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When Your Labels Don’t Match Your Brand…
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When Your Labels Don’t Match Your Brand…

Your brand is important to consider when designing a label. What are you trying to say about your company and your product? You may be surprised to see how easy it is to fix packaging issues in communicating your brand.

What does this label express to you about your brand?

Lake Day Chardonnay Sample R&D Label Designed By Great Lakes Label - simple greyscale alternative for your brand

  • Classic?
  • Traditionally made?
  • Luxurious?
  • Simple?

The foiled waves and minimalistic design speak volumes about the product and the brand. It sets the tone for a product appealing to a broader audience or those looking for luxury wine. It’s universally pleasing with classic lines.

You may have seen this on our website before…

Lake Day Chardonnay R&D digitally printed wine label designed by Great Lakes Label

 

This label conveys a sense of community and handcrafted practices. It even promotes the photographer’s social media handle. Best yet, it also makes it easy to create a line of products when all you need to do is change the background color and photograph. As you can see, the title font is also softer and better suits the branding.

 

digitally printed wine labels by Great Lakes Label 6

You Don’t Need To Change Much To Change How Your Brand Comes Across

Appeal to the right demographic by considering what their needs are, and what they’re looking for in a product. For Michiganders, the Pure Michigan pride of supporting local photography trumps the more international, sophisticated look. That said, for international products, a Great Lakes touch won’t hit home for most people in Arizona. It’s all about perspective.

 

This is also where customer feedback comes in handy. Discuss what your label design means to your customers, or, run an A/B test to learn what catches customers’ eyes. Like any good scientific experiment, try changing one element at a time to get a proper understanding of which specific elements work.

 

Learn more about how we can bring your wildest label design concepts and durability requirements to life. While techniques are important and exciting, there’s so much more to your label. Download our Label Project Guide e-book.

 

Label Project Guide E-Book Download

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Get Inspired: Zodiac Label Design
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Get Inspired: Zodiac Label Design

For many, as a new year begins, it’s time to look at the astrological forecast to see what 2018 has to offer. So, use the zodiac signs to design a new line of products, or reinvigorate a classic label with a new packaging twist. Those who connect with the practice will naturally gravitate to your idea of their perfect product. That said, there are three ways of approaching the label design task and catching customers’ attention.

 

Zodiac wine labels Designed by Andrew Herwig
Zodiac Wine Designed by Andrew Herwig

Literal Zodiac Design: Zodiac Wine Labels Designed by Andrew Herwig

Herwig’s concept uses the literal imagery and names of the zodiac signs. This strategy directly captures the attention of each sign and makes it easy for them to connect with their appropriate flavor. Adding personalization to wine like this makes the product much more social media shareable. Customers will want to share their opinion on the accuracy of the product as well as share images of them using it in their environment.

Naturally Sourced Teas Designed by Dawson Beggs
Naturally Sourced Teas Designed by Dawson Beggs

Zodiac Symbols: Naturally Sourced Teas Packaging Designed by Dawson Beggs

Each sign has its own symbol. These are motifs that draw the attention of each sign, similar to featuring the animal or zodiac name. These label designs aren’t making a reference to astrology. That said, the lines on the side of this bottle are reminiscent of Aquarius’ symbol. If your design uses minimalism, this is an opportunity to keep your simplistic style. To highlight the symbol or motif, use eye-catching labeling techniques such as the precise foiling technique, MiraFoil.

Betty Blonde Packaging by Holly Prince
Betty Blonde Packaging by Holly Prince

Interpretive Design: Betty Blonde Packaging Design By Holly Prince

A subtle and interpretive approach creates sophistication around the astrology theme. In this example, Prince’s use of color implies the Gemini duality. That said, this design was not created with the zodiac in mind. Imagine if these designs were each a side of the same bottle! The sign name could easily be included onto the label to make the simplicity crystal clear.

 

Learn helpful marketing strategies to create labels that will also delight and surprise customers! So, download our e-book, The Marketing Guide here.

