorities align with theirs.

 

1. Luxury Design Rules All Else

Actually, many luxury design practices, such as using innovative labeling techniques, are creeping into label designs for handmade products. Good design is good design, period. It’s not reserved for luxury packaging. Considering the customers’ needs is king. Always create from an empathetic perspective.

 

Learn about how innovative labeling techniques can bring your spooky design to life! Download our e-book, The Complete Guide to Innovative Labeling Techniques.

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Did We Mention Our In-House Design Team?
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Did We Mention Our In-House Design Team?

Great Lakes Label offers an in-house design team. We’re here to help you with your toughest labeling problems. Our team is able to make suggestions on using innovative labeling techniques to improve your product’s marketability. Take a look at some of our teams’ work to get a sense of our capabilities.

Peony hand soap label with mirafoil - Great Lakes LabelTHYK hair label with motion coat - Great Lakes Label

Health & Beauty Products

From hair care to body wash, Great Lakes Label understands what your demographic is looking for. Innovative techniques like MiraFoil (Peony label) and MotionCoat (THYK label), used in the above designs, to stand out on the grocery store shelf and provide a luxury look. Outside of using techniques, Great Lakes Label can deliver professional and eye-catching design.

 

Brewhouse beer - Great Lakes LabelShipwreck wine label - Great Lakes Labeldigitally printed wine labels by Great Lakes Label in house design

Beer, Wine & Beverage

Great Lakes Label works with digital presses, ideal for short, simple runs, and flexographic presses, ideal for longer runs and innovative techniques. The Brewhouse and Shipwreck labels (top two images), printed on the flexographic press, for high quality and definition. MotionCoat, Rotary Screen, and foiling enhance the design. The bottom labels printed using the digital printing press, for quick and short runs. No art? Not a problem. We have a wide range of images to choose from.

 

Meijer Coctail Peanuts label - Great Lakes Label

Food, In-House Design & Misc

Whether you need a simple adjustment made to your plant’s barcode label, or you need a redesign for your peanut pouch label, Great Lakes Label has you covered. In the above design, Tactile Screen was used to make realistic peanuts and Mirafoil was used on the details. Great Lakes Label prints labels for every industry and the same goes for design.  No matter what your needs are, Great Lakes Label has experience in your industry to make a label that meets industry standards and provides a competitive look.

Are you interested in learning more about how we can bring your wildest label design concepts to life? Download our Label Project Guide e-book.

 

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The Power of Using Hashtags on Your Labels
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The Power of Using Hashtags on Your Labels

Customers are looking to buy from brands that engage and create a personal experience. Social media is the ideal place to foster those relationships and hashtags the key to increasing online engagement. Best yet, the more your hashtags, the more free promotion you get. It takes a little bit of extra commitment from your team to check in with anything posted under that tag, but it’s worth it.

A Simple Approach

Incorporate a simple #ProductName on a secondary label, or inside a booklet-style label, to save space. It tells customers that you’re a brand that cares about them. Then from there, you can gauge what people are saying about your product and make informed decisions about next steps with creating a hashtag campaign. If customers are sharing a lot of selfies with your dog treats, run a contest where you repost the best dog pictures of the month, as long as they also feature your product.

Heineken Label by Great Lakes Label

Seasonal & Promotional Hashtags on Your Labeling

Halloween is next month. Challenge your customers to a costume contest! Who has the best cosplay of your brand mascot? Who can incorporate your product into their costume? All that needs to be added to your label is something like #ProductNameHalloweenContest and a brief explanation of how it works and what they get.

When people then post their entries, they will likely use other hashtags that are seasonally trending like #Halloween or #Costume. This increases your visibility to people outside of your network. Again, it’s free promotion. For many people, the idea of a repost is enough of a motivator and so no prize is necessary.

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Marketing Campaign Hashtags

Contests do require some cost but are the most effective way of interacting with customers on a larger scale. Offering some of your most popular products in exchange for the best #SummerSelfieWithProductName or #ShareAProductName post is extremely effective. Add the hashtag to your label, and with a brief description ask followers to post an image or a story using your hashtag. Asking for them to be following your page is another effective way of growing your online presence.

When customers share you can gauge their feelings about your brand, get free promotion, get people excited and possibly even increase sales or followers. The golden ticket campaigns food products run is a great example of how contagious the excitement can get. Even people who don’t open their packaging to find a golden ticket are posting images about it and engaging with the brand. Again, this is where liking posts and responding to comments is key.

 

Learn more about how our labeling solutions increase sales. Contact us today for more information on the services we offer.

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Customer Spotlight: Michigan Bee Co.
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Customer Spotlight: Michigan Bee Co.

