Supplementary label content is any content shared on the label which engages customers. It goes above and beyond the grocery aisle to create a personal connection and even offers value competitors don’t. As a result, adding bonus content to your label easily turns customers into loyal fans.
First and foremost, what even are the types of supplementary label content?
All content is linked right there on the label using hashtags, typed out links, labeling technology, and even simple QR codes.
Blogs on relevant topics
E-book, or instructional manual
Newsletter sign up page
Easy access to brand’s official social media pages
Quality is The Most Important Factor
Videos need high resolutions with high production quality, e-books need high-quality design, and yes, even the social media pages need a professional touch. Providing content is important, however, if that content undermines your brand and makes customers question your professionalism, take a step back. So, this doesn’t mean that content production needs to come to screeching halt, but it means your brand needs to slow down. Take the time to learn, or spend the money to hire the right person.
Ensure The Content is Meaningful, Not Just Self-Serving
Authenticity is crucial. So, don’t just link customers to your newsletter to capture their information. Afterall, what’s in it for them? Provide a newsletter so inspirational, entertaining, and informative that customers are missing out on added value if they don’t sign up. Or, if a video overview about the company doesn’t add value to the customer in any way, don’t use it. Instead, link to a video that shows customers how to use your product, or pair it with other products for added benefit.
Fonts are important. Although this is stating the obvious, there are ways to elevate your brand with the font used on your labels. Whether your design is minimalistic, or vibrant and bold, pay attention to what your font says. Not just the words used, but how the style fits with the overall aesthetic. Whatever it’s communicating needs to align with your product and your brand.
The calligraphy font used for Lumière pairs well with the beautiful, painted floral design used on the rest of the packaging. The foiling used over the title also fits since it implies handcrafted luxury. Due to the spacing, accompanying sans-serif fonts, and sizing of both the title and subtitles, the eye is drawn straight to the product name.
This beauty line uses very different techniques to execute the handcrafted implications through label design. La Vall features minimalistic labels with sans-serif font that creates a simplistic aesthetic. It implies the product itself uses simplicity, perhaps even organic, ingredients to achieve beautiful results. One way to enhance the design would be to emboss the text or use a tactile coating to create depth.
Beer design is over-saturated with bold, almost aggressive design. Golden Nectar scales things back to create a focus on the font. While the color is vibrant and the graphics are bold, it still offers a handcrafted look while keeping its design sophisticated. All labels allow the font take center stage which makes it even more important the font conveys the branded message. Should designers want the simplicity and elegance of a label like this, but the bold standard of other beer labels, they have metallic stock as an option.
Holiday labels are an exciting thing to design. Promotional packaging is a sign of the changing season and gets customers excited about your product and also about the season. Not only do they help you to stand out from your competitors, but they also can work as potential gift ideas for shoppers.
5. Holiday Labels Need Holiday Colors
This is stating the obvious, but blues, reds, and greens are signals of the festive season. Commonly white and black are used in elegant packaging designs, and so are foils. MiraFoil is a precice foiling technique that can not only match Pantone colors but form intricate shapes. Yes, it is capable of creating a shining snowflake matching your branded colors.
4. Use Appropriate Motifs
A non-denominational holiday celebration from brands is a point of contention. Regardless of stance, there are many motifs you can use that won’t leave out groups of customers this holiday season. Here are some examples Americans and Canadians (and anyone with a frosty climate) can relate to:
New Year’s fireworks
a cozy fireplace
…the list goes on…
These motifs signal that the packaging is promotional and excite customers with warm feelings of tradition. Sometimes a little label redesign is all you need to get people into the holiday spirit.
3. Social Connection
This season is all about coming together and connecting. Incorporate a festive hashtag so people can connect to posts where they are using it throughout the season. If it is a food item, encourage people to share recipes they’ve made for loved ones. Bonus points if prizes are given to the best post using the hashtag. It is the season of giving after all!
2. Know When to Break The Rules
For luxury items, incorporating motifs and changing color schemes prove difficult. It is just as effective to create an elevated, exclusive looking label that emphasizes limited edition. This creates intrigue and creates a more giftable item for customers.
1. Add Value
How can your product add more value to customers throughout the holiday season? Use smart labeling technology to incorporate seasonal video tutorials. Consider your customers’ needs in using the product and provide them with added value. A little goes a long way.
Both methods use a thermal printhead that applies heat to the label stock. Thermal transfer printing also uses a heated ribbon which melts the ink onto the stock. On the other end, no ribbon is used in direct thermal printing. Instead, the label design is revealed as the stock is imprinted while it encounters heat as it comes out of the printer. Both of these methods are ideal for variable printing and labels that need barcodes.