Great Lakes Label Marketing E-Book button

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Top 3 Labeling Trends For 2018
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Top 3 Labeling Trends For 2018

The new year is here and it’s time to unveil our top 3 trend predictions for 2018. So, use these growing trends to develop your brand and create packaging that outshines your competition. As a result, the common thread among all trends is transparent communication. Whether that’s telling customers about the label stock, creating open processes, or even clear branding, it’s all there.

3. Sustainable Label Stock to Grow in 2018

moya wine label - wine traders - great lakes label 2018

Sustainable label stock such as this 30% recycled paper stock grew in popularity throughout 2017. So, as new packaging materials develop, sustainable stocks become more and more of a popular choice.  Both Avery Dennison and Wausau Coated offer various options, including stocks that are also FSC (Forest Stewardship Council) compliant.

2. Traceability For Accountability at Every Level

GS1 Traceability is an internal process which uses labeled packages and crates to communicate production progress. As a result, any business partners you have, including us, are accountable for their work and development with the order.

 

Labeling technology such as RFID (Radio Frequency Identification) and even NFC (Near Field Communication) create simple, streamlined processes that create clear communication between the customer and the brand. While labeling technology advances businesses internally, externally it also enhances the customer experience. The technology links shoppers to even more content from the brand. Brands are increasingly creating helpful apps, video content, and blog content to share on their labels in this manner.

 

1. Innovative Techniques Increase in Popularity As Luxury Market Continues to See Growth

Great Lakes Label Wine Traders' Labels - Moya Bordeaux, Gaby, Gaby Cuvee, DuPark

We offer many innovative labeling techniques to use in your design:

These innovations create a label that communicates that your product is a luxury item. As the luxury market increases so does the importance of using techniques on your label design. We’re even seeing an increase in labeling techniques used in label design for handcrafted items. The more care that goes into making the product, the more care goes into the label.

 

Learn even more about what Great Lakes Label offers and how to incorporate various techniques into your label design. So, download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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What is a Spectrophotometer?
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What is a Spectrophotometer?

A spectrophotometer allows for accurate, automated color readings, leaving no room for human error. Standards are set and matched based on Pantone or your custom color. It makes each and every run consistent.

Spectrophotometer

How a Spectrophotometer Works

Once the printed label sample is placed under the digital tool for it to read and analyze the color. The spectrophotometer is pressed down until information is brought up on the tool’s screen and attached computer. From there, the flexographic press operator makes intelligent adjustment decisions based on data. This ensures accurate color for your brand every time.

Check out the below video where our owner, Tony Cook, discusses how the tool allows for quality checks and ensures perfection.

Learn about the processes we have in place to ensure color consistency every time.

29 Likes, 4 Comments – Great Lakes Label, LLC (@greatlakeslabel) on Instagram: “Learn about the processes we have in place to ensure color consistency every time.”

Video Transcript:

“We start with color matching the ink prior to sending it to press. Then at the end of the press, we use a digital tool called a spectrophotometer that we use to measure the hue and balance of that ink and we make sure that is within industry standard specified by the customer.”

 

Great Lakes Label light booth for color accuracy and quality checks

We Also Use A Graphiclite Light Booth

A Pantone color swatch booklet and Graphiclite light booth act as another checkpoint for operators. Here, they can match the label sample’s color to the one provided on the Pantone swatch using the best lighting. It’s a simple, yet effective way to ensure branded color consistency.

Why is this important?

You don’t want color variations on your label. It’s unprofessional and it also makes customers question the quality of your product. Don’t turn customers toward your competition with questionable packaging. Instead, we guarantee accurate color for every job, big or small. Your logo, mascot or branded color schemes will always match on the grocery store shelf.

 

Learn more about what Great Lakes Label offers and how to incorporate various techniques into your label design. Download our e-book, Complete Labeling Solutions.