Michigan Bee Co. has set out to create the highest quality honey out there. As a pollination company, they even provide education and ensure best practices with their pollinators. So, this mindset impacts the product also. As they put it, “Our honey, harvested with minimal heating and no filtering to ensure the antioxidants, enzymes, vitamin, and minerals remain whole.  At Michigan Bee Co., we believe honey should be enjoyed just as a bee does – as Pure Raw Honey.”

Michigan Bee Label by Great Lakes Label

Michigan Bee’s Tamper Proof Labels Increase Safety

We’ve previously discussed the importance of how labeling can increase safety for customers. So, this tamper-proof label (which you can see peeking up in the back), ensures a tight, safe seal. This is important for a business like Michigan Bee Co which ensures quality every time. Customers count on the high-quality, ethically made honey. They also see an artisan product that takes itself seriously.

 

Michigan Bee Label by Great Lakes Label

See our tamper-proof labels and even other innovative labeling techniques for yourself. So, request free samples to be sent straight to your door.

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Metallic Stock Glistens in Light
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Metallic Stock Glistens in Light

Learn more about metallic stock and the various ways it can be used in any industry. No matter what aesthetic your brand uses, this labeling stock enhances design features to work with your look. Check out how some of our clients used it! Or, take a look at how metallic stock pairs with other innovative labeling techniques we offer.

 

Metallic Stock as a Design Feature

Although this Monrovia label is blank, the message is clear. The branded colors are spot on, and the design is minimalistic allowing the stock to really catch the light and catch customers’ eyes. The look is neutral enough that any plant with any color of blooms will stand out. What’s great about using metallic stock is that any color can be printed over top, allowing branded colors to match perfectly.

 

Monrovia Label by Great Lakes Label

Subtle Elegance

This Plot 88 wine label uses metallic stock in a much more subtle way. For luxury products, this matte look still allows the stock to shine but isn’t flashy enough to detract from the over aesthetic. The simple gold and red also provide a royal touch, emphasizing the luxuriousness. As the luxury market increases, so will the popularity of this label stock.

 

Plot 88 wine label - wine traders - great lakes label

Product Lines That Pop

Monrovia Label by Great Lakes Label

Monrovia Label by Great Lakes Label

These other Monrovia plant labels use metallic stock to highlight the details in the design. It incorporates green, gold and purple shimmer to match branded colors and create a striking look. Customers will be doing a double take when walking by these plants.

 

As you can see, incorporating metallic stock in whole product lines offers a subtle cohesive touch. The main color used on the label changes, but the shining details remain.

 

Are you interested in learning more about the labeling techniques Great Lakes Label offers? Download The Complete Guide to Innovative Labeling Techniques.

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Get Inspired: Summer Designs
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Get Inspired: Summer Designs

Today is the first day of summer, and to celebrate, we’re looking at summer designs. Summertime is not just ideal for incorporating bright, bold color, but also for creating promotional labels for summer products.

 

Carolina Lemonade Mix Packaging Summer Designs By Jessica Haas
Carolina Lemonade By Jessica Haas

Carolina Lemonade Mix Packaging By Jessica Haas

Lemonade is a classic summertime drink and if you’re designing a label for the product, let it speak for itself. This concept is brilliant because the ever-trendy minimalism allows the vibrant yellow of the drink to shine through. While not black, the dark lettering works well with the lemon yellow, while also being easy to read. The simplicity plays up the lemon graphic underneath the bottom border.

 

Willow & Sage Gelato Summer Designs By Zoe Blow
Willow & Sage By Zoe Blow

Willow & Sage Gelato Summer Designs By Zoe Blow

Gelato is another product that becomes more popular with the changing seasons. The vibrant colors make the various flavors easily identifiable, and cohesive when sitting together on the grocery freezer shelf. The wood top and hand-drawn aesthetic imply that this is a natural product with a handmade feel. Adding foiling or embossing to the label would further emphasize these details and create a luxury look.

 

Hell's Mouth Sauce Labels Designed By Eric Lowery
Hell’s Mouth By Eric Lowery

Hell’s Mouth Sauce Labels Designed By Eric Lowery

With barbecue season underway, nothing is more apropos than drawing connections between your product and the summer heat. The vibrant red block over the artistic background creates an engaging look to communicate the heat of each flavor. The ripped edges offer a homemade look implying that the product is made with natural ingredients. the hanging tags provide more room for offering product information, or even recipes.

 

Are you interested in learning more about how our labeling techniques can take your label to the next level? Download our e-book, The Complete Guide to Innovative Labeling Techniques.

 

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