There are advantages to each method, and one might be better suited to your project. Although both are ideal for barcodes, for example, only one method can provide you with colored barcodes. Check out the below lists to figure out which method best serves your labeling needs.
Choose Direct Thermal If:
The life of your label will be less than 1 year
Exposure to high temperatures
Exposure to harsh environment conditions
You will not be printing with a ribbon
Choose Thermal Transfer If:
The life of your label will be more than 1 year
Exposure to continuous sunlight
Will require printing high-density barcodes
Will require printing in a variety of colors other than black
Label & Narrow Web posted the article, “Use labels to showcase customer reviews” in their July/August issue. It proposes that brands provide customers with product reviews right there on the packaging. Use QR codes that link to Google or Facebook reviews. But is it worth the valuable space?
A Case For Labeling Product Reviews
The above grocery aisle view can be overwhelming for customers. That’s exactly why we wrote the blog “10 Things Your Competitors Can Teach You About Labeling” in the first place. It’s difficult to stand out and leave a good first impression. Reviews allow customers to see how satisfied others are with the product. It confirms that you offer them a quality item by using unbiased views.
You have options for how these reviews could be incorporated. While incorporating basic text, or even a QR code that links to reviews, NFC labeling keeps reviews off of your label design. This technology allows customers to link to your reviews by holding up their phones to the label. It does not need any graphic or text to be printed on the label, letting your design shine.
A Case Against Labeling Product Reviews
As mentioned, you limited labeling space is valuable. Not only that but regulatory and mandatory information crowding your label, things can get crowded fast. With minimalism still being a hot trend in packaging, why add another element?
NFC is a great option, but you also need to guarantee your reviews are always going to be good, or that your customer service team will professionally handle negative reviews. As mentioned in the Label & Narrow Web article, negative reviews can turn into positive experiences when handled correctly. But say your company has the misfortune of a recall. Suddenly new and negative reviews will be pouring in while the linked labels on other products are connecting people to unfortunate feedback.
Recycled label stock is a sustainable option for businesses focussing on developing environmentally friendly packaging. This particular stock is a thick, white, paper wine stock that works well with bold colors schemes. While choosing the green paper label stock, you also pick a high quality and durable label that looks good.
As you can see, the paper works well for details such as small text and images. Take a look at the below image for a closer look at how these vibrant colors appear on the paper stock. This stock offers everything you would expect from other labeling stocks you use.
Chances are that when you think of stickers you think of stuff like this…
Or even the stickers applied to a student’s A+ homework. Something fun or cheap with the purpose of sticking it to random objects. Stickers don’t need any special considerations.
So, what do you see on top of these nail polish bottles? Stickers or Labels?
If you answered sticker, think again. While these labels are small and display minimal information, they are a part of the products’ packaging. They convey a brand message and communicate the products’ names, plus, they need to be durable. So, this is a label.
Labels come in all shapes and sizes. Some are minimalistic, displaying a small amount of imagery or information if any. If it has been created for a brand to be used on packaging, it is a label.
Other ways to determine whether it is a sticker or a label:
Only consists of an image
Does not come attached to a product
Does not adhere to packaging information requirement standards
Promotional giveaways intended for personal use
Displays industry information such as
“Made in” or “grown in” country location information
Displays a brand name
Displays a title, or name of the product
Convey the location in which the product was made
Come in a variety of label stocks such as thick wine stock and clear film stock
If labels are printed on a flexographic press, does that mean stickers are printed on a digital printing press? Not necessarily. So, let’s clarify why there is a difference between the two processes.
Let me first give you a quick overview of the flexographic and digital printing processes.
The flexographic press uses plates to imprint the design onto the label stock with ink. A digital printer uses inkjet or lasers to print the image onto the label stock. The processes are different, but they both result in the same product. Labels are created using both the flexo and digital press. Stickers and labels aren’t different because of how they’re made, they’re different because of what they’re used for.
How can using the correct terminology impact my business?
Searching for information on labeling options is a lot easier to find when you aren’t looking for stickers on Google. Even if you aren’t ready for advanced design options such as labeling innovations or smart labeling technology, it’s important that you understand what the industry has to offer and how you can develop your packaging. Stickers don’t often use foiling, embossing or other innovative techniques. Labels do. When developing your product line, put your best foot forward.
All that being said, Great Lakes Label has the capability of creating bumper stickers. This is the only exception to our rule. Bumper stickers do require the durability that we offer for labels, including water resistance. You’ll also see that with the below sticker, it is peeled off from the center, unlike standard stickers for kids. This example is a little more complex of an order than with standard stickers, making it ideal to be printed with a company who can offer a durable, unique product.
It’s not that we don’t understand that word slips happen. We do. In fact, we do it ourselves from time to time. It happens.