Labeling Solutions E-Book

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How Resealable Labels Ensure Fresh Products
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How Resealable Labels Ensure Fresh Products

Resealable labels are crucial for items that need to be opened and closed repeatedly while maintaining freshness. It’s important to have a label that will pull up easily but will also adhere well enough to the packaging to act as a lid. There’s a crucial balance between making the product easily accessible and making it durable. In this blog, learn how your design impacts those two contrasting elements, and how you can also design it with ease.

Diamond Wipes Label by Great Lakes Label

Learn About Resealable Labels Before The Design Process

Chat with us about what you’re thinking of using stock-wise, technique-wise and shape-wise. Save time by understanding the texture, sizing, and adhesive options before the creative process beings. This allows you to make smart decisions on the size of your pull tab, or the placement of graphics.

Take a look at other resealable labels. What do you like and dislike about them? How are your competitors designing their resealable labels and how can you do better?

 

Pomagranate Label by Great Lakes Label

Create an Effective Pull Tab

Accessibility is important. By creating a big enough pull tab, you ensure your customers will be able to access the product every time. A good example of pull tabs that are too small are the traditional covers on salad dressings. When you first buy the dressing and take off the lid to remove the seal, how easy is it to get ahold of those tabs? Luckily the tab across the top of the seal is becoming more and more popular, and it makes for a good lesson in design. Create your label with the customer in mind.

 

Are you interested in learning more about what Great Lakes Label offers, or how to incorporate these techniques into your label design? Download our Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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All About Mirafoil, Cold Foil & Hot Stamp
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All About Mirafoil, Cold Foil & Hot Stamp

There are significant differences between Mirafoil, Cold Foil and Hot Stamp. Not only are the processes different, but so are the results. Find out which option is right for your label.

 

The Cold Foil Process

As seen below, the adhesive is first applied to the plate. The foil is then applied and cured with ultra-violet light. What’s left is the metallic design on your label. With cold foiling, you choose between using gold, silver or red foil stock. If you want any other color for your cold foiling details, it must be added overtop of the silver foiling.

 

Cold Foil process step one

 

 Cold Foil process step two

 

Cold Foil process step three

 

The Hot Stamp Process

For the difference between cold foil and hot stamp, see our previous blog!

 

The MiraFoil process

MiraFoil is applied the same way color is. Sweet and simple. As seen below, it rolls on to the plate and voila! Looking for variance? To add any PMS color, print over the foil with another plate. This creates your one of a kind label.

 

MiraFoil process

 

What’s the difference between the two? Or, which one is right for your label?

 

Brewhouse beer - Great Lakes Label
Hot Stamp
  • non-polluting since materials are dry
  • brilliant shine
  • color accuracy
  • the foil is a one time use

 

swarm beer label - Great Lakes Label

Cold Foil
  • must run at slower speeds due to curing
  • accurate with color specificity
  •  the foil is a one time use
  • must purchase foil and adhesive for process
  • brilliant shine

Don Anselmo Label by Great Lakes Label

Mira Foil
  • run at higher speeds since this foil doesn’t need time to cure
  • displays finer details
  • accurate with color specificity
  • use with any substrate (yes, even including rougher stock)
  • no waste, use as much of the liquid as needed

 

Learn more about how our labeling solutions can increase sales. Download The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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Get Inspired: Labels With Wood Motifs
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Get Inspired: Labels With Wood Motifs

Where nature inspired labels are concerned, wood is a great design. This is because texture can be added to the label in a simple, but effective way. Whether you raise the pattern with tactile screen, emboss the text or add grit coat, you can give your design a realistic edge. Here are some designs that stand out without techniques, but could easily use them to enhance the design.

 

Woodith Wood Dish Label By Hyojung Jung
Woodith Wooden Dish Label By Hyojung Jung

 

Woodith Wood Dish Label By Hyojung Jung

The label was designed to look like a tree stump. It’s purpose is to give off the natural feeling, reminding the customer that their products are environmentally friendly. While this design only uses neutral colors, the contrast and the realistic motif creates a unique look that catches the eye. If tactile coating was used on each ring of the stump, it would take the realism to the next level.