Instead, this post is to clarify the difference between the two products so you can create impactful packaging your customers will love. If you’re looking to order stickers, we are not a good fit for your needs. Instead, we will be here when you are ready to order the best labels out there for your product.
So, I now know I want to order labels. What are my next steps?
When you are starting a new project like this, it is important to first understand the industry requirements for your product. Your designer will know what requirements these are. If you are designing the label yourself, use our in-house design team to look over your work and get it up to industry standard. We also have some helpful blogs you can review before getting started to help you on your way.
Innovative Labeling Techniques in Great Lakes Label’s Video Portfolio
There are a variety of innovative labeling techniques found in the video portfolio. This is because every technique offers something different in creating a captivating label. So, it creates a different aesthetic and a different experience for the in-store customer.
One of these examples is the above THYK R&D label which uses the holographic technique, Motion Coat. We guarantee your competition isn’t using MotionCoat, so consider it instead of others. This is because they either don’t know about it, or they ignore the potential of the technique. Brands incorporate foiling, especially when conveying luxury. However, Motion Coat is an undiscovered gem. Not only does it catch the light, but it creates a unique, and bumpy texture customers will want to get their hands on.
Here are other techniques that are shown in the below video portfolio:
Both pictures and videos are included in this video portfolio. Here’s why.
This video portfolio has a mixture of picture and video content because it better showcases how the product will look when customers are holding it in their hands. While pictures are worth a thousand words, sometimes they don’t do labeling techniques justice. With this video, you can look at the shine, depth, and even the texture of the products shown just like you’re there in-store holding it. Are you interested in what you see? Contact us to receive a package of samples personalized for your labeling needs.
At Great Lakes Label, we’re always updating our portfolio web page with new clients and samples of what we do. This video highlights how our products look on the grocery store shelf, but also the wide range of industries we serve. We have experience in all industries and a wide range of products. We understand how your specific labeling needs change from year to year. On top of that, we can deliver a quality product to withstand any condition. Industrial labels on appliances need heat resistance, beer labels need moisture resistance.
A Few of Our Capabilities For Creating A Durable Label
Moisture Resistance That Passes All Ice Bucket Tests – Our WetStick Label Can Even Be Applied Underwater
UV Coatings That Eliminate Fade
Permanent, as well as Removable, Adhesive Solutions
Booklet-Style Labeling For Expanded Content
And, Why Our R&D Work Matters
We are always testing new innovative labeling techniques. We always ensure they look good on our research and design labels. This is first, for sheer curiosity, but also because we care about perfecting all our labeling solutions. By the time you decide to use Motion Coat on your label, it’s ready. We’ve worked out all the kinks and know the ins and outs of what is possible for your aesthetic. Great Lakes Label is a beta testing site for some of our suppliers. This allows us to also get a first look at up and coming trends. We are on the cutting edge of the flexographic label printing industry.
Our Work Says A Lot About Us
If you haven’t already noticed, we take your labeling needs seriously. We guarantee a professional grade product every time. A label that meets all requirements for your industry. We also guarantee a durable label that can withstand any condition. To us, it’s important that your label captures the attention and imagination of your customers. The grocery aisle is a competitive arena with many, many options for them to choose from. We offer solutions to make your product stand out. On top of this, we offer an in-house design team to make your wildest dreams a reality.
Bold color is a simple way to catch the customers’ eyes. It’s also a great way to create a line of products that look cohesive, yet stand apart. So, get inspired by these concepts that use bold color in striking ways.
Deer You Organic Juice Labels With Bold Color Schemes Designed By Mara Rodriguez
This line of juice is influenced by outdoor adventures. As a result, the mountainous watermarks, canteen-shaped bottle and wildlife motifs all drive this point home. The colors even perfectly fit with this theme. So, the green grass, bright yellow sunlight, warm red and orange glow of the fire. It’s all there. Rodriguez’ desire was to transport the customers to a cleaner airspace using these associations.
The organic nature of the font style and text layout mimics the hilly Tasmanian vineyard landscape. The bright orange color choice seems to imply the bright sunny nature of a summertime vineyard. The orange isn’t overwhelming due to the minimalistic nature of the design. This design goes to show that you don’t need to create something overwhelming to create something bold.
The animals on the Boost vitamin water bottles represent the attribute the water encourages. These individual markers for the flavors work well with the colors of each bottle. Like the other examples, the singular color used for every flavor makes it easy to differentiate them from each other. Incorporating foiling over the animals would be a great way to add dimension without incorporating more colors into the scheme.
Having a captivating label is crucial to catching the attention of customers in the grocery isle. Last year we explored many topics with regards to label creation and design. In case you missed them, here are some key posts that will take your labels to the next level.
Whether you are new to design, or creating a label is old hat to you, these tips and tricks are essential. Learn something new or brush up on your design rules.