 

Firestone Beer Label Designed By Rachel Yan
Firestone Beer By Rachel Yan

 

Firestone Beer Label Designed By Rachel Yan

This label features a wooden barrel, the wine stock for the pressure sensitive label also adds wood-like texture to the design. The title, “FIRESTONE” is also perfectly emphasized with a foiled outline of copper. If you’re targeting a more mature demographic, wood veneers are preferred by the thirty and over crowd. Embossing the barrel would be a fantastic way to make it stand out and compliment the foiling.

 

PAW Granola Bar Designed By Ali Neilly
PAW Granola By Ali Neilly

PAW Granola Bar Designed By Ali Neilly

This product, aimed at hikers, uses a chipboard design and scouting symbols to connect nature with nostalgia. A simple association that makes the wrapping pop. The neutral wood flakes also allow for the neon yellow title to stand out and draw attention on the grocery store shelf. Adding grit coat to the rough looking wood would be a fantastic way to make the design more realistic.

 

Learn even more about how our labeling solutions can increase sales? So, download The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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Get Inspired: Soap Labels & Packaging
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Get Inspired: Soap Labels & Packaging

Soap labels come in a variety of styles, like its packaging, for any industry. It varies depending on product type and demographics. Because of this, there is so much inspirational design!

 

Doctor Bronner's Soap Labels & Packaging By Tyler Hamilton
Doctor Bronner’s Soap Labels & Packaging By Tyler Hamilton

Doctor Bronner’s Soap Labels & Packaging By Tyler Hamilton

This label’s dark, natural look is reminiscent of apothecary and organic packaging. The minimalistic nature of the displayed information further helps to draw attention to the leafy design on the side. As seen in the above picture, the design style makes it easy for it to be utilized across the entire line. The dark label also contrasts the light in a sophisticated manner.

 

Alaffia Body Wash Line By Nicole Chan
Alaffia By Nicole Chan

Alaffia Body Wash Redesign By Nicole Chan

This sustainable skincare line uses ingredients from West Africa. This redesign focused on having a new, bold look that stands out from other natural beauty brands while keeping an indigenous feel. The various fragrance designs make it easy for each scent to stand out from the next. Even the small lip treat label incorporates the style in a minimalistic way. The tamper-proof label across the top of the containers is a simple way for customers to know that their item is used for the first time.

 

You Smell Soap Labels & Packaging By Megan Cummnis
You Smell Soap Labels & Packaging By Megan Cummnis

You Smell Soap Labels & Packaging By Megan Cummnis

What may sound like an insult will leave the customer surprised upon flipping the product over. You Smell then turns into “You Smell like a lemon…thanks to us.” It leaves the shopper intrigued and eager to continue flipping other fragrances for the humorous surprises. The sophisticated style of the label contrasts the insult, adding to the surprise of the joke.

 

Learn even more about how our labeling solutions can increase sales. So, download The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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Get Inspired: Classic Cosmetic Packaging Design
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Get Inspired: Classic Cosmetic Packaging Design

Design in the cosmetic industry can sometimes be quite trendy and ever-changing. Whether it’s black, or white, or anything in between, these concepts keep the look of the design classic and clean.

Malgosia Valie Packaging Design By Ashlea O'Neill
Malgosia Valie Packaging

 

Malgosia Valie Design By Ashlea O’Neill

This packaging features a logo made of thin delicate lines, which create both an elegant combination of M and V. The simple, monochrome box, paired with the equally simple font, presents a boutique appeal. Considering one of the products shown is an anti-wrinkle cream, this could purposefully be designed with a mature demographic in mind, who are ready to invest in quality products.

 

Sephora Packaging Redesign Concept By Caroline Hill
Packaging Redesign Concept By Caroline Hill

 

Sephora Redesign Concept By Caroline Hill

Sustainability is becoming just as important as chic design and this packaging demonstrate that you don’t have to sacrifice one for the other. With replaceable cartridges and clear windows showcasing the product, these are simple, yet highly effective containers. Not only is the choice of color and style in-line with the brand, but it utilizes classic hues that will never go out of style.

 

You & Oil Natural classic Cosmetics Label and Packaging Design By Black Swan Brands
You & Oil Labels and Packaging

You & Oil Natural Cosmetics Design By Black Swan Brands

While You & Oil focuses on male skincare, the packaging hardly falls into male-oriented packaging tropes. That in of itself is as refreshing as the contents are likely to be the package and pressure sensitive labels. This could also help in opening up the product to a wider demographic. The simple, sans-serif font with combined with the soft edges of the packaging and simple nature of the graphics create a clean, classic look.

 

Are you interested in learning more about how our labeling solutions can increase sales? Download The Complete Guide to Innovative Labeling Techniques.

Great Lakes Label Innovative Labeling Techniques E-Book Download

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13 Factors To Consider In Label Production
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13 Factors To Consider In Label Production

Is this your first time producing labels for your brand? First, consider these quick tips instead of worrying about what you’re doing.

13 Factors to Consider in Label Production

1. Label Material Costs

Whether it’s nonadhesive or pre-adhesive, opaque or clear, metalized (or even something else entirely) the cost of the material is an important factor in planning your label. Depending on your industry, a label stock also impacts the customers’ perceptions of your product.

2. Printing and Converting Costs

There are a number of things to consider, including the number of colors, in-line options, sheet or even web printed options. Does it make more sense to print digital labels or flexographic labels instead?

 

3. Appearance Options

What kind of paper are you using? Or, instead, how about the kind of film you want? Are you also looking for quality? Perhaps even a tactile touch or a “no-label” appearance? Also, what sort of labeling techniques enhance the appearance?

 

4. Durability

Consider your label’s needs when it comes to scuffing resistance, image deterioration, water resistance or heat resistance. Will your label even withstand its conditions otherwise?

 

5. Production Flexibility

Consider possible needs where ease and speed of label line change-over are concerned. This has nothing to do with label production, as in printing. Instead, this is all about getting the right label applicator. Ensure the label applicator fits your production line.

 

6. Environmentally Friendly Options

Green practices are becoming increasingly important. Consider recyclability, returnability, and waste disposal. There are many sustainable stocks to choose from, so make an easy change.

 

7. Required Volume

Will you be needing short runs? Medium runs? Long-runs? -How about the speed of application? Are high speeds required? This impacts whether you print flexographic, or digitally.

 

8. Capital Investment of Label Line Equipment

Using wet glue may cost more, while self-adhesive may prove to be a lower cost. Consider how that decision also impacts the professionalism or even the durability of the label.

 

9. Cost of  Label Production

Consider the cost of the operator and the labeling system you install into your line. Also, consider the money a label applicator saves. Even the labor it reduces. Instead of focussing on cutting costs, focus on saving future funds.

 

10. Down-Time

Consider the time it takes to set up, clean up and remove misapplied labels also. Again, label applicators solve this issue. Label consistently every time and also provide a professional grade look for your product.

 

11. Performance Needs

Does your label require chemical or even water resistance also? Are your labels for autoclaving or sterilizing? Instead, do your labels even need wet-strength? How about the temperature? It’s time to even consider high or low-temperature usage.

 

12. Information Needs on The Label

Are there special requirements for getting information on your label also? Consider reserve-side printed, leaflet, or booklet label options. Also, think about how labeling technology links customers to information on the web. Build a relationship without even needing extra content space.

 

13. Security Features

If your label requires security features, you may also need tamper-evidence, anti-theft, brand protection or even holograms.

 

 

Learn more about Great Lakes Label’s products and techniques to also help you design. Download our comprehensive label production and design guide.

Labeling Solutions E-Book